🔗 New integrations.

Facebook announces API changes, how to write cold email subject lines, and more. May 27, 2022 [Read in browser]( [logo] [sponsor]( Happy Friday. Today, one member of The Crew is getting on stage in front of hundreds of marketers at Afiliados Brasil to reveal his TikTok strategy for growing our newsletter. We know he’s going to “crush it,” but feel free to wish him luck anyway. Who doesn’t feel a little nervous before a presentation? TIKTOK New integrations with tools you probably already use [article-image] Guess who TikTok’s favorite dance partners are. Yep, content and e-commerce. Waltzing with the Woo: TikTok just announced [a partnership with WooCommerce](, which means users can sync their product catalog with TikTok profiles for more advanced product display features. Cutting a rug with content: The video platform also [revealed a partnership]( with eight content marketing industry leaders, including Hootsuite, Sproutsocial, and Sprinklr. According to TikTok, these integrations will make it easier for brands to “publish, manage, and track their content” on the platform using the tools they already use. Why we care: TikTok’s moves are simplifying e-commerce for marketers and their customers, while helping marketers connect more easily with customers… And while using their favorite tools. Sounds good to us. And speaking of favorite tools… META These API updates may change your favorite apps… Usually, whenever there’s an API announcement, changes and depreciations follow. Facebook just released [updates to two application programming interfaces (API)](: Facebook Graph API and Marketing API. Here’s what’s going in: - Optimization support for Marketing API lets advertisers optimize for events that happen deeper in the sales funnel than the current options allow. At the moment, this update is available only for a small set of advertisers, and will be rolled out broadly later. - Connected Apps feature is an addition to Business Manager that will display all the integrations you use to manage your business on Meta. But they will be rolled out broadly at the end of the year. - Simplified categories for WhatsApp message template creation are also available for developers. That makes sense, given the new marketing-focused use cases on the WhatsApp platform. What’s coming out: - Connections Targeting: Soon developers won’t be able to leverage Connections Targeting—it’s going away June 15. Meta recommends converting those audiences into the equivalent Engagement Custom Audience or Lookalike Audience. - The “User by Segment” won’t be supported as an event type after July 3, and any existing campaigns using this event will pause since those audiences won’t exist anymore. Why we care: It’s still early, but you may start noticing changes to your Facebook tools as developers begin working with the updated API. SPONSORED BY ZEYDOO These sweepstake offers have the highest conversion rate of the industry [article-image]( Zeydoo gives affiliates exclusive in-house offers from direct advertisers for sweepstakes, finance, surveys, utilities, mobile apps, software and many other verticals. And they’re generating 35M conversions daily. Here are two offers that are selling like ice cream on a summer day: - [iPad Pro + Magic keyboard US:]( The conversion gets recorded upon credit card submission, and the payout is $18.40. Facebook Ads traffic is working well for this offer, but the best results are being achieved with a combination of push traffic and prelands with quizzes. - [DE - Amazon 1000 + S22:]( The conversion gets recorded with a single opt-in registration (SOI), and the payout is $3.40. Facebook Ads traffic is working really well here. Want to try them? [Chat with the team at Zeydoo!](You’ll get to talk to seasoned professionals and pick from more than 3000 offers. [Follow the link and start earning with a team of professionals.]( META Try this 0 to $18M Facebook Ads testing strategy [article-image] Taylor Lagace scaled Animalhouse Fitness from 0 to $14,525,749 in 18 months. He attributes their success to [the Facebook Ads strategy]( they used to run 10k pieces of influencer content while staying profitable. This is achieved by leveraging Cost Cap Bid, and it frees you up to test unlimited pieces of creative without wasting budget. Instead of making assumptions about what ad can work, you let the data talk. How it works: With Cost Cap Bid you’re telling Facebook the maximum cost you can afford for a sale. That way the platform optimizes spending based on your target cost per acquisition (CPA), which prevents you from spending more than the target CPA on low-performing creatives. Here’s how to structure and run your campaigns: Collect all the creative you’ve got. Let’s say you have 100 pieces of influencer content. No matter what they look like or what you think about them, test all of them. No assumptions. Then set your cost cap bid 30% below your target CPA. Now add Dynamic Creative Testing campaigns (DCTs) to the equation. DCT campaigns also help you stop wasting money on ad spend. Here’s how to structure those campaigns: - Put every four creatives into each DCT campaign. So 100 creatives equals 25 DCTs. - Consolidate the 4 creatives into one ad set and one ad. Since every DCT campaign has a cost cap bid set below your target CPA, you can’t lose money. Plus, you let Facebook find the winning creatives so you can scale them. And now you don’t have to worry about burning the budget on low-performing creatives. And in the thread shared by Taylor, [you’ll find the steps necessary to scale winning ads.]