ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats; India Gate promotes diverse use of Basmati Rice beyond Biryani, for Southern India and more

[-]( [ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats]( This ICC Men’s World Cup is different. Not only will it be aired for free on Hotstar but the tournament will also see some changes in ad formats. World Cup is predicted to be delivered to 450 million viewers, we take a closer look at what’s in store for the media and marketing blueprint. [READ MORE]( [-]( [India Gate promotes diverse use of Basmati Rice beyond Biryani, for Southern India]( India Gate Basmati Rice has launched a new marketing campaign with a fresh perspective. Aimed at encouraging consumers of South India to discover the culinary possibilities of basmati rice, transcending its traditional association solely with biryani. a [READ MORE]( [-]( [Case study: How Amazon miniTV gave a popular internet trend a twist to create buzz for ‘Badtameez Dil’]( Amazon miniTV partnered with popular TV personalities, influencers, and encouraged user-generated content; the campaign gained ignited virality. Here’s how it panned out. a [READ MORE]( [-]( [#SMLive 2023: A look at the 7th edition’s sessions & speakers]( As we gear up to celebrate World Social Media Day on June 30, Social Samosa brings the 7th edition of SMLive, a platform that pays tribute to the world of social media with with knowledge sharing sessions. a [READ MORE]( [-]( [Cannes Lions 2023: India bags two metals on final day]( The last day of the Cannes Lions saw two wins for India in a single category out of the four announced. a [READ MORE]( [-]( [Final Day Cannes Lions 2023: Apple takes Creative Brand of the Year for the first time]( Cannes Lions announces its final day winners across categories; including a line of special awards. a [READ MORE]( [-]( [Anand Krishna rejoins Mirum India as Director – Brand Management]( After an entrepreneurial journey of close to eight years, Anand Krishna has returned to Mirum as the Director – Brand Management, where he intends to reinforce the agency’s standing in the digital marketing landscape. a [READ MORE]( [-]( [Saatchi & Saatchi Propagate bags Jio-bp’s digital mandate]( Saatchi & Saatchi Propagate will be a key partner in helping Jio-bp grow its digital footprint and improve social media engagement a [READ MORE]( [-]( [Langoor Digital wins WAKEFLO’s digital media mandate]( With a primary focus on global markets, Langoor Digital will focus on increasing digital footprint for WAKEFLO. a [READ MORE]( [-]( [​​​​HARMAN India renews social media marketing mandate with ALÓ]( ALÓ will continue to provide social media marketing services for the 3rd year running, to HARMAN Professional Solutions India. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](