Gaana goes influencer-first to promote UGC feature, HotShots; 12 Times Zomato made hearts glow red and more | Social Media Newsletter

[-]( [Gaana goes influencer-first to promote UGC feature, HotShots]( Gaana taps into a network of 400+ artists, content creators and influencers to push HotShots as a #MadeInIndia platform for short format content. [READ MORE]( [-]( [Case Study: How Nu-Shakti raised category awareness to enter Chennai market]( Nu-Shakti leveraged mom groups, influencers and offline activations to raise awareness about food fortification to launch products in Chennai. a [READ MORE]( [-]( [How will the TikTok ban change the dynamics of Digital Campaigns?]( Divanshi Gupta, Director, The Marcom Avenue charts out the possibilities of what’s next in the wake of TikTok ban in India. a [READ MORE]( [-]( [Introducing TikTok ban & Instagram Reels creatives]( TikTok ban & Instagram Reels creatives have been filmed and are now lined up for you to feast your eyes. a [READ MORE]( [-]( [12 Times Zomato made hearts glow red]( On Zomato’s 12th birthday, we take a look at the 12 best social media moments of Zomato making us laugh, think and order food. a [READ MORE]( [-]( [Budweiser & Bud Light Campaigns fermented with funny grains]( Whazzzaaappp?! Since you’re not watching the game or having a Bud, here is a crate of Budweiser and Bud Light campaigns to chill out your mood. a [READ MORE]( [-]( [Twitter is speculated to be working on a subscription platform]( Twitter recently posted a job opening for a new team codenamed ‘Gryphon’, who will be ‘building a subscription platform’. a [READ MORE]( [-]( [YouTube launched RPM for creators to track their revenue rate]( YouTube rolled out RPM to aid creators better understand their earnings in accordance with their channel’s performance. a [READ MORE]( [-]( [The Marcom Avenue wins the digital marketing mandate for Breathe Oxi]( The Marcom Avenue, a data-driven integrated media and marketing agency appointed to lead the digital marketing mandate for Breathe Oxi. a [READ MORE]( [-]( [Agency Feature: Option Designs]( Option Designs is a purpose-driven agency specializing in brand communications. It was founded by Japneet Singh, Jaspreet Singh, Anurag Mehta, and Rahul Gandhi in 2010. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](