Hey {NAME},
One of my favorite movies last year was War Dogs, about these two ordinary guys who figured out how to land a 300 million Pentagon arms contract…
Crazy when you think about it, but the truth is they put themselves out there and made it happen. (Bit more to that story, but for our purposes, we’re just going to look at the principles behind it.)
In fact, the U.S. Military will spend around 600 billion in 2018… (that's 6,000 MILLION dollars)
There's another market that's almost the same size. $613,000,000 in 2016. Even though it hardly existed 10-years ago: Digital Marketing Services.
Did you know that $72,000,000,000 (yes, billion) of that will be spent by a specific segment of small businesses?
And that money is up for grabs because there are very few who both know how to make the deal and deliver the goods.
Most businesses spending the 72 billion have 2 things in common:
1) They are destination businesses - which means that customers seek them out. They don't get much, or any, walk-in traffic. As opposed to convenience-based businesses, like restaurants, or clothing stores, where location matters greatly and much of their traffic is walking by already.
2) They are niche businesses - unlike Anchor Stores - at malls with a bunch of different products, like Macy's or Target. A niche business is something people need either very infrequently, like roofers, or that get used a lot, but only by a small fraction of people, like personal trainers. They rely on the internet for customers, not walk-by traffic. They are often located in out-of-the-way locations in an office park where rent is much lower than a mall.
That's where ROI comes in big time.
Because what these kinds of businesses need by far, more than anything is targeted organic web traffic from Google. They can't buy that traffic at any price because 70-80% of Google visitors click only on organically listed websites, not the paid ads.
And 99% of entrepreneurs, small businesses, and people in general, are afraid of trying to learn and compete for those organic listings. They just don't realize that, with the right knowledge, one person out of their home office can beat out a big corporation, time and time again. (You're going to see massive, massive, and more massive, proof of this.)
The funny thing is, no matter how much I say about this, I already know that many will ignore it. Hundreds of you will take advantage of this, and tens of thousands will miss it. 70 billion is spent on this each year, and nobody notices. 320 billion, once you count related services you could also offer if you gain the knowledge. It's the most under-saturated thing like this I've ever seen. Almost everybody is intimidated by it, for no good reason.
Think about it, your roof is leaking, what do you do? You go to Google and type in "Roofer Beverly Hills", or wherever you live.
Or when New Years rolls around and your resolution is getting a 6-pack or bikini body, you go and search, "Personal Trainer West Hollywood," or whatever city you live in.
But it actually goes levels deeper. Because it's not just local businesses that fall into the 2 categories I explained above.
Most physical products sold online, like pet supplies, and many information products, like in the health and fitness space, also have these same two qualities.
Local businesses are tearing their hair out because they want a digital presence, and when they try to hire somebody to help them, they get incompetence time and again. The trick is to gain the specialized knowledge needed to be ultra-competent with this, and I'm showing you how to do that right now.
It's anybody's game if you don't let yourself get intimidated or cynical before you even start.
Many people in my orbit are doing this.
Because there's a way to clear the serious barriers to entry reliably, and sustainably and yet with big dollar numbers. To land the deals AND to deliver. Because that's where the money snowballs.
[That way is a project called OMG.](
Luke Gray is somebody in my orbit doing this. He lives in Adelaide, Australia. He's 23 and he dropped out of his university when he felt himself piling up debt, just to get shackled to a day job. He got into OMG just over a year ago, as a total beginner. Now Luke makes around $25,000 per month.
How does that happen?
Well, for example, a personal trainer pays him $1,500 per month. And Luke has him bouncing between #2 and #3 for "Adelaide Personal Trainer" on Google. How is the personal trainer doing? Laughing all the way to the bank. Because the customers coming in off Google are paying him typically between $500 and up to $2500 per month. And there's a lot of them when you're at or near the top of Google's free listings. As you can tell in the pic, Luke drives an Audi now, and when he grips the steering wheel he can see the tattoo on his wrist.
It says BUILD, because of the OMG motto: Build or beg.
We're going to be talking about this more this week.
For now, I've asked David Mills, OMG's CEO, to open FREE ACCESS to their "Getting Started and Taking Control of your Personal Brand on Google Workshop", plus several of David's killer Dimensionality training webinars here:
[Click this link to get started](
Make sure to follow OMG's free area at least through 2018 - they'll disrupt what you think is possible, share critical knowledge, and help make it all happen for you in 2018.
I highly recommend their paid program, as well, which is why I got them to open it for us for several days for a final extra registration period this year.
Stay strong,
Tai
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