Case Study: How Hide & Seek distributed their Valentine’s Day video Campaign; Opinion: Cause without a cause (Part 2) and more

[-]( [Case Study: How Hide & Seek distributed their Valentine’s Day video Campaign]( The Hide & Seek social media campaign aimed to amplify the impact of video films, driving awareness and conversations around their core proposition. This was done with the help of an influencer and UGC push. [READ MORE]( [-]( [Opinion: Cause without a cause (Part 2)]( In the final part of the series, Aditya Dubash speaks about the rise of Conscious Consumerism and how can brands be a part of this wave as opposed to taking a tokenist approach to cause marketing. a [READ MORE]( [-]( [Friday the 13th creatives: The right mix of horror & humour]( As the infamous day and date align perfectly yet again, brands bring out their spooky and relatable brand creatives on this Friday the 13th a [READ MORE]( [-]( [Perk leverages pop culture in new campaign ft Alia Bhatt]( Alia Bhatt with the infamous “Land kara de Bhai” guy in ‘Perk khao, light ho jao’ campaign, underlines the brand’s core message of ‘Take It Light’. a [READ MORE]( [-]( [Elon Musk says Twitter deal on a temporary hold]( Citing a finding on pending details supporting the calculation of spam or fake accounts on the platform, Elon Musk has announced a temporary hold on the acquisition of Twitter, and its transformation to a privately-owned company. a [READ MORE]( [-]( [Twitter to limit visibility of copy-pasted Tweets]( Twitter has announced that it will be limiting the visibility of copy-pasted or duplicated Tweets to conserve users from a repetitive or disruptive experience. a [READ MORE]( [-]( [Instagram announces the launch of digital collectibles]( Head of Instagram, Adam Mosseri, announced the rollout of features enabling the sale, purchase, and showcase of digital collectables on the platform. a [READ MORE]( [-]( [Titus Upputuru and Ayesha Ghosh move on from Taproot Dentsu]( In a recent development, two senior resources have exited Taproot Dentsu – Titus Upputuru and Ayesha Ghosh. a [READ MORE]( [-]( [FoxyMoron bags the digital creative mandate for Kotex India]( The mandate for Kotex, a menstrual hygiene brand was won by FoxyMoron via a multi-agency pitch and will be carried out from its Mumbai headquarters a [READ MORE]( [-]( [Sociowash to handle Viacom18’s Music & English Entertainment brands’ digital mandate]( Sociowash will take up responsibilities for Viacom18’s Music brands MTV Beats, VH1 and KaanPhod and its English Entertainment brands Colors Infinity and Comedy Central and more. a [READ MORE]( [-]( [22feet Tribal Worldwide wins digital duties for Porter]( As Porter hands its digital mandate to 22feet Tribal Worldwide; they will mainly focus on brand awareness & community building a [READ MORE]( [-]( [Digital Refresh Networks win the social creative media mandate for Sunstone]( The mandate received by Digital Refresh Networks includes the overall planning and creative requirements across digital and also priming up the e-commerce presence of the brand. a [READ MORE]( [-]( [Agency Feature: Stonks Studios]( Stonks Studios is a collective of young creators hunted meticulously from across the country by its four co-founders: Tanisha Fagwani, Nikhil Jain, Manoj Mehta, and Maseeh Ur Rahmaan. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](