Successful AI SAAS startups will be..compound startups

Less 'focused' ͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­ Forwarded this email? [Subscribe here]() for more [Successful AI SAAS startups will be..compound startups]( Less 'focused' Jun 24   [READ IN APP](   Go deep in a vertical and you win big. Well, this has been the traditional advice from every VC/startup operator over the last 10 years and like with any transformation, the GenAI calls for new rules. And the new rule of building startup is (probably)..to build compound startups. First, what’s wrong with a ‘focused approach’? [Upgrade to paid]( In most of the verticals, there is a lot of competition for pointed solutions - and unless you are very lucky, most of the opportunities have already been sucked up by existing players. Wanna go for breadcrumbs? Sure. What are compound startups? Rippling CEO, Parker Conrad has an interesting theory around this. He defines a compound startup as a company that builds multiple products in parallel that are deeply integrated and seamlessly interoperable with each other. This approach allows companies to solve complex problems related to collaboration across different systems within a business. Most importantly, compound startups solve for the coordination problem that exists in the teams (marketing doesn’t talk to sales which in turn, hates engg, which has a huge problem with QA, who always look at sales as dumbf**ks who sell anything..and so on)... Keep reading with a 7-day free trial Subscribe to Ashish Sinha: On startups, AI and Platforms to keep reading this post and get 7 days of free access to the full post archives. [Start trial]( A subscription gets you: Subscriber-only posts and full archive Post comments and join the community   [Like]( [Comment]( [Restack](   © 2024 Zakti Techmedia Private Limited 677, 27th main, HSR Layout, Bangalore-560102 [Unsubscribe]() [Get the app]( writing]()