🔀 Hub.

Uber is rolling out a new ad channel, Google opens two new Ads Data Hubs, and more. March 17, 2023 [Read in browser]( [logo] [sponsor]( Happy Friday. Did you know there’s an [Instagram account dedicated to rug cleaning](? It’s satisfying to watch, we have to say. Almost cathartic. And now it’s got us thinking about our rugs… weekend project, we guess. ADVERTISING New channels alert: Uber self-serve ads and video podcast ads [article-image] When everyone is running Meta Ads and TikTok Ads, sometimes it pays to go where few competitors are hanging out… … Like on top of the car: Uber is adding a [self-serve ad platform]( to its out-of-home (OOH) advertising model. Apparently you can geotarget specific zip codes, hours of the day, and days of the week to appear on the “mobile billboard.” Zoom zoom. Worth a trip: Uber’s new platform sounds like an affordable way for small local businesses—insurance firms, real estate firms, restaurants, etc.— to get in front of potential customers. Maybe yours? Who gets to ride on the roof: Currently, the cities with initial rollouts include Boston, Los Angeles, Phoenix, Atlanta, Dallas, Boston, New York, and Chicago. Podcast listeners have eyes, too: Also, in case you weren’t already aware, people don’t only enjoy listening to podcasts. They enjoy watching them as well. So naturally marketers are looking for ways to [advertise on video podcasts](. And while it’s looking like a “mini gold rush,” it’s not as straightforward as you might think… Why we care: If you’re running or marketing for a small business, Uber’s self-service platform could be a great way to attract eyeballs. Will be interesting to see how it performs… And if you’re advertising on podcasts, or running one that accepts paid placements, make sure to consider video ads as well. If you’re the first to figure out how to do them effectively, you might nab some big wins… GOOGLE Ads Data Hub, the March core update so far, and more… Hubs, core updates, and spam. If they were ingredients, they’d make quite the sandwich… You get a hub, and you get a hub: Google [introduced two new Ads Data Hubs]( – basically places where you can analyze your campaigns in a privacy-first context. - Ads Data Hub for Marketers: If you’re running queries and using first-party data, this hub lets you centralize insights from Display & Video 360 and Campaign Manager 360—and should include other inventories and formats in the future, too. - Ads Data Hub for Measurement Partners should make it easier to work with independent third-party partners when it comes to measuring and reporting on YouTube ad performance across devices. In short: improved automation, better reporting, new query templates, etc. for YouTube and Google campaigns. Sounds helpful. Feeling tremors: Yesterday we reported that the March core update went live. And now? SEOs are sharing first impressions. Spoiler alert – it’s volatile. People are already seeing drops and fluctuations in traffic. You can [peek at marketers’ initial reactions and learn more here](. Cover your eyes: Oh, and if you notice a bunch of weird, spammy links referring traffic to your website, John Mueller says you should just ignore them. Roger that. Why we care: The Ads Data Hub improvements should help you better understand how your ads are doing, and maybe help you navigate the privacy-first world a little easier. As for the core update… there’s not much you can do but wait for it to roll out. And if you’re impacted, wait a bit more to see whether there will be any rollbacks. SPONSORED BY STACKED MARKETER PRO The top 15 marketing growth channels that consistently work for founders [article-image]( Of all the marketing questions we see, the most common ones are: “How do I get new customers? Where do I post? What are the best acquisition channels for getting new users?” We thought there had to be a better answer than the anecdotal advice based on random people’s experiences. So The Crew spent 300 hours reading 181 detailed founder interviews to identify the acquisition channels that consistently worked for them. … And the result is our [E-commerce Growth Channels from Founder Interviews](, a deep dive chock full of swipeable examples of marketing tactics, strategies, and growth hacks across multiple niches. You’ll discover: - The most effective channel for e-commerce—along with a “best of” brand selection. - The secret to using news media successfully, with examples. - The largest e-commerce search engine in the world. Hint: it's not a browser. [Get the full report, plus 23 others when you join Stacked Marketer Pro for $7.]( CONTENT MARKETING Examples of website popups that actually work [article-image] Ugh, website popups. They’re intrusive and can interrupt the user experience on your website. And they can be so annoying that Google added them to the list of factors that could lower your rankings. And at the same time—[as Kristen McCormick writes](—popups do work for some companies. If you apply them right, they can still be a powerful lead generator, and can even boost your website performance. Kristen offers a few examples of popups that drive results that you can use as inspiration. Let’s take a look… Example #1: [Sparrow’s website popup]( has three crucial elements – it’s visually appealing and offers an intriguing value proposition of “40% more responses.” It also builds trust by offering a free14-day trial with no credit card required, making it easier for someone to sign up. Nice. Example #2: [Tully’s Training’s highly interactive popup]( has a high-quality image that grabs attention