Interview: ITC’s Hemant Malik shares insights on the Bingo! social media strategy; Understanding content diversification across social media platforms and more | Social Media Newsletter

[-]( [Interview: ITC’s Hemant Malik shares insights on the Bingo! social media strategy]( Under lockdown, Bingo! has stepped up its social media strategy with original content, relatable humour and the power of influencers. ITC’s Hemant Malik takes us through the roadmap. [READ MORE]( [-]( [Understanding content diversification across social media platforms]( Presenting the essentials of content diversification optimized in accordance with the appropriate formats for each social media platform with inputs from an array of industry members. a [READ MORE]( [-]( [COVID-19 has encouraged innovations that are changing the way the industry will grow business: Sam Thomas]( In a conversation with Outbrain Digitalks, Sam Thomas, Digital Lead at OMD India talks about the impact of the global pandemic on the industry and how it can be leveraged as an opportunity in disguise. a [READ MORE]( [-]( [Inside: Titan Raga’s #ProudToBeMe – result of a strong client-agency bond]( Celebrating the spirit of inclusivity in the society, Titan Raga Pride Month Campaign, ‘Proud to be Me’ conceptualized by Ogilvy emphasized gender fluidity. We get talking to the brand-agency duo to know what went behind making the film. a [READ MORE]( [-]( [YouTube launches Analytics for Artists]( YouTube has introduced Analytics for Artists, to give them an extensive overview of their viewers, reach, and performance on the platform. a [READ MORE]( [-]( [Instagram introduces Reels in India]( India is the fourth country, after Brazil, Germany and France, where Reels is being tested by Instagram as a new, short-video format. a [READ MORE]( [-]( [DigiDarts bags digital mandate for VOGO India]( As per the mandate, DigiDarts will be involved with the planning, execution, campaigns, digital & performance marketing strategy for the brand. a [READ MORE]( [-]( [Team Pumpkin bags digital mandate for Dixcy Scott]( Team Pumpkin has added Dixcy to its portfolio. The agency’s Bengaluru office will handle the account with support from other offices. a [READ MORE]( [-]( [The Crayons Network bags Punjab Tourism account]( The Crayons Network has won Punjab Tourism account after a multi agency pitch process. The agency will be handling Creative, Digital and Media responsibilities for Punjab Tourism. a [READ MORE]( [-]( [Puretech Digital wins Spartan Poker’s digital mandate]( In line with efforts to do all-in on digital, Spartan has partnered with Puretech Ditial to drive organic acquisition through search. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](