Google doesnât like website popups, how to come up with great ideas, and more. April 20, 2022 [Read in browser]( [logo] [sponsor]( Happy Wednesday. No, weâre not going to make any 4/20 jokes. Youâll see enough of those in your Twitter feed. Instead, why not check out the [Best Ads of All Time]( Twitter account? Itâs a living, breathing swipe file, which is a tool any marketer can use. Bonus: Some of the ads are funny. SEO Google may not like your website popups [article-image] Marketers pretend to like them, most users hate them. Is Google taking usersâ side? Whatâs going on: Some website owners reported [getting an email from Google](, telling them to remove âintrusive interstitials,â or popups, to improve page experience. A gentle nudge⦠or a warning? Itâs too early to tell. However, itâs obvious that Google cares about website content being easy to read. And as we all know, poor page experiences equal lower rankings. What you should do: If you use popups on your website, check your inbox. And even if you havenât received an email yet, be careful. If your popups are irritating your viewers, they could be annoying to Google crawlers as well. SOCIAL MEDIA Want better engagement? Donât rely on hashtags The data doesnât lie. According to this [recent report by Socialinsider](, your Instagram hashtags donât impact engagement that much. And increasing the number of hashtags in your posts can actually reduce the number of impressions they get. Why we care: Social media marketers spend a lot of time looking for hashtags. But maybe that time is better spent on other things⦠⦠Like creating awesome content and engaging with followers. SPONSORED BY CLEARBIT Struggle to attribute marketing success? Prove ROI and cut wasted spend with this [article-image]( Imagine showing the C-suite exactly where prospects are convertingâand how much revenue youâre getting from each channel. Imagine being able to prove that all your ad spend and content creation were paying off. Youâd finally get the credit you deserve. Maybe even a bigger budget⦠or that promotion. Marketing attribution is complicated for many marketers, but it doesnât have to be. This Marketing attribution content bundle from [Clearbit]( is like a crash course in attributionâwithout the price tag. It will help you prove your ROI, identify your most successful channels, and cut the ones that are burning budget. [This free Attribution Bundle unlocks:]( - How to build a marketing attribution framework.
- A detailed analysis of Clearbitâs full marketing attribution model.
- Real-life lessons learned when building an attribution model.
- Access to the Data-Driven Marketing digital book, featuring a chapter on Modern Marketing Analytics. Want to show your boss how your work impacts the bottom line with greater accuracy than ever before? [âYes pleaseâ¦take me to this bundle.â]( SEO Capterra gets $4M worth of SEO traffic. Hereâs how Saas companies can benefit from their success [article-image] Capterra gets 1.5M visits per month. They dominate search engine results pages (SERPs) for high-value comparison keywords in more than 800 software categories. Why the insane pull? Capterra satisfies a strong need for prospects. Businesses want to know how software products compare, and, most importantly, what kind of reviews the products are getting. Unfortunately, Capterraâs strategy isnât one you can swipe. Most SaaS companies would need to spend $4M in paid ads just to get all that organic traffic. But the good news is, [Jessica Tee Orika analyzed Capterraâs SEO strategy.]( And there are two ways you can use Capterraâs success to your own advantage: - Use Capterra as an ally. Integrate Capterra reviews on your website. Since users trust them, their reviews will wield more influence over your customersâ buying decisions.
- Create your own comparison pages. This is a great SEO strategy for SaaS companies. It helps you control how prospects view your product during their decision process. Plus, comparison pages offer you many SEO benefits, like: - Improving your organic search visibility and traffic.
- Helping users better understand your product.
