The recent release of Apple Vision Pro triggered this timeless strategy. Let me show you⦠ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Issue #77 | February 13th, 2024 Are you a fan of the Unstuck Newsletter? We'd love to hear your thoughts! [Share your testimonial with us](), and you could be showcased on our brand-new website! Your support means the world to us â thank you! â
Hi, it's Pat! Within 24 hours of the Apple Vision PRO release, several prominent content creators published videos about their experience with this revolutionary product. Casey Neistat had one: â As did Marques Brownlee, naturally: â These are big YouTubers, so itâs no surprise they rack up millions of views within a day when talking about the next big thing. And that is exactly why you need to be talking about these things too. Itâs called newsjacking, a concept thatâs not new but one thatâs been amplified by Appleâs recent launch. Itâs a strategy we need to talk about, especially if your content has been plateauing for a while. Letâs get off of that plateau â letâs get unstuck. QUOTE OF THE WEEK âThe trend is your friend.â â Martin Zweig THE STORY Newsjacking is the practice of capitalizing on the popularity of a news story to amplify your own marketing and brand message. When done right, you will gain more attention than usual. For example, during Superbowl XLVII in 2013, a sudden blackout occurred in the stadium while millions of people were watching. Then suddenly, this appeared on Twitter: â This is one of the best examples of newsjacking, happening just seconds after a widely discussed event occurred. Needless to say, it went viral immediately. When a big event happens, being quick is important. However, you donât have to be the first to respond or respond within seconds. When the Vision Pro launched, I saw constant content about it for three to four days â by well-known YouTubers and smaller creators. I discovered creators who I wouldnât have found otherwise because I was already watching Vision PRO videos from others. This is why newsjacking works, especially on platforms (like YouTube and X) that rely heavily on the content everyone is already consuming. YouTube Algorithm: Pat has watched two videos about Apple Vision PRO, letâs feed him more from smaller creators and see what he clicks. As long as he keeps watching, weâll keep supplying. Take this channel, Gravel. It has only 3k subscribers. Notice how their video about traveling with the Vision PRO performed compared to the previously published videos: â Forty-seven thousand views in 15 hours for a small channel like this is huge. Itâs attracting new viewers who might not have discovered it otherwise â a prime example of successful newsjacking. Then thereâs Your Average Tech Bro. Another relatively smaller channel that saw a bump in views by newsjacking the Apple Vision Pro: â And the views arenât just coming to those who can afford and have access to the product. several channels are benefiting from newsjacking without having the product themselves, like CrazyOnesTechNews: â Their latest video's 182 views per hour (VPH) is incredible for a small channel with less than 3k subs. (Note, Iâm able to see the VPH thanks to the vidIQ Chrome Extension.) I can share many more examples, but I think you get the point. When something big happens, ask yourself: âHow might I incorporate this into my content?â For some niches, the opportunities become fairly obvious. When Johnny Depp and Amber Heard went to trial in 2022, Emily D. Baker, a YouTuber and attorney, decided to go live on YouTube to cover the trial as it was happening. At times, she had over 50,000 concurrent viewers! (Emily and I discuss how this unfolded in [session 621](=) of the SPI Podcast, in case youâd like to get the inside scoop.) When thereâs big news, step up to the plate to create something related to it. But hereâs the most important part: When creating content about significant news, make it relevant to your audience. Donât just talk about âthe thingâ because itâs popular, discuss why it matters and how itâs relevant to your subscribers. For example, the Gravel channel I mentioned earlier is a travel-based YouTube channel. Their video about airplane travel with the Apple Vision PRO made perfect sense and likely attracted many new subscribers. Keep your ears and eyes open, and once you start to get a sense that somethingâs about to make waves, find a unique angle to discuss it and gain the benefit of newsjacking at the same time. You got this! SPONSORED BY MEMBERFUL Monetize Your Passion with Membership As an independent entrepreneur, you know it's hard work to create and sustain a business. Unlock a new source of revenue with Memberful, so you can stop chasing SEO trends and social media algorithms. Trusted by some of the web's biggest creators, Memberful allows you to deeply connect with your audience, all while building sustainable, recurring revenue. Memberful has everything you need to run a membership program including custom branding, in-house newsletters, gated content, private podcasts, custom membership tiers, community spaces and much more. Memberful seamlessly integrates with your existing WordPress website, or you can use Memberful to build a home for your members within minutes using their in-house features. With built-in integrations seamlessly connecting to the tools you already use, such as MailChimp, Discord, and Google Analytics, you can launch your membership business without changing your workflow. Plus, you always have full control and ownership of your audience, your brand, and your membership [Get started for free today, no credit card required!]( SPI NEWS AND EVENTS Did you know that when you become a member of the All-Access Pass, you gain access to our entire course library? With over 18 courses spanning topics from podcasting and YouTube to affiliate marketing and community building, there's something for everyone! You'll also gain entry to our course accelerators, where you'll learn alongside a supportive cohort, receiving extra guidance and accountability from the community and Team SPI. [Click here]() to dive deeper into courses and the All-Access Pass. What happens when you shift from competition to collaboration with fellow creators? It's a game-changer for online growth strategies, but can this concept stretch to email and newsletters? In this episode of the Smart Passive Income Podcast, join Pat Flynn and Nathan Barry, the founder of ConvertKit, as they discuss ConvertKitâs revolutionary Creator Network. [Listen in]( to uncover insights on building an email list from ground zero and turning your influence into income by supporting the creators you love. Feeling the weight of entrepreneurship? Let our Expert in Residence Program (EIR) lighten your load! Our team of seasoned professionals has weathered many storms and is ready to guide you through the chaos with clarity. With the EIR program, you'll have direct access to industry titans covering many aspects of business â from leadership to sales, marketing, and beyond. [Apply to SPI Pro]() before February 15th to snag your seat at this month's exclusive EIR Fireside Chat, where our experts will discuss all things subscription memberships and host a live Q&A. [Click here]() to learn more! DAD JOKE OF THE WEEK What did the traffic light say to the other traffic light? Donât look, Iâm changing. Did a cool person forward you this email? [Sign up here for free](). Want to reach over 125,000 entrepreneurs? [Become a sponsor](). [Link to SPI's Website]( [Link to SPI's Twitter Account]() [Link to SPI's LinkedIn Account]() [Link to Pat Flynn's YouTube Account](=) You are receiving this because you signed up for Pat Flynnâs newsletter at [smartpassiveincome.com](. If you'd like to adjust which emails you receive or update your name and email address, click here: . If you'd like to stop receiving all emails from SPI, click here: . No hard feelings. 10531 4S Commons Drive, Suite 524, San Diego, CA 92127