E-news: Is your SEO strategy lacking key insights?

Unlock better organic traffic with Smart Insights' tools and SEO resources E-news: Unlock better organic traffic with Smart Insights' tools and SEO resources [View in your browser](XBQ6d0qOS-u3sol19b1KAg,0,aHR0cHM6Ly9mcmVzaHdvcmtzLWV1LmVtYWlsL3ZpZXctaW4tYnJvd3Nlcj9mbV9kaWdlc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlBM0ExMkEyQjhFRDI0NDMwRjVCRENBODZENzA1NENEOTM1QUI0NkU5NUY4QUI4MzQ4QTMwOEU0MEQ1Q0YyRTZCQkIxNkFFMTU1M0E5MDY0NEM0NThGNzU1QUU4Qzk2MzBEMjYxQTE4MDZEOUY1QzVFNjA4RTVGRUM5MEY3NEJEM0Y5MTI4M0U5NUYyMTEyMkYwNjExMjVCRjI5MDY4MDMwODIwRDQ5RTA5OTY4NEUyOEQ2N0EyNjg0NDQ4RTA0QkVGRkQzOUZBMkZBRkFCNjMxQzdERjdBNkMzNTk0ODc2Q0U3M0ZCNEE0NzYzMDU2MzM3MEFFMjRBNzE5NURCNDc1,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,AfL7DQGw9FtXIy5Y1FzXlkM17Ud9qchopqAG3Ub_2RI) [Smart Insights](AR6UTBx0TVydaTnx9aWOgQ,1,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20_dXRtX2NhbXBhaWduPUUtbmV3c19fMjVfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTI3NzcmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThDMEZCMEYwNDgwQTU4MUZEOEJEMzREM0QzN0JGQzczRkI1QTNBQTRDRTUwREY2Rjk3MURDNzg3NzRDNkRFQjNF,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,1jeCQfED-430iLV0u8NRA33LEFmOvrdz1kktiSbaF6U) Weekly E-news Hi {NAME}, Understanding which search queries lead visitors to specific landing pages is key to improving your SEO, yet many businesses lack a structured approach to reporting and optimization. Smart Insights is here to help with our SERPs analyzer dashboard and updated resources on using Google Search Console effectively. Gain the insights you need to drive more organic traffic and enhance your SEO strategy. This week's RACE SOP and member content updates: Improving organic search using Google Search Console (GSC) Create a solid reporting and improvement process for your SEO strategy. Recommended resources: - [Smart Insights SERPs analyzer dashboard](hlCxIHyARReGnZXVV_naPQ,2,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL2dvb2dsZS1zZXJwcy1hbmFseXplci1kYXNoYm9hcmQtZm9yLXNlby1yZXBvcnRpbmcvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzI1XzA5XzI0JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEyNzc3Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0ZCNUEzQUE0Q0U1MERGNkY5NzFEQzc4Nzc0QzZERUIzRQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,XUZAbQx4t6W1oA_VGTMyplPNFZ2wp7q4bXYKorZPMNY) - [Using Google Search Console to review and improve SEO effectiveness](Sr1HmxnrRb2B7nd_QwSGhA,3,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy91c2luZy1nb29nbGUtc2VhcmNoLWNvbnNvbGUtdG8tcmV2aWV3LWtleXdvcmRz4oCLLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,4xkDAnXWlyV0Uvv31vB4lEJJn0bYAjK8lWPu4VL18Fs) - Sr1HmxnrRb2B7nd_QwSGhA,4,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy91c2luZy1nb29nbGUtc2VhcmNoLWNvbnNvbGUtdG8tcmV2aWV3LWtleXdvcmRz4oCLLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,1Nc2MotPGtDDs17g1KY8urhBtUlyYzRCBCwLdqohmz8[Smart Insights RACE digital marketing dashboard](O8CLHdc7Qg6MrKrmX0OfCg,5,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL3JhY2UtZGlnaXRhbC1tYXJrZXRpbmctZGFzaGJvYXJkLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,88zwyCzGkJ6BFLt7DKIsUoWivwOyRUDoQj7lTICvNu4) What are SOPs? SOPs are repeatable instructions defining how to complete a marketing activity by following a series of steps in order to achieve a consistent approach and good results by applying best practices. Download our free Google Sheets template: [RACE Standard Operating Procedures (SOPs) for digital marketing](mv9hoKA0SFSDlQnbIhKdvw,6,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL3JhY2Utc3RhbmRhcmQtb3BlcmF0aW5nLXByb2NlZHVyZXMtZm9yLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,k_PRroLP_iFkAjF-bSmKOaitDklbI8--m8ElQxhTAY0). Need-to-know Marketing News - Google AI Overview): Learn how Google’s AI-driven search features, like Search Generative Experience (SGE), are transforming the search landscape