Experts Speak: The true purpose of Purpose Driven Campaigns; Superwomen2020 Creating work culture of equality is a force multiplier of innovation: Hansveen Kaur and more | Social Media Newsletter

[Experts Speak: The true purpose of Purpose Driven Campaigns]( Purpose driven campaigns or causevertising is aimed at advocating the greater good. But what is the shelf -life of a purpose driven campaign? How well do consumers remember it & implement it? Experts weigh in. [READ MORE]( [-]( [#Superwomen2020 Creating work culture of equality is a force multiplier of innovation: Hansveen Kaur]( Social Samosa Superwomen 2020 winner Hansveen Kaur, Business Head at Momspresso believes that if organizations want to thrive, they have to think equal. a [READ MORE]( [-]( [#9PM9Minutes brand posts express solidarity]( #9PM9Minutes brand posts stood besides people as they lit a candle to convey wholesome harmony. a [READ MORE]( [-]( [Mumbai Police campaign promotes self-policing for social distancing]( Conceptualised by Lowe Lintas Mumbai, the campaign pegs every Mumbaikar as an aide to Mumbai Police to ensure social distancing. a [READ MORE]( [-]( [Amul re-purposes old ads leveraging nostalgia wave on social media]( As re-telecast of 90s shows makes netizens relive memories, Amul jumps in to leverage the wave by driving conversations with old ads, displaying the relevance of social listening. a [READ MORE]( [-]( [Facebook launches a desktop Messenger app]( Enacting on the skyrocketing demand for video calls and increased use of desktops, Facebook rolls out a desktop Messenger app for MacOS and Windows. a [READ MORE]( [-]( [22feet Tribal Worldwide wins digital mandate for TTK Prestige]( As part of the mandate, 22feet Tribal Worldwide will steer the digital transformation of the brand from digital marketing to e-commerce and all the touch points of the consumer’s journey with the brand. a [READ MORE]( [-]( [Readers will always come first: Riya Patel]( Riya Patel wishes to make the world a sweeter place, one dessert at a time, all made with seasonal produce and a dash of eccentricity. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](