- Helping prospects make the best decisions. So while you probably wonât beat Capterra at their SERP game, you can definitely use the platform to your advantage. And you can always [study their strategy for other marketing lessons, too.]( SPONSORED BY INSIGHTS âWe should be on TikTok.â âyour CEO [article-image] Donât panic. You can actually drive incredible business results using TikTok⦠without lip syncing or learning a single dance move. Our latest Deep Dive teaches you everything you need to know about how to leverage this platform for B2B, what products sell best, and more. [Preview it here.]( And if you like it, you can get this Deep Diveâand every Deep Dive we publishâfor just $99/month. [âHelp me rock TikTok and keep the CEO happy.â]( THE CREW'S INSIGHTS How Neil Gaimanâs idea-generation process is useful in marketing [article-image] Neil Gaiman is one of the most successful writers of our time. Neverwhere. Coraline. The Graveyard Book. The Sandman. American Gods. Anansi Boys. The guyâs got a list of bestsellers longer than a sales page for a $997 Facebook Ads course. In a blog post, [Neil]( wrote about where he gets his ideas from: âYou get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we're doing it.â Weâd argue that the same is true for marketers. Marketers, too, get ideas from everywhere: on walks, in the shower, while playing an instrument. Once you get an idea, though, you need to question it. Neil Gaiman asks the following questions: - What if?
- If onlyâ¦
- I wonder⦠Turns out these questions work just as well in marketing: - What if I had an infinite budget? What would I do?
- If only I could reach out to X person to help amplify this campaign⦠Wait, maybe I can.
- I wonder if itâs possible to do X. The same questions that help creative writers stay creative are helpful to marketers who want to come up with fresh ideas on a daily basis. And it makes sense because both are creative pursuits. So, the next time youâre thinking of ideas for a new campaign, ad, or landing page⦠ask yourself the three questions above. Let your mind wander. You may be surprised where you end up. ROUNDING UP THE STACK [COPYWRITING:]( Agencies use this secret partner to get more clients without growing their team! With Panda Copy, itâs easy to scale your writing power without having to manage a vetting or hiring process. [Get unlimited copy from kick-butt copywriters.](* [ADVERTISING:]( Hooray for âclean rooms.â Roku introduced a retargeting feature that doesnât expose user data. Good news for both advertisers and connected TV (CTV) watchers, who can get relevant ads without feeling like their devices are listening to conversations. [PPC:]( Headâs up. Google Ads are bugging⦠again. If you set up Automated Rules recently, thereâs a chance Google didnât save them. [BUSINESS:]( Scraping data, content, or copy from the web? Youâre busted! Just kidding, just kidding. Turns out that web scraping is perfectly legal, as long as itâs from a public website. [E-COMMERCE:]( Having trouble with your ecommerce website? Google released a video series that can help you troubleshoot technical issues and improve the effectiveness of your site on Google search. Nice. [ETSY:]( Etsyâs fee hike was enough to make sellers strike. So why did they increase fees? There are many reasons. Amazon is one of them. [ADVERTISING:]( Apple just fell behind Samsung in the smartphone market. Does this mean less tracking opt-outs? If the trend keeps up, maybe mobile ads will become slightly more effective⦠A long shot, we know. *This is a sponsored post. BRAIN TEASER Two girls have the same parents and were born at the same hour of the same day of the same month, but they are not twins. How can this be possible? You can find the [answer here](. [poolside-logo] POOLSIDE CHAT Ketchup on pasta? No, no⦠assolutamente no. [article-image] Are you committing crimes against Italian food? According to a [YouGov international survey](, if you: - Eat ketchup with pasta.
- Put pasta in cold water and then boil it.
- Top pizza with pineapple. ⦠then youâre abusing Italian cuisine. There are other âfood crimes,â of course. So consider [making yourself familiar with the list of grievances]( before you make or order Italian next time! SHARING IS CARING Know whatâs easier than crafting a great email? Sharing one! Stacked Marketer gives you a natural conversation piece and makes you look incredibly well read in front of other marketers. Plus, when you share our newsletter with your marketer friends, we send you free merch. From stickers to schnitzel, anythingâs possible. Just depends on how often youâre willing to share the knowledge. All you have to do is take 30 seconds to share your referral link below. [article-image](
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