The week that was: Round up of Campaigns, News and Trends

Unable to view? Read it[Online]( [Image] Round Up of the Week Hello there, Hope you have a fantastic weekend. As you get ready to leave your work aside, here's a quick recap of what the week has been like. Social Media News and Updates Meta announced that it is testing Paid Verification in a few countries, following the footsteps of Twitter's Elon Musk. This has triggered mixed reactions from the industry. In an in-depth feature, experts from the digital industry shared with us the implications of paid verification on creators and advertisers. Verification, as we knew it, stood for authenticity and exclusivity. Will it lose its pedestal? [Read what experts had to share with us.]( In another major development, Twitter announced that it would now only allow paid users to access [two-factor authentication](. Campaigns, Trends and Expert Opinion Women Premier League (WPL) has bagged Tata Capital, the financial services arm of the Tata Group, as its [title sponsor](. With the aim of bridging the gender gap in cricket, Puma launched an interesting campaign this week. It pointed out how Google search results have a gender bias and urged social media users to flood the internet with #IndianCricketTeam CaptainHarmanpreetKaur to get the recognition she deserves. A few people pointed out the similarities between Puma and DDB NZ and FINCH's ['Correct the Internet']( campaign. Apart from Women's cricket, AI is dominating news cycles again. Dimpy Yadav of Xaxis India [penned]( how can advertisers elevate their marketing with AI personalisation. This week, we also took a look at how new-age grooming brands are making a difference through marketing by shaving away stereotypically gendered communication. [Experts]( shared their insights on how colours play a role in marketing and packaging, and why it’s important to evolve with changing times. Social Samosa also took a look at designer label [Torani's marketing strategy]( which tells a tale of nostalgia, mythology & scenic beauty. Sneak peek into the coming week Before we let you go, here's a quick sneak peek of what you can expect from Social Samosa in the coming week. We would be into an exclusive conversation with ASCI's CEO Manisha Kapoor about changing landscape of influencer marketing, how to navigate the creative challenges thrown in the way of creators and brands by advertising watchdogs. In an in-depth feature, we will take a look at another industry that has gotten under ASCI's scanner time and again -- EdTech. We will speak to EdTech platforms and ad agencies about how to make communication in the education industry more responsible. Apart from that, we will share insights from Muthoot Finance's marketing strategy. There's a lot more inside Social Samosa's box of content in the coming weeks. We also have an exciting Women's Day content plan lined up where we will feature women across industries who are making a difference with their platform. Stay tuned! Remember to leave work behind and have a relaxing weekend. Warm regards and best wishes, Karuna, Head of Content Social Samosa If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India