and how to leverage them for better SEO results. [Read more](eyHNy9pITTilxiY4pZwasw,7,aHR0cHM6Ly9haHJlZnMuY29tL2Jsb2cvZ29vZ2xlLWFpLW92ZXJ2aWV3cy8_dXRtX2NhbXBhaWduPUUtbmV3c19fMjVfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTI3NzcmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThDMEZCMEYwNDgwQTU4MUZEOEJEMzREM0QzN0JGQzczRkI1QTNBQTRDRTUwREY2Rjk3MURDNzg3NzRDNkRFQjNF,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,74lotKVnBUQhwv_ArzwUPL4AuTx6PiK8K8zw3TckpVs) - Tracking Google Algorithm Updates: Understand why it’s crucial to monitor algorithm changes and explore tools to track ranking fluctuations and SERP volatility. [Read more](t6OqiTypQ9yOyPpEfyACXA,8,aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vc2VvL3RyYWNrLWdvb2dsZS1hbGdvcml0aG0tdXBkYXRlcz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,katPpvLJV_C6I_2T7-xPXIb42hOipdk7reeh99m_Prg) - Google Wins EU Antitrust Appeal: Google successfully appeals the EU’s 2.42 billion euro antitrust fine related to promoting its own shopping services over competitors. [Read more](R6DGKSObSgaSxJM4elFE7Q,9,aHR0cHM6Ly9zZWFyY2hlbmdpbmVsYW5kLmNvbS9nb29nbGUtd2lucy1ldS1hbnRpdHJ1c3QtZmluZS1hcHBlYWwtNDQ2NzExP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzI1XzA5XzI0JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEyNzc3Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0ZCNUEzQUE0Q0U1MERGNkY5NzFEQzc4Nzc0QzZERUIzRQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,01jtw8bRcLLwB27hq3m7RpyqqVqhmrN5umArgRXh2Uk) Resources [Marketing advice library](LLavnW4cRP2ZYbvFrp1DZA,10,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctYWR2aWNlLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,fFhu08tAXR-0BzQLfnlpzflDxuPfhlhaxivj8qaISM0) [Benefits of membership](2BufcTStRLqz2deBb9f-Ng,11,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9idXNpbmVzcy1tZW1iZXJzaGlwLWJlbmVmaXRzLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,pXEsmRAlxYpLj-KzgMvJX7qZt37i_MUCUw2ruDkzbaM) [Book a free demo](0Ds9EK41TMWuIk9qFmQ6xA,12,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vaW5zaWdodHMvcmFjZS1tYXJrZXRpbmctY29uc3VsdGF0aW9uLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,LMrev-v4B-s-jNAADXzBUopQ36GEW7Bz2-u4x_qM5v0) Strategy [What is the RACE Framework?](60g39nmyRrqu7OrioCp1Ww,13,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvcmFjZS1hLXByYWN0aWNhbC1mcmFtZXdvcmstdG8taW1wcm92ZS15b3VyLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18yNV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMjc3NyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEMwRkIwRjA0ODBBNTgxRkQ4QkQzNEQzRDM3QkZDNzNGQjVBM0FBNENFNTBERjZGOTcxREM3ODc3NEM2REVCM0U,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,RHAvy7-XlIfw5vpupPwO1XPPDLjAep0stCq_i2TPPH0) [Why do you need a strategy?](LZsRTKHmRb-7mNqr72n7OQ,14,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvZGlnaXRhbC1zdHJhdGVneS1kZXZlbG9wbWVudC8xMC1yZWFzb25zLWZvci1kaWdpdGFsLW1hcmtldGluZy1zdHJhdGVneS8_dXRtX2NhbXBhaWduPUUtbmV3c19fMjVfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTI3NzcmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThDMEZCMEYwNDgwQTU4MUZEOEJEMzREM0QzN0JGQzczRkI1QTNBQTRDRTUwREY2Rjk3MURDNzg3NzRDNkRFQjNF,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,U-QV-Cf2hIJu1mZc-7GmEnckOvtb0qf72uh78HEUCAU) [Membership pricing](bfyGC7xKQmefqgOLpxYGNA,15,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9tZW1iZXJzaGlwLXByaWNpbmcvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzI1XzA5XzI0JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEyNzc3Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4QzBGQjBGMDQ4MEE1ODFGRDhCRDM0RDNEMzdCRkM3M0ZCNUEzQUE0Q0U1MERGNkY5NzFEQzc4Nzc0QzZERUIzRQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,I7ys7GGRGqp6BbufG9xUmO-iAlUzd086DtnAQewPoRo) This email from Smart Insights is permission-based; you agreed to receive it through opting in at SmartInsights.com. 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