How to consistently go viral (and make money)

Big ideas from a founder who sold his startup to FB and Discord ͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­ Forwarded this email? [Subscribe here]() for more NextBigWhat is on a mission to enable you to make you micro-smarter every day - across a range of topics (AI to mental health, psychology to economics). If you like what you are reading, tap on ❤️ --------------------------------------------------------------- [How to consistently go viral (and make money)]( Big ideas from a founder who sold his startup to FB and Discord Aug 26   [READ IN APP](   Nikita Bier, a serial entrepreneur known for creating viral social apps, shares his journey from building TBH (sold to Facebook for $30M) to Gas (acquired by Discord). He offers invaluable insights into product development, growth strategies, and the challenges of building consumer apps in today's competitive landscape. [a tunnel with a black hole in the middle of it]( Products Live and Die in the pixels. As a product manager, you should be designing the hierarchy, the pixels, the flows - everything that's on you. [Upgrade to paid]( 6 Key Takeaways and 3 actionable TODOs from Nikita’s interview (by Lenny) - with a specific focus on how to find great ideas, improve onboarding and identifying the right metrics - overall, a recommended read for builders (be it consumer or B2B) --------------------------------------------------------------- Identifying Latent Demand Look for situations where people are going through distortive processes to obtain value. If you can crystallize their motivation and build a product around it, you can achieve intense adoption. For TBH, Bier noticed teens were using Snapchat stories in convoluted ways to give each other compliments. This insight led to creating an app focused solely on positive affirmations. The way you should be searching for product ideas is this concept of latent demand, where people are trying to obtain a particular value and going through a very distortive process to obtain that value... Keep reading with a 7-day free trial Subscribe to NextBigWhat: Startups, AI and You to keep reading this post and get 7 days of free access to the full post archives. [Start trial]( A subscription gets you: 😎 Every issue of the site content and the newsletter ✅ Minimum 4 premium-only issue every week! 🎯 Access to latest book summaries (not even available on Blinkist!)   [Like]( [Comment]( [Restack](   © 2024 Zakti Inc 677, HSR Layout, Bangalore-560102 [Unsubscribe]() [Get the app]( writing]()