Hey {NAME}, MrBeast became the fastest growing Youtuber over the last few years. A lot of his success came because he was liked by people. But why is that the case? He's using the "virtue signal" bias. That's a psychological trigger that you can use to grow your brand. It's basically signaling to people through your actions that you're a virtuous person. When MrBeast is doing all these donations and charity challenges, he's subconsciously signaling to his audience that he's virtuous. Since it's something that happens subconsciously in your audience's minds, they aren't even aware that they're slowly starting to like you. So if you want to grow your brand on social media, do some charity stuff and post it publicly every once in a while. It might seem a bit forced to you to share your good deeds, but people are just too busy to see them. You can't assume people are going to know that you're doing good things in the world. So show them. But don't overdo it… You don't want every social media post showing off how generous you are. People will smell it's fake. About every 10th social media post should be a "virtue signal" post. Reply to this email and tell me how you're going to apply this to grow your brand. What will you do to "virtue signal"? Stay strong, Tai Lopez
CEO
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