E-news: Are your digital skills fit for the future?

Discover resources to elevate your skills and your team’s success. E-news: Discover resources to elevate your skills and your team’s success. [View in your browser](dUh27mhDQiWmP5O89nQyLA,0,aHR0cHM6Ly9mcmVzaHdvcmtzLWV1LmVtYWlsL3ZpZXctaW4tYnJvd3Nlcj9mbV9kaWdlc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlBM0ExMkEyQjhFRDI0NDMwRjVCRENBODZENzA1NENEOTM1QUI0NkU5NUY4QUI4MzQ4QTMwOEU0MEQ1Q0YyRTZCMjVGOTA5NjU2Nzg1Mzc2NTAyRDFDQzhCNzYxMjk3MkVDOTlGMENGOTIzMDlDNzU4RjI2QTQ2QjgxNEE4OERDMUY5MTI4M0U5NUYyMTEyMkYwNjExMjVCRjI5MDY4MDMwODIwRDQ5RTA5OTY4NEUyOEQ2N0EyNjg0NDQ4RTA0QkU3NjMxRTEwQzYwNERGQ0JCQkEyRDdBREFCN0VGQTg0REUyQ0IzOUVCQUFCMjczRDNDREQ3NDJDMkUzNEZCMzI1,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,5DEy1S6eLdWPvkHvxWmcyQEThyxAkuBa5YAwFQVeiqc) [Smart Insights](_v-k-gwfT_e_QUBeaWP3jg,1,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20_dXRtX2NhbXBhaWduPUUtbmV3c19fMThfMDlfMjRhJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTExOTAxJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU4QUE5MjYyQkFDODc0QkFCMkI0QkUzNTRCQTc5NjU3NA,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,WB73bpKUjag9lwiFELutYYuTHhpli6xWvtkB5CqpOOU) Weekly E-news Hi {NAME}, Are you looking to boost your marketing skills or develop your team's expertise? At Smart Insights, we've curated resources tailored to help you grow. From personalized learning modules that refine your marketing skills to tools designed for developing your team's capabilities, these resources are crafted to support your needs. This week's RACE SOP and member content updates: Digital Skills Development Digital marketing moves fast, so everyone working in marketing should have a proactive, planned approach to develop their skills to support their career. Recommended resources: - [Developing your marketing skills with Smart Insights](3TF6ck7-TeqJCBQ7gou1YA,2,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9kZXZlbG9waW5nLXlvdXItbWFya2V0aW5nLXNraWxscy13aXRoLXNtYXJ0LWluc2lnaHRzLz91dG1fY2FtcGFpZ249RS1uZXdzX18xOF8wOV8yNGEmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTE5MDEmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NThBQTkyNjJCQUM4NzRCQUIyQjRCRTM1NEJBNzk2NTc0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,qZX-puVO7JMGXzVno6jQCCxWk1yNlNT7-X2qkWnoH74) - [Developing your team members with Smart Insights](QGVL2XxaS-qEC7XHOnktJw,3,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9kZXZlbG9waW5nLXlvdXItdGVhbS1tZW1iZXJzLXdpdGgtc21hcnQtaW5zaWdodHMvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzE4XzA5XzI0YSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMTkwMSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1OEFBOTI2MkJBQzg3NEJBQjJCNEJFMzU0QkE3OTY1NzQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,wH5mCSUVBzZ6Axcr0ljAAQ2AGm0xNT8kJJBR3iS8LiY) - [Marketing Careers and Skills Development workbook](g34F6FoGR5arLOcXksF4kA,4,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL21hcmtldGluZy1jYXJlZXJzLWFuZC1za2lsbHMtZGV2ZWxvcG1lbnQtd29ya2Jvb2svP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzE4XzA5XzI0YSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMTkwMSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1OEFBOTI2MkJBQzg3NEJBQjJCNEJFMzU0QkE3OTY1NzQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,_QgETlP1XERzyiaiOu5PNPBFTc1Z7OaoU2WAAE0xJMk) (free download) What are SOPs? SOPs are repeatable instructions defining how to complete a marketing activity by following a series of steps in order to achieve a consistent approach and good results by applying best practices. Download our free Google Sheets template: [RACE Standard Operating Procedures (SOPs) for digital marketing](jq__QKC-Sfuu9iSjYfhfTw,5,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL3JhY2Utc3RhbmRhcmQtb3BlcmF0aW5nLXByb2NlZHVyZXMtZm9yLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18xOF8wOV8yNGEmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTE5MDEmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NThBQTkyNjJCQUM4NzRCQUIyQjRCRTM1NEJBNzk2NTc0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,fzAhv2cy578tWm8n72uxSBQr0K5fwdHTpB696MX2JxU). Free Webinar: A step-by-step guide to mastering the RACE framework Join our free webinar on Wednesday 25th September live or on demand to see how you can use RACE to improve your marketing strategy. [Join Free Webinar](Je6CKaj8T1WsPjCHty81UA,6,aHR0cHM6Ly93d3cuYnJpZ2h0dGFsay5jb20vd2ViY2FzdC84NTUxLzYyMzcxMD91dG1fc291cmNlPVNtYXJ0SW5zaWdodHNjb20mdXRtX21lZGl1bT1icmlnaHR0YWxrJnV0bV9jYW1wYWlnbj02MjM3MTAmdXRtX2lkPTExMTkwMSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1OEFBOTI2MkJBQzg3NEJBQjJCNEJFMzU0QkE3OTY1NzQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,CSgaW-s3G4qoq1cht6d6VGzVOixIO3h7r7kyNI5-XZU) Need-to-know Marketing News - Discover advanced strategies