Brand Saga: Discovering the ‘Whirlpool of India’ the cool way; How Viacom18 KaanPhod leveraged Instagram comments for buzz campaign and more

[-]( [Brand Saga: Discovering the ‘Whirlpool of India’ the cool way]( ‘Whirlpool….whirlpooool..would be lying if I say that I didn’t hum the tune while writing this. The Whirlpool India advertising journey has been all things ‘cool’ through the decades of it’s existence and we couldn’t help but dive into the brand’s marketing tales to make refrigerators and air conditioners an inherent commodity for Indians. [READ MORE]( [-]( [How Viacom18 KaanPhod leveraged Instagram comments for buzz campaign]( Viacom18 created buzz around the first song to be dropped on their KaanPhod initiative by dropping an emoji announcement in the comments section of leading music-related Instagram accounts. a [READ MORE]( [-]( [Box office numbers reached INR 4,002 cr within Jan-April 2022: GroupM iTV & Ormax Media Report]( ‘India Is Back…At The Theatres’ by GroupM iTV and Ormax Media Report explores the performance of the Indian box office collections of 2022. a [READ MORE]( [-]( [Vi rolls out its own AI/ML-based Ad-Tech Platform for advertisers]( Vi announced the launch of its own ‘Ad-Tech’ platform – Vi Ads – an AI/ML-driven Adtech platform, that gives marketers a programmatic media buying platform that helps interact with the telecom provider’s subscribers. a [READ MORE]( [-]( [Meta COO Sheryl Sandberg steps down after 14 years]( Sheryl Sandberg, COO, Meta bids adieu to the company after 14 years, releasing a statement on Facebook. Mark announced in a separate statement that Javier Olivan would be stepping into the role of COO. a [READ MORE]( [-]( [Brightcove appoints David Beck as Chief Strategy & Corporate Development Officer]( David Beck will be responsible for developing strategies that enhance current offerings and create opportunities to expand Brightcove. a [READ MORE]( [-]( [Haldiram Snacks appoints Divya Batra as Head of Marketing]( Divya Batra will focus on scaling up marketing efforts and launching new categories at Haldiram Snacks as the Head of Marketing a [READ MORE]( [-]( [Pink Lemonade Communications bags digital mandate for Kurl-On Limited]( Pink Lemonade Communications will handle Kurl-On Limited’s digital marketing on all platforms, run campaigns for them, and much more. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](