How I’m personally changing my ads strategy

and how you can, too In my last couple emails I told you how your offer is no longer king. Now it’s all about your ad creative. (Go back and read Monday’s and Tuesday’s emails if that sounds like an unbelievable statement!) A lot of people will resist this and keep doing what they’ve been doing for years- filming just an ad or two at a time and trying to dial them in by endlessly fiddling with Ad Manager. I refuse to be one of those people. I’m adapting my personal strategies, and there are 2 main ways I’m doing that… First, I’m turning my social media accounts into a NURTURE MACHINE. The days of putting an ad in front of an ice cold prospect, sending them to a sales page, and getting them to convert on the first touch point are done. That worked last year. But today people expect to build a relationship first. You need to get them to see you as an expert before they show up to your webinar, watch your VSL, or get on a sales call. That’s why I’ve been posting a ton of content lately. I’m getting ready to make a huge push and take Steal Our Winners to the next level, and I want to make sure that when people see our ads there is a ton of content for them to discover and binge. They might not buy from the very first ad, but if I can get them to watch me for 60 seconds… And then 60 more… And soon they’ve spent a few hours with me… Then over time my conversions will go through the roof and my costs will go through the floor. Most people in my niche are still obsessed with leads. “More leads, more leads, more leads!” But I know if I can nurture prospects better than anyone else, I win. And the second reason I’m doing this isn’t just about nurture, it’s about REPS. It’s about setting aside regular time and bandwidth for creating content, and giving myself the opportunity to get comfortable on camera. I told you yesterday that the best ads are the best content. So I know the more I can get my personality to come through the screen, the more people will connect with me and my unique flavor of entrepreneurship. (Like I always say, being different is better than being better. And the #1 way to show you’re different is by making authentic content.) I have a team that helps me, but I realize not everyone is so lucky. [That’s why I’ve been sharing The Ultimate Facebook Ads Swipe File.]() If you struggle with… - Coming up with tons of great ideas for Facebook and Instagram ads - Writing scripts so you don’t have to do 50 takes for a 60-second video - Filming a steady stream of ads so you always have creative to test [Then check out the swipe file.]( It’s going to be a secret weapon for you. To higher profits, Rich Schefren Not A Fan Of These Alerts? If you're not interested in hearing about The Ultimate Facebook Ads Swipe File, use the link below to stop further messages about them. (Don't worry… you’ll still receive our other emails and training.) [Please remove me from receiving alerts about The Ultimate Facebook Ads Swipe File]() Legal Disclosures If you're a marketer, this is probably obvious... - Results Are Not Typical -- Stories and results we share often highlight the best outcomes, but may not reflect the average experience. - We Don't Verify Claims -- Claims presented by our partners, friends, or customers are assumed to be accurate, but are not verified in any way. - We Promote Affiliate Offers -- We often get compensated for recommending high-quality products and services from 3rd-parties that we trust. We Respect Your Privacy Strategic Profits occasionally carries advertising for third party services. This may be small ads in emails, or separate promotional emails. By subscribing to our free emails, you are consenting to receive these ads and promotions. Every email has an unsubscribe link that you can click to stop the emails at any time. Third parties provide certain services available on Strategic Profits.com on Strategic Profits behalf. Strategic Profits may provide information, including Personal Information, which Strategic Profits collects on the Web to third-party service providers to help us deliver programs, products, information, and services. Service providers are also an important means by which Strategic Profits maintains its Web site and mailing lists. Strategic Profits will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Strategic Profits’ behalf. Strategic Profits does not intend to transfer Personal Information without your consent to third parties who are not bound to act on Strategic Profits behalf unless such transfer is legally required. Similarly, it is against Strategic Profits’ policy to sell Personal Information collected online without consent. DANGER: Clicking "Unsubscribe" Will Stop All Emails (Including Product Updates & Alerts) [Manage Preferences]() | [Unsubscribe]( Strategic Profits 104 Little Wood Lane Delray Beach, Florida 33444 United States