Do you know your hype cycles?

[ ] Evaluating technology options for innovation in marketing [View this in your browser]( [ ] [Smart Insights]( [About]( [Join Now]( [Contact Us]( [ ] Find the right MarTech options to develop your strategy [ ] [ ] Do you know your Hype Cycles? Smart Insights can help you evaluate technology options for innovation in marketing at each stage of your marketing funnel If you're involved in marketing strategy, you'll be constantly reviewing which MarTech innovations are most relevant to your organization. That's why, each year, I review opportunities presented in the Gartner Hype Cycle in relation to digital marketing strategy, to help you make the right decision for your business. For me, there are 6 main takeaways from the latest hype cycle 1. New: Digital twin of a customer - Predictive analytics for modelling the impact of changes to targeting and proposition before implementation. ​​​​ - Gives marketers a flexible approach to anticipating a customer’s state of mind. 2. Plateau: Multichannel Marketing Hubs - Omnichannel platforms are core marketing tools for businesses. - It's likely you have multichannel strategies in place. The question is, what is the maturity of the implementation, how well are they customized? Read my commentary on the full cycle of technology innovation in my blog, [evaluating technology options for innovation in marketing](. Regardless of your reasons for optimizing your strategy, our tools and resources can help you take action fast! [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in when you joined as a Basic or Expert member of [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd