Why one of the world’s best copywriters had no furniture

Last call Why One Of The World’s Best Copywriters Had No Furniture Many years ago… A story about the legendary Jim Rutz (one of the most successful copywriters of the 80s and 90s) hit the grape vine… Where someone walked into his living room and they were shocked to see that Jim didn't have any furniture. Not a couch… Or a coffee table… Not a single piece. But what he did have was boxes and boxes of old COPY stacked all over his living room. He had a box labeled ”Boardroom”... And a box for “Rodale”... And a box for “Phillips Publishing”... This was his "furniture"... And here’s the kicker… Jim Rutz spent a good amount of his career on that “furniture”... Breaking down the most winning pieces of copy in those boxes… And innovating upon those examples to become one of the highest-paid copywriters in the world. It's a pretty interesting story. Now, that doesn’t mean you need to ditch all your furniture if you want to assemble top-tier copy for your best offers… Of course not. I have a couch (and a coffee table) and I do pretty well. However... Jim's story is illustrative of one of the key habits that I've seen in every top copywriter I've been around. And that's having a HUGE swipe file… You won't find a top copywriter who doesn't have a big 'ole swipe file. Gary Bencivenga has one... Eugene Schwartz had one... David Deutsch has one... Even I have boxes worth of my favorite swipes packed into my office. And I add to my swipe file pretty regularly (which is key). Because everything you add to it, compounds. Kind of like investing... The more swipes you add, the more money you can make. Why? Simple… The new swipes always inspire unique hooks for emails that you hadn't thought of... Or interesting stories you can use in your copy. That's why you need an extensive swipe file. And also why you need to consistently add new swipes to it every month. It’s true, you can do this on your own. And scour the internet for these swipes online… OR… You can take the easy route and just grab the complete Copy Legends Swipe File I've been telling you about all week. This swipe is loaded with ads from the greatest copywriters in direct response history like… Jim Rutz, Gary Halbert, Dan Kennedy, Gene Schwartz, Clayton Makepeace, Ben Suarez, Joe Karbo, Ted Nicholas, Bill Jayme, Mel Martin, Gary Bencivenga and about fifty others... There's 1,749 ads and sales letters in the collection. And they span every niche imaginable from health to investing to making money to piano to fitness… So this swipe file is legit. And honestly underpriced. The normal price for the Copy Legends swipe file is $497. And even at that price, it's a steal. But if you pick it up today, you can get the entire swipe file (all 1,749 ads) for just $297. That's a hell of a deal if you ask me. But it's only good for a few more days. So I suggest you snag yourself the Copy Legends Swipe File today at the discounted price while you still can. [You can see the exact ads in the collection, and get yourself a copy right here.](=) To higher profits, Rich Schefren Not A Fan Of These Alerts? If you're not interested in hearing about Copy Legends, use the link below to stop further messages about them. (Don't worry… you’ll still receive our other emails and training.) [Please remove me from receiving alerts about Copy Legends.]( Legal Disclosures If you're a marketer, this is probably obvious... - Results Are Not Typical -- Stories and results we share often highlight the best outcomes, but may not reflect the average experience. - We Don't Verify Claims -- Claims presented by our partners, friends, or customers are assumed to be accurate, but are not verified in any way. - We Promote Affiliate Offers -- We often get compensated for recommending high-quality products and services from 3rd-parties that we trust. 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