and immediately addresses a pain point with a pointed question. The question compels you to respond, making you engage and overcome any initial reservations you may have felt. Example #3: [Tessemae features a slogan]( that appeals to its audience – Simplify food, amplify life. Simple and effective. This, combined with vibrant, non-invasive colors, makes it a smooth transition to the popup screen, with a clear description of what you get if you subscribe to their mailing list. Example #4: [PC Mag keeps it minimalistic](. There’s a logo at the top, with a few bullet points on what you get if you opt-in your email address. The smooth design and clarity of copy might be perfect for a more tech-savvy audience and people that value concise information. Worth noting if you’re speaking to similar audiences. All warmed up? We’re out of space, but there are 12 more interesting examples in the [original article]( that you should check out. Think of your audience and what type of popups won’t make their blood boil. If you can crack the code, you may see a nice bump in your email list… SPONSORED BY BRILLIANT The key to mastering marketing analytics? Play more games. [article-image]( Ever feel overwhelmed by automation and analytics? Hey, us too. But don’t worry—there’s an easy and fun way to [learn modern AI and data analysis concepts](. How? Bite-sized learning. Playful challenges. Visual storytelling. Brilliant can help you become a more data-driven and effective marketer in just 15 minutes a day by… playing games! And right now, Brilliant is offering a 30-day free trial and 20% off premium membership to our readers! [Join 10 million+ people learning now.]( THE CREW’S INSIGHTS Have you tried testing these product offers yet? [article-image] Nothing incentivizes someone to buy like the perception that they’re getting more than what they’re paying for. How exactly do you achieve that? By reminding them about what they actually receive when they buy a product from your store. There are so many different ways to run a product offer. Here are three of our favorites: - Product bundles. Creating bundles of your best products at a discounted price is a great way to increase your average order value. It’s worth testing different bundles, too. Pair your best-sellers, or put a best-seller with an average seller. - Subscribe and save. Your customers get a discount, while you increase your lifetime value. It’s a win-win. And if they’re already a repeat purchaser, a subscription is their most convenient option anyway. - Gift with purchase. If you sell makeup, throw in a free makeup bag. This is different from “buy one, get one free” because you’re offering a product that you don’t normally sell on its own. It’s not a discount, either. It’s a gift. Here’s a pro tip: advertise the different offers on separate landing pages, then double-down on the winning offers. Happy testing! ROUNDING UP THE STACK [COPYWRITING COURSE:]( Everything you need to become a digital copywriting pro — fast. Templates, frameworks, techniques to brainstorm fresh angles and ideas in minutes. Plus reports, swipe files, and insights worth $2,277. All yours for seven days for $7. [Try it now.](* [TIKTOK:]( Sell or get packing – that’s how you could interpret the US government’s latest message to TikTok. And while TikTok is considering breaking off from ByteDance, it doesn’t believe that will satisfy security concerns. Hope you’re marketing on other channels besides this one… [AI MARKETING:]( Bing’s AI chat is about to become even more talkative. Microsoft changed some of the original limits – expanding chats from five to six turns per session and from 50 chats per day up to 60. We don’t mind. [GOOGLE:]( Ring ring. If you’re selling electric bikes in the US, you can now promote models that reach the top speed of 28 mph—as long as you mention the speed on your landing page. Alrighty then. [STREAMING](: Whoa. Traditional TV total watch time keeps dropping while streaming slowly eats into the market. A recent Nielsen study reported that streaming has reached a 34% share of total TV consumption. Guess waiting for prime time shows is old school… [AI MARKETING:]( Tired of making PowerPoint presentations? Well, you might not need to anymore. Microsoft Copilot, the PowerPoint AI-based assistant, can now create presentations from Word documents. And the results look awesome. *This is a sponsored post BRAIN TEASER I’m light as a feather, yet no one can hold me for long. What am I? You can find [the answer here.]( [poolside-logo] POOLSIDE CHAT Michelangelo’s shopping list [article-image] You know how you use emojis in your Notes shopping list? Nod “yes.” Well, turns out the great artist [Michelangelo was doing something similar back in the day…]( There’s a surviving shopping list left behind by the prodigy, and it’s filled with sketches. Michelangelo drew a herring, tortelli, two fennel soups, four anchovies, and “a small quarter of rough wine.” Pretty sure you could “draw” his entire list with emojis, too… SHARING IS CARING Just so you know, you’ve got great rewards waiting for you… Exclusive content and awesome merch are just a few referrals away. When you share our newsletter with other smart marketers—and they subscribe—you can earn access to premium content, like: - Two of our Stacked Marketer Pro reports (8 and 15 referrals), which are normally worth $99 each. - The Marketer Mug (30 referrals). … And more. Hit the link below to get started! [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [SM PRO]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria