What the 1% does "Do you know your average customer lifetime value?" In a room of 400, there were about 40 hands. "Okay, not bad...Do you know your customer lifetime value at day 0, 30, 60, 90 and 180?" 20 hands. "Okay, not bad...Do you know your customer lifetime value at day 0, 30, 60, 90, and 180... ...for each product, funnel, traffic source, and affiliate?" 4 hands. Literally 1% of the room. "How big's your business?" 15 million. 25 million. 35 million. 50 million. "I'm not surprised." That was Joel Marion, founder of the supplement company Biotrust, giving a talk on how he scaled from 0 to $150M in just 18 months. The secret? He knew that answer to that last question better than anybody else: Customer LTV at day 0, 30, 60, 90, and 180 for each product, funnel, traffic source, and affiliate. Why is that so important? Because if you know that, you know EXACTLY how much you can spend to acquire a customer... And the business that can spend the most to acquire a customer wins. But as we saw, only 1% of businesses see this. It should be no surprise that these are the biggest businesses in the room. And they are likely your largest competitors. As long as they know that answer and you don't, you don't stand a chance against them... And you'll never hit their level of scale. Lifetime Value (LTV) is just ONE of the 10 core metrics in the [Scale-Ready Scorecard](, created by Tyler Ryan and the team at LTV Numbers. After personally analyzing over $856M in sales data... He put together this scorecard to show you exactly the metrics the biggest companies are using to make effective decisions, and scale like crazy. And before you say "this isn't for me", remember this: The earlier you are in your scaling journey, the MORE you need this. Because the companies you are chasing already have this, and it's the reason they've scaled to the levels they have. Without visibility into the metrics that matter... the high leverage ones that drive decisions... You're going into a fight with the champ with one hand tied behind your back and a blindfold covering one eye. In other words, you are at a major disadvantage. Do your business a favor and check out the Scale-Ready Scorecard. [Get the Scale-Ready Scorecard now](=) To higher profits, Rich Schefren P.S. tomorrow, I'll talk about how to install Tesla Autopilot in your business... Not A Fan Of These Alerts? If you're not interested in hearing about Tyler's Scorecard, use the link below to stop further messages about them. (Don't worry⦠youâll still receive our other emails and training.) [Please remove me from receiving alerts about Tyler's Scorecard.]() Legal Disclosures If you're a marketer, this is probably obvious... - Results Are Not Typical -- Stories and results we share often highlight the best outcomes, but may not reflect the average experience. - We Don't Verify Claims -- Claims presented by our partners, friends, or customers are assumed to be accurate, but are not verified in any way. - We Promote Affiliate Offers -- We often get compensated for recommending high-quality products and services from 3rd-parties that we trust. We Respect Your Privacy Strategic Profits occasionally carries advertising for third party services. This may be small ads in emails, or separate promotional emails. By subscribing to our free emails, you are consenting to receive these ads and promotions. Every email has an unsubscribe link that you can click to stop the emails at any time. Third parties provide certain services available on Strategic Profits.com on Strategic Profits behalf. Strategic Profits may provide information, including Personal Information, which Strategic Profits collects on the Web to third-party service providers to help us deliver programs, products, information, and services. Service providers are also an important means by which Strategic Profits maintains its Web site and mailing lists. Strategic Profits will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Strategic Profitsâ behalf. Strategic Profits does not intend to transfer Personal Information without your consent to third parties who are not bound to act on Strategic Profits behalf unless such transfer is legally required. Similarly, it is against Strategic Profitsâ policy to sell Personal Information collected online without consent. DANGER: Clicking "Unsubscribe" Will Stop All Emails (Including Product Updates & Alerts) [Manage Preferences]() | [Unsubscribe]( Strategic Profits 104 Little Wood Lane Delray Beach, Florida 33444 United States