When I learned this about subscribers, everything changed

My approach, my content plan, and more…check it out here  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Issue #75 | January 30th, 2024 Hi, it's Pat! I can almost guarantee that you’ve heard a version of the following phrase: “If you liked this, please hit subscribe!” Whether it’s for a newsletter, a blog, a podcast, or a YouTube channel, earning more subscribers is a goal for most of us creators. Most of us, however, are going about it all wrong. If you’ve been stuck at the same subscriber plateau for a while — on any platform — this newsletter is for you. Once you truly grasp the essence of what it means to gain a new subscriber, I promise you that things will… well… click. 😉 Let’s get unstuck… QUOTE OF THE WEEK “Every true leader is a true follower. Every true follower is a true leader. You are followed because of the dreams you pursue; you pursue others because of the dreams they follow!” ― Israelmore Ayivor THE STORY Subscribing is a commitment that goes far beyond the simplicity of a like button. Yet, when we use phrases like “If you enjoyed this content, please subscribe,” we inadvertently reduce it to just that — a quick vote of momentary approval. "Did this resonate with you? If yes, then hit subscribe." But here's a crucial distinction: people don't necessarily subscribe just because they enjoyed a single piece of content. They subscribe because they see value in what's coming next. A subscription is actually an act of investing in future content that the audience believes will consistently align with their interests. Understanding this difference is vital for your brand. When creating content for your channel, newsletter, blog, or podcast, view each piece not in isolation but as a component of your broader brand. Each piece should seamlessly contribute to an overarching narrative or theme. While the content may vary, there's an underlying consistency that your audience comes to trust and expect. Regardless of the topic or format, what you produce should resonate with them. This is where the art of building a loyal audience lies. It's about fostering a relationship where your audience doesn't just like your work — they see it as a valuable part of their routine or interests. They subscribe because they don't want to miss out on what you create next. Once you grasp this concept, you can change the way you make content and take advantage of the piqued interest of your audience. Here’s how to easily make that happen: The next time you’re coming up with ideas for content, consider creating a series. A multi-part content series is made up of smaller parts that on their own provide value, but together, provide even more. When a series is done right, subscriptions can fly through the roof. Why? Because by the inherent nature of a series, there's a built-in “what comes next?” factor and an implied “must subscribe” call to action. Take, for example, Ryan Trahan’s Penny Series on YouTube: ​ Ryan survived with only a penny for one week. If you happened to catch his first video for Day 1 (out of 7), there was no way you were going to miss the next. And in case you didn’t notice, Day 1 has 24 million views. Ryan’s Penny Series has been so successful that he expanded it into other series, like his “turning a penny into a house” trade-up series, and several others. Then there’s Chris from InvolvingChris, who showed us what it was like to start an ecommerce store selling socks. His multi-part series blew up as well: ​ And here’s a comment showing the power of wanting to know what comes next: ​ Recently, I’ve been creating a series as well, challenging myself to finish a particular set of Pokémon cards in just 151 minutes for my Pokémon channel. Part 2 (out of 3) was published last week, and the views are already higher than the first video in the series: ​ Back in the day on the SPI blog, our income report series was wildly popular and a major reason why people subscribed to the blog. They knew a new report was coming every single month, making it well worth the subscription. So instead of one-off pieces of content, think about creating a series. Sharing each installment can even become event-like in nature, creating your own “I can’t wait to see the next one” factor with your audience. Honestly, you won’t even need to ask people to subscribe, because they’ll want to anyway. Real quick before we wrap, here’s a careful consideration with this approach: don’t divide and devalue an existing piece of content just so it fits the series narrative (i.e. chopping one piece of content up into smaller, less valuable pieces., And definitely don’t leave your audience hanging by not fulfilling promises in the content you’re publishing. Instead, consider how to take people on a journey — one where each piece is inherently valuable and can stand on its own, but when viewed together becomes something even better. SPONSORED BY CONVERTKIT Grow Your Email List Passively! Add a new, passive list growth channel to your 2024 strategy with ConvertKit Recommendations. Set up your profile in the Creator Network and increase the chances of your content getting noticed and your subscriber list growing from recommendations of other creators — even when you’re out playing with your kids, grocery shopping, or setting up your next big launch. Just set up and let it go. [Start Growing Today!]( SPI NEWS AND EVENTS Explore the power of community! Join Pat Flynn for a live webinar on Thursday, February 1st at 10:00 AM PT / 1:00 PM ET, where he will lead you through the process of launching and growing a thriving community in 2024. In this training, Pat will cover crucial steps from ideation to the pivotal Alpha launch. Learn how to map out your post-launch journey and identify key strategies for member retention. Ready to bring your people together? [Click here to RSVP!]()​ Get an inside look at the 10-year partnership between Pat Flynn and his executive assistant! In this episode of the Smart Passive Income Podcast, Pat Flynn and Jess Lindgren, his executive assistant, share insights into the workflow they've perfected over the last decade. [Tune in]( to discover how and where to find your Jess, learn why Pat and Jess are transitioning back to remote work after years of in-person collaboration, and explore ways to enhance your relationship and productivity with your assistant. Be sure to [click "Follow"]() on The Smart Passive Income Podcast to subscribe and stay in the loop with our latest episodes! Hey there, incredible reader! We love that you've made it to the end of the newsletter! Your dedication doesn’t go unnoticed. In fact, we're eager to hear what you love most about Unstuck. [Click here to submit your testimonial]() — you might get featured on our brand-new website. Your insights will inspire others and play a crucial role in our community’s growth. We appreciate you! DAD JOKE OF THE WEEK At the beginning of the year, I made a resolution to lose 15 pounds… Only 20 more to go! Did a cool person forward you this email? [Sign up here for free](). Want to reach over 125,000 entrepreneurs? [Become a sponsor](). [Link to SPI's Website]( [Link to SPI's Twitter Account]() [Link to SPI's LinkedIn Account]() [Link to Pat Flynn's YouTube Account](=) You are receiving this because you signed up for Pat Flynn’s newsletter at [smartpassiveincome.com](. If you'd like to adjust which emails you receive or update your name and email address, click here: . If you'd like to stop receiving all emails from SPI, click here: . No hard feelings. 10531 4S Commons Drive, Suite 524, San Diego, CA 92127