E-news: 90-day planning | New LinkedIn lead gen tool | CTRs for organic search

Hi {NAME}, Whether you're creating your first marketing plan, or looking to switch up your planning processes, in your current role, or in a new role, we're got resources to help you improve your results. Plus, keep up to date on the latest digital updates... Updated: 90-day planning templates Why 90 days? More structured than monthly planning, but still enabling a shorter-term focus than annual plans, we recommend adopting a 90-day structure to implement your marketing strategy across 4 quarters. Use our [90-day planning templates]( to manage continuous improvements to your 'always-on' marketing with a focus on 25 defined activities and KPIs across RACE. 30-60-90-day planning for new employees and managers Our [free guide for new starters]( harnesses the 30-60-90-day structure to set goals and define focus for initiating team members/familiarising yourself with a new role. In-app sponsored articles on LinkedIn for lead gen LinkedIn has rolled out [sponsored articles]( - a new paid advertising tool aimed at boosting brand awareness (on company pages only, for now,) and increasing in-app lead generation by enabling users to unlock content without leaving LinkedIn. Search Engine Results Page CTRs - how do you compare? Did you know... The top organic SERP result typically generates a 40% CTR, compared to 19% in second place, and 10% in third place. We've updated our [2024 stats compilation]( to help you benchmark your organic search performance. ​ RACE technique: Create a digital marketing dashboard To support your plans, every business should have a custom dashboard to support rapid review of month-on-month and year-on-year performance across the lifecycle. Our [RACE digital marketing dashboard]( is designed to support this using Google Analytics 4 data in the free Looker Studio reporting tool from Google. Limited Flash Sale Smart Insights Membership gives you the skills you need to be successful in your career and in business. You have 7 days left to claim [up to 66% off Starter and 33% off Pro Membership]( in our limited flash sale. Don't miss out! Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.