Inside: Paytm Women’s Day Social Experiment & how it unfolded; Opinion: Marketing tactics that DTC brands can’t afford to miss and more

[-]( [Inside: Paytm Women’s Day Social Experiment & how it unfolded...]( Paytm conducted a social experiment to understand gender disparity in the context of financial literacy in India on the occasion of International Women’s Day. Social Samosa digs deeper to understand how the brand attempted to break the clutter on the occasion. a [READ MORE]( [-]( [Opinion: Marketing tactics that DTC brands can’t afford to miss]( RAGE Coffee’s Bharat Sethi pens a few formulae for the DTC brand marketing tactics as the trend grows at a breakneck speed. a [READ MORE]( [-]( [Case Study: How Tropicana Slice reached to 19 million Instagrammers during Ramadan]( Instagram Influencer Marketing Case Study by Tropicana Slice shows how the brand reached 19 million Instagrammers through celebs & influencers to standout as a staple in the month of Ramadan a [READ MORE]( [-]( [Samosa Chat: Nisha Singhania on why being tolerant on social media is important]( The latest episode of Samosa Chat featuring Infectious Advertising’s Nisha Singhania presents her unfiltered, bolder self where she puts down her thoughts about the perils of being yourself on social media, with some sass. a [READ MORE]( [-]( [Ramadan campaigns that won hearts globally!]( The holy month of Ramadan is one of the most auspicious times of the year and a time when digital creativity from brands thrives, producing some of the most brilliant and moving Ramadan campaigns. a [READ MORE]( [-]( [The Nature of Plastic: Greenpeace wrapped Chile in plastic bags to make an important point]( ‘The Nature of Plastic’ campaign by Greenpeace Chile encourages netizens to sign a petition against plastic and modify their consumption patterns so that they minimize its usage in day-to-day lives. a [READ MORE]( [-]( [Tanishq marks the wedding season with ‘When it Rings True’ campaign]( Conceptualized by Lowe Lintas, the 90-second Tanishq brand film aims to promote its range of engagement rings to celebrate the moment of togetherness, this wedding season. a [READ MORE]( [-]( [Zalando’s Spring Campaign for European markets celebrates diversity & inclusivity]( Featuring Luc Bruyere, Yann Horowitz, and Yolisa Mqoco, the new Spring Campaign by Zalando will be rolled out across 17 European markets. a [READ MORE]( [-]( [Twitter acquires Reshuffle to improve developer solutions]( To continue developing and upgrading Twitter API developer solutions, the platform has acquired Reshuffle, to further advance their API project and work on areas such as product, engineering, and developer relations. a [READ MORE]( [-]( [Facebook expands brand safety controls and upgrades Commerce & Ads IP tool]( Facebook has made improvements for the protection of copyrighted content and intellectual property rights with new brand safety controls and the Commerce & Ads IP tool. a [READ MORE]( [-]( [Snapchat launches Holi themed creative tools]( Colorful sticker packs, augmented reality Lenses, 3D Bitmoji, Snap Map features, filters, and paint throwing Cameos, are a few of the tools users can use to create and share their own unique Holi greeting. a [READ MORE]( [-]( [TheSmallBigIdea wins social media duties for ALTBalaji]( As per the mandate, TheSmallBigIdea will focus on leveraging ALTBalaji’s existing presence and also aim to strengthen the brand’s position across neo-social platforms to reach out to newer audiences. a [READ MORE]( [-]( [Enormous Brands wins the creative mandate of Howzat]( The creative mandate entails Enormous Brands to build awareness and providing strategic counsel for content creation and amplification across mediums for Howzat. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](