E-news: Unlock Strategic Insights with TOWS Analysis

Discover how to turn strengths into opportunities and weaknesses into action. E-news: Discover how to turn strengths into opportunities and weaknesses into action. [View in your browser](OsDgVOpoQFCNX1az06hy4w,0,aHR0cHM6Ly9mcmVzaHdvcmtzLWV1LmVtYWlsL3ZpZXctaW4tYnJvd3Nlcj9mbV9kaWdlc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlBM0ExMkEyQjhFRDI0NDMwRjVCRENBODZENzA1NENEOTM1QUI0NkU5NUY4QUI4MzQ4QTMwOEU0MEQ1Q0YyRTZCOUQ1RDRCNEI5RjIwQ0QwMjI5NDg0MDdFNzAzQTNGQzI1N0FDOUE5NEY2REMwRjQzNUIxOEFEQzkyMjExQzk2QkY5MTI4M0U5NUYyMTEyMkYwNjExMjVCRjI5MDY4MDMwODIwRDQ5RTA5OTY4NEUyOEQ2N0EyNjg0NDQ4RTA0QkUyMDBBOEM5M0MxNkE4MjQ5RUQ2RDJCOTU3NDYyMDFGRjM3NzY3MTlFMUFBQ0JBQkZDNUZGRDk2RDY4NDQyMzJB,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,ah571pViOuZRW83QfPYNPiJUHsb7hsS321GOHTmFZ8Y) [Smart Insights](_2peUa-5Rt6QXckdReq0DA,1,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20_dXRtX2NhbXBhaWduPUUtbmV3c19fMTFfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMDc0MyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1NDU2QzdGMjREMUJGNEM4OTU4MUI5Q0UwQzlEOTg3Qjk,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,ixLeQRI__zoE-uiWRZ_-pTOtYbUnZ65MGk2IWAbhcjQ) Weekly E-news Hi {NAME}, Are you ready to elevate your strategic planning? Understanding your business's strengths, weaknesses, opportunities, and threats is just the beginning. With SWOT and TOWS analysis, you can go beyond simple identification and start leveraging your internal and external factors to make informed decisions. Dive in with us as we explore how to turn your strategic insights into actionable steps that drive results. This week's RACE SOP and member content updates: Creating a Digital Channel SWOT (TOWS) Everyone knows SWOT, but do you know TOWS? It's far more useful since it's forward-looking, as [this post and visual from my book explains](xAYTvMXFQ9u2MHG3ttwpmw,2,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWFya2V0cGxhY2UtYW5hbHlzaXMvc3dvdC1hbmFseXNpcy9zd290LWFuYWx5c2lzLz91dG1fY2FtcGFpZ249RS1uZXdzX18xMV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEwNzQz,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,hiDtQ8gyTbB5Gk_Wr4iFTUPYY-Kak6HzJUxDh3fy1Hc). Recommended resources: - Learn how in the [Create a digital SWOT using RACE modu](ABd5sCHwSf6MMRDH1O_gxA,3,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9jcmVhdGUtYS1kaWdpdGFsLXN3b3QtdXNpbmctcmFjZeKAiy8_dXRtX2NhbXBhaWduPUUtbmV3c19fMTFfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMDc0Mw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,tnvnYTFTRmjLgmvB9r3X2khOi6Z7yM7chiq6-Zxvowg)le and download one of our industry sector examples of a digital plan. - Then use the [Marketing SWOT analysis and strategy prioritization workbook template](OnzoafRfRzyn-KZQDBeZcg,4,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL21hcmtldGluZy1zd290LWFuYWx5c2lzLWFuZC1zdHJhdGVneS1wcmlvcml0aXphdGlvbi13b3JrYm9vay10ZW1wbGF0ZS8_dXRtX2NhbXBhaWduPUUtbmV3c19fMTFfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMDc0Mw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,0ut_OAYdZQAYKde5hirWA84DV9-22wX-sVt08oyU74s) to create a TOWS. What are SOPs? SOPs are repeatable instructions defining how to complete a marketing activity by following a series of steps in order to achieve a consistent approach and good results by applying best practices. Download our free Google Sheets template: [RACE Standard Operating Procedures (SOPs) for digital marketing](fFwXW7r1SA2I4Zb5AuLlQA,5,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL3JhY2Utc3RhbmRhcmQtb3BlcmF0aW5nLXByb2NlZHVyZXMtZm9yLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18xMV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEwNzQzJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU0NTZDN0YyNEQxQkY0Qzg5NTgxQjlDRTBDOUQ5ODdCOQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,GBmk5-qdHYrFUmsvgRk3m7ueGwHanXvAjdgOPfVm45s). Resources [Marketing advice library](yNvvUeA2RQKTZ_mTNENrfg,6,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctYWR2aWNlLz91dG1fY2FtcGFpZ249RS1uZXdzX18xMV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEwNzQzJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU0NTZDN0YyNEQxQkY0Qzg5NTgxQjlDRTBDOUQ5ODdCOQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,3_0Ljcy3Os9wyO7v48AmIr3uhEpR0RY2sMe3YU2H7NQ) [Benefits of membership](EUqvWmI5QWiahO2c-m9m7Q,7,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9idXNpbmVzcy1tZW1iZXJzaGlwLWJlbmVmaXRzLz91dG1fY2FtcGFpZ249RS1uZXdzX18xMV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEwNzQzJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU0NTZDN0YyNEQxQkY0Qzg5NTgxQjlDRTBDOUQ5ODdCOQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,j2TAQZRzlhlyHcpFz1zW71O0Ak4hnu46NsF4qnwyKkc) [Book a free demo](zElSdHzgQ6iuT5VQ_FzDSA,8,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vaW5zaWdodHMvcmFjZS1tYXJrZXRpbmctY29uc3VsdGF0aW9uLz91dG1fY2FtcGFpZ249RS1uZXdzX18xMV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEwNzQzJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU0NTZDN0YyNEQxQkY0Qzg5NTgxQjlDRTBDOUQ5ODdCOQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,wfV5CeqUE7apmh4F1EmcPxmVY4vJOsmET-PFm61Csn4) Strategy [What is the RACE Framework?](nkm9AuDtRCqMjcZdQO6t3Q,9,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvcmFjZS1hLXByYWN0aWNhbC1mcmFtZXdvcmstdG8taW1wcm92ZS15b3VyLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249RS1uZXdzX18xMV8wOV8yNCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9YnVsa19lbWFpbCZ1dG1faWQ