and common pitfalls in Performance Max for lead generation. [Read more](l7Wjldr4TqekEnq0ZVPAUQ,7,aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vcGVyZm9ybWFuY2UtbWF4LWxlYWQtZ2VuZXJhdGlvbi1hZHZhbmNlZC1zdHJhdGVnaWVzLWFuZC1waXRmYWxscy81MjU2MzIvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzE4XzA5XzI0YSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMTkwMSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1OEFBOTI2MkJBQzg3NEJBQjJCNEJFMzU0QkE3OTY1NzQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,h6Js9Mc4jUBUAmumNGipZDPiNckC_Sq6a9VZDqDoD3I). - How do you secure buy-in for customer stories and make them a powerful marketing tool? [Read more](hBFsw_a3QeK70pkI4Hrk7Q,8,aHR0cHM6Ly9tb3ouY29tL2Jsb2cvYnV5LWluLWZvci1jdXN0b21lci1zdG9yaWVzLXdoaXRlYm9hcmQtZnJpZGF5P3V0bV9jYW1wYWlnbj1FLW5ld3NfXzE4XzA5XzI0YSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMTkwMSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1OEFBOTI2MkJBQzg3NEJBQjJCNEJFMzU0QkE3OTY1NzQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,rG7XILTJCrYIzE_LrOJyjhAXLumC4iwDyVBnzrp369o). - Explore Google’s new data encryption measures for ad targeting and what it means for marketers. [Read more](l_aLtljIR5yxqbhvdbpnXw,9,aHR0cHM6Ly93d3cuc29jaWFsbWVkaWF0b2RheS5jb20vbmV3cy9nb29nbGUtaW1wbGVtZW50cy1kYXRhLWVuY3J5cHRpb24tYWQtdGFyZ2V0aW5nLzcyNjkzMS8_dXRtX2NhbXBhaWduPUUtbmV3c19fMThfMDlfMjRhJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTExOTAxJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU4QUE5MjYyQkFDODc0QkFCMkI0QkUzNTRCQTc5NjU3NA,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,m8MIWrWkMgKpuHPqlMwReg-uoHA2TTS3I4rsuEGLYpE). Resources [Marketing advice library](XoMqMPHlTpqCuqjprzZTOw,10,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctYWR2aWNlLz91dG1fY2FtcGFpZ249RS1uZXdzX18xOF8wOV8yNGEmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTE5MDEmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NThBQTkyNjJCQUM4NzRCQUIyQjRCRTM1NEJBNzk2NTc0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,MEqrauOKPy4wpAbPuFnwP1_dHuirnqGlwYdjB5ASbcg) [Benefits of membership](wUd6NpsHTTCT55X9N940GA,11,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9idXNpbmVzcy1tZW1iZXJzaGlwLWJlbmVmaXRzLz91dG1fY2FtcGFpZ249RS1uZXdzX18xOF8wOV8yNGEmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTE5MDEmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NThBQTkyNjJCQUM4NzRCQUIyQjRCRTM1NEJBNzk2NTc0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,VMfAR2_pN2pliNmNGD8xZPs9pyFJPYAyYAjvSXOew-0) [Book a free demo](7e4E3KdOS8q-svMZuQrrdg,12,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vaW5zaWdodHMvcmFjZS1tYXJrZXRpbmctY29uc3VsdGF0aW9uLz91dG1fY2FtcGFpZ249RS1uZXdzX18xOF8wOV8yNGEmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTE5MDEmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NThBQTkyNjJCQUM4NzRCQUIyQjRCRTM1NEJBNzk2NTc0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,s59H1_M1bkRMjE5BIEIlO81JuwF1cU8NmaqcvOr_wIk) Strategy [What is the RACE Framework?](bY5qZEuAQ6-4pUeVAmnrcg,13,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvcmFjZS1hLXByYWN0aWNhbC1mcmFtZXdvcmstdG8taW1wcm92ZS15b3VyLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18xOF8wOV8yNGEmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTE5MDEmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NThBQTkyNjJCQUM4NzRCQUIyQjRCRTM1NEJBNzk2NTc0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,X-S73IQIc-WANpGf5Zpne_o0wHuc3tLlM2b9VOWlmIQ) [Why do you need a strategy?](6tIlKW6xQ-aj7iEXP0yvUg,14,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvZGlnaXRhbC1zdHJhdGVneS1kZXZlbG9wbWVudC8xMC1yZWFzb25zLWZvci1kaWdpdGFsLW1hcmtldGluZy1zdHJhdGVneS8_dXRtX2NhbXBhaWduPUUtbmV3c19fMThfMDlfMjRhJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTExOTAxJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU4QUE5MjYyQkFDODc0QkFCMkI0QkUzNTRCQTc5NjU3NA,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,fZEptgH14B44-qKeOZLvmzfnc0y0mZotwDdmHb9Cv6Y) [Membership pricing](9wk5ObfMTGa-6xo85nEE0g,15,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9tZW1iZXJzaGlwLXByaWNpbmcvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzE4XzA5XzI0YSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMTkwMSZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1OEFBOTI2MkJBQzg3NEJBQjJCNEJFMzU0QkE3OTY1NzQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,zKygy4kU2voUbyl_t1K8h8DXsyUCda9E29bvvwF0gSA) This email from Smart Insights is permission-based; you agreed to receive it through opting in at SmartInsights.com. Smart Insights (Marketing Intelligence) Limited [Manage Preferences](7Amu05PeTzKwXeNNpMq6jg,16,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,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,Gyj2FfXYsqsfrUQG-rQ8rIwSnEJoY1gB6zxEFM9YVSw) Smart Insights, 1 Aire Street, Leeds, United Kingdom