Interview: Avinash Pant on making of WhatsApp’s first global brand campaign; A look at the instant matchmaking of Netflix’s Sima Aunty and brands and more | Social Media Newsletter

[-]( [Interview: Avinash Pant on making of WhatsApp’s first global brand campaign]( In conversation with Social Samosa, Facebook’s Avinash Pant sheds light on what went behind making ‘Its Between You’ campaign amidst the lockdown and WhatsApp’s communication policies. [READ MORE]( [-]( [Drive lasting e-commerce performance with native advertising]( Outbrain’s upcoming webinar talks about role of native advertising in creating winning ecommerce marketing strategy. a [READ MORE]( [-]( [COVID-19: A tour of lockdown campaigns from the Asian region]( International travel may be restricted, but you don’t need a flight, this screen will give you a tour of pandemic & lockdown campaigns from the Asian region. a [READ MORE]( [-]( [Netizens step up to support #DNAFightsRape]( In a citizen awareness drive, #DNAFightsRape, social media users highlight the importance of forensic evidence in a sexual offence case. a [READ MORE]( [-]( [A look at the instant matchmaking of Netflix’s Sima Aunty and brands]( As Indian Matchmaking’s central character Sima Aunty continues to trend on social media, we traverse through various Sima Aunty brand posts where advertisers couldn’t hold themselves from furnishing the trend with a creative spin. a [READ MORE]( [-]( [Bacardi ropes in BBDO India to handle Dewar’s]( Dewar’s will be handled by BBDO India in Delhi who will lead the strategy and creative mandate for the Bacardi brand. a [READ MORE]( [-]( [iCubesWire strengthens sales leadership team]( iCubesWire appointed Priyanka Iyer as Group Head – South at their Bengaluru office, and Abhronil Roy as Group Head – East at their Kolkata office. a [READ MORE]( [-]( [Zoo Media elevates Aarushi Sethi as Director, Pollen]( As per the new role, Aarushi Sethi will be managing teams across Delhi NCR, Bombay & Bangalore, and will report into Pratik Gupta, Co-Founder of Zoo Media & FoxyMoron. a [READ MORE]( [-]( [Isobar launches Isobar Consulting in India]( Isobar Consulting will aim to help brands define their digital transformation strategies & construct roadmaps to help unlock business growth within the country. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](