( SPONSORED BY SUPERSIDE Here’s how Shopify, Amazon, and Salesforce get pixel-perfect design work done fast—even at 3 AM [article-image]( The top 1% of designers from around the world. Lightning-fast deliveries. A dedicated project manager and a design director to make sure everything goes smoothly. … And 50% reduction in average cost per project. [That’s what you get when you join Superside.]( And it comes with a simple subscription plan. No surprises or extra costs. [Get high-quality creative assets pronto.]( THE CREW'S INSIGHTS How to write good subject lines for cold email outreach [article-image] Getting results by sending cold emails to as many folks as possible is never easy. Writing good subject lines can help. But you have to be careful not to write clickbait subject lines, or overly promotional subject lines. Like these, for example: - Clickbait subject line: Urgent question - Promotional subject line: Need help falling asleep? Our mattresses are 20% off this week. You can definitely do better than this. Maybe clickbait subject lines may get you high open rates, but they do a bad job of qualifying the reader. The wrong people might be opening your emails. Plus, these sorts of subject lines are irritating for most people. And while promotional subject lines may qualify intent a little better, you might lose some clicks because people know they’re being sold to. So instead of writing clickbait, you can write for intrigue. Here are a few examples: - Thoughts on [Company Name]? - [Company Name] question - How are you managing [thing your product solves]? - Dealing with [problem your product solves]? - Question about your [problem your product solves] One Final tip: Remember to write an intriguing subject that relates to the content of your email. That way you’ll get the high opens, plus the results you’re looking for. Best of luck out there! ROUNDING UP THE STACK [CONTENT MARKETING:]( Marketers are sick of feeling limited by traditional content management systems (CMS). This report shows you why they’re ditching the traditional CMS and the benefits you can get when you migrate to a headless CMS. [Learn more in this free and easy-to-read infographic report.](* [TWITTER:]( The FTC has fined Twitter a whooping $250 million because they were using 2-factor authentication data of users to improve the targeting of campaigns. [PRIVACY:]( Governments continue their row against big tech. Seems the UK took a cue from the US and decided to investigate Google’s “strong position” in adtech mediation… In other words, the company’s ad monopoly. [E-COMMERCE:]( If you’re a female entrepreneur in the fashion industry and you’ve always dreamed of getting featured in Victoria’s Secret, now’s your chance. The brand is launching an online, women-led marketplace. [GOOGLE:]( The search giant is “simplifying” Display campaigns by merging them with… Smart Display campaigns. Will it affect your current Smart Display campaign performance? Google says no. [TOOLS:]( Oh, and if you use Docs, multiple text selection is now a thing, which means we can all kiss those repetitive formatting and editing tasks goodbye. Nice. [ADVERTISING:]( If numbers could talk, they’d say advertising is here to stay. The industry generated $7.1 trillion sales and supported 28.5 million jobs in 2021 in the US alone. Maybe mom doesn’t understand what we do, but at least it’s a stable career. *This is a sponsored post. BRAIN TEASER "I'm like a doll, But I'm not for playing; I stand up straight, but if windy I may be laying; I'm well-known and famous for having no brain; I work outside both day and night in sunshine or in rain. What am I?" You can find the [answer here](. [poolside-logo] POOLSIDE CHAT Do you enjoy your job as much as this train announcer does? [article-image] You know what they say: Do what you love and you won’t have to work a day in your life. [Seems this lady nailed her dream job](. She entertains passengers between train stops with funny, stream-of-conscious announcements. And if you thought she couldn’t be more awesome… She actually announced herself in the Reddit thread above. Wish we had u/TheTrainMummy in our city… SHARING IS CARING Share our newsletter, get exclusive content for free. Every time you share our newsletter with other marketers, and they subscribe, you unlock points towards exclusive content, like: - The Crew’s Top 10 Insights (2 referrals) - Total access to the growing library of The Crew’s Insights (4 referrals) - The E-Commerce Growth Channels Deep Dive (normally $99, but it’s yours for 8 referrals) … And more. Hit the link to get started! 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