E-news: Do you have a playbook for your AI strategy?

Discover the essential playbook components for smarter AI use E-news: Discover the essential playbook components for smarter AI use [View in your browser](tQXtsPjvSfWwKPxyi2P5iw,0,aHR0cHM6Ly9mcmVzaHdvcmtzLWV1LmVtYWlsL3ZpZXctaW4tYnJvd3Nlcj9mbV9kaWdlc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlBM0ExMkEyQjhFRDI0NDMwRjVCRENBODZENzA1NENEOTM1QUI0NkU5NUY4QUI4MzQ4QTMwOEU0MEQ1Q0YyRTZCMjRGODYyRDkzMzE2NDIyMjMwMTFGQzhBQTA5Mzk1QkE3NDVENUJBM0E2OUNDMkY0NTk0MTBDRDQzQTM2ODQyMUY5MTI4M0U5NUYyMTEyMkYwNjExMjVCRjI5MDY4MDMwODIwRDQ5RTA5OTY4NEUyOEQ2N0EyNjg0NDQ4RTA0QkVDNTFBMzREMjEyOEQ4QjA4NEMxMkJFMjQwMTdDNjREQjcyOURCMURDRTIzMjJBOTBBNUMwM0VGNTg0RkNDMERE,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,IA7fempwLXpLXXNhXvplJbY9Wf9WHuat1FQg9uJV3s8) [Smart Insights](yKXzhcOBRbWNjrSZgxWwZQ,1,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20_dXRtX2NhbXBhaWduPUUtbmV3c19fMDJfMTBfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMzI5NSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGNkY4MTJCODhBQUMxNUExOTQ0OUIyMEY3OTcxRTkwQzc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,LvjUyOsE0N2CGYdmeaoKDp5D0GblmapWBnaZrbJmpAo) Weekly E-news Hi {NAME}, Our co-founder Dr Dave Chaffey was recently speaking at the Technology for Marketing 2024 event where there was huge interest in using AI for marketing. In his talks, Dave recommended that a simple playbook is essential to get the most out of AI - and avoid mistakes - yet only around 20% of businesses have them. He'll show what your playbook should contain in his next Masterclass for Pro Members. This week's RACE SOP and premium member content updates Use the AI Governance Policy Template to structure your AI strategy and explore best practices with the AI for Marketing Learning Path. - [AI Governance Playbook](uOIDJzhKQ_uzKfJjAZBfGQ,2,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL2FpLWFuZC1nb3Zlcm5hbmNlLXBvbGljeS10ZW1wbGF0ZT91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,XMsVJwxy2JIYgSJy2w6G9XXApl7XUp9TPyOsjHA1YhU)- covering comms processes, training and tools - [AI for Marketing training course](4GSG2CcrTa-oNj7GDCBEaw,3,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctcGF0aHMvYWktZm9yLW1hcmtldGluZy1sZWFybmluZy1wYXRoLz91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,BdVQ_V_60lVHI8S16v22VnpPHjDfvWSWbELNNg6I5qc) - covers AI prompting best practices - AI Masterclass: How to become a smarter AI-assisted marketer (Pro members only: ask your account manager for details) What are SOPs? SOPs are repeatable instructions defining how to complete a marketing activity by following a series of steps in order to achieve a consistent approach and good results by applying best practices. Download our free Google Sheets template: [RACE Standard Operating Procedures (SOPs) for digital marketing](8yDy37UlR4yebiY1BL8uTw,4,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL3JhY2Utc3RhbmRhcmQtb3BlcmF0aW5nLXByb2NlZHVyZXMtZm9yLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,NbTZh9A89sUm2YWkSLEUSYtw-Ocaz7O1BO9KvIC7LKM) Need-to-know Marketing News - Branded SEO for 2025: Learn why branded SEO is crucial for your strategy and how educating search engines and users about your brand can boost organic traffic. [Read more](KhDboT3US26o94dgZjmxqg,5,aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vc2ltaWxhcndlYi1icmFuZGVkLXNlby1pbi0yMDI1LXNwYS81MjczNzgvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzAyXzEwXzI0JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1idWxrX2VtYWlsJnV0bV9pZD0xMTMyOTUmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThDMEZCMEYwNDgwQTU4MUZEOEJEMzREM0QzN0JGQzczRjZGODEyQjg4QUFDMTVBMTk0NDlCMjBGNzk3MUU5MEM3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,PhDeR9y8IMFjd2afsy0Q6IWNKz-ugJDwJx9dQ0C72GU). - Google Ads Data Hub: Explore how Google Ads Data Hub enables better analysis of ads’ effectiveness through data integration, helping marketers refine their strategies. [Learn more](Cbc8Jam1TzS8BNz4He8ebA,6,aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9nb29nbGUtYWRzLWRhdGEtaHViLTQ0Njk0OD91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,cMajQk9_rT9ZLKNwwyFjliOCKn1KAFlEKXtBk_zGCcI). - Content Marketing Amidst AI: Moz’s Whiteboard Friday offers strategies for navigating content marketing in the AI era, focusing on balancing human creativity with AI assistance. [Watch the video.](OkkSOtoQQK6rEK46W-0vGw,7,aHR0cHM6Ly9tb3ouY29tL2Jsb2cvbmF2aWdhdGluZy1jb250ZW50LW1hcmtldGluZy1hbWlkc3QtYWktd2hpdGVib2FyZC1mcmlkYXk_dXRtX2NhbXBhaWduPUUtbmV3c19fMDJfMTBfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMzI5NSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGNkY4MTJCODhBQUMxNUExOTQ0OUIyMEY3OTcxRTkwQzc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,u6d10rk-kBrPBpbyLIVp2a36JVNmy-DViM2hb1_OBsk) Resources [Marketing advice library](AW02fgxCRYidcbyiN8I38Q,8,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctYWR2aWNlLz91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,iVZ8E47uRoUav7frSNmNQEv3VlVKgBkw6CSAxqNmb84) [Benefits of membership](PdEjIl5ERNejdA2NYkYVYA,9,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9idXNpbmVzcy1tZW1iZXJzaGlwLWJlbmVmaXRzLz91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,wgUXjJP1_P0O0LR2Yeni8xx62N0fOkxYIDaVIZaN338) [Book a free demo](W5Msj-lcToK4jigrWDmPCQ,10,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vaW5zaWdodHMvcmFjZS1tYXJrZXRpbmctY29uc3VsdGF0aW9uLz91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,TvNahdRuF8oCMW0vSLVB-61wIObt46ZYdTH-k5xOLT8) Strategy [What is the RACE Framework?](SfkbfygQSj28cUUhVpbTGw,11,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvcmFjZS1hLXByYWN0aWNhbC1mcmFtZXdvcmstdG8taW1wcm92ZS15b3VyLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18wMl8xMF8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEzMjk1Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0Y2RjgxMkI4OEFBQzE1QTE5NDQ5QjIwRjc5NzFFOTBDNw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,SA9dYWh5x5TZh045abnm6XStl2LkQFS_VGA7kvAUJlA) [Why do you need a strategy?](NZZraDvPSkGO2ua1H9bTVw,12,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvZGlnaXRhbC1zdHJhdGVneS1kZXZlbG9wbWVudC8xMC1yZWFzb25zLWZvci1kaWdpdGFsLW1hcmtldGluZy1zdHJhdGVneS8_dXRtX2NhbXBhaWduPUUtbmV3c19fMDJfMTBfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMzI5NSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGNkY4MTJCODhBQUMxNUExOTQ0OUIyMEY3OTcxRTkwQzc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,7ZNe3ILDkOGqK4MED3G2Hl2D1o7OU400YkFsaRPiMPE) [Membership pricing](X7gCiz9jQi6H9iT3Odg1VQ,13,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9tZW1iZXJzaGlwLXByaWNpbmcvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzAyXzEwXzI0JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1idWxrX2VtYWlsJnV0bV9pZD0xMTMyOTUmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThDMEZCMEYwNDgwQTU4MUZEOEJEMzREM0QzN0JGQzczRjZGODEyQjg4QUFDMTVBMTk0NDlCMjBGNzk3MUU5MEM3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,_-TeRwxLtsAn8QnI3UPw0OE9MuP9oh9kygmpBhMCUr8) This email from Smart Insights is permission-based; you agreed to receive it through opting in at SmartInsights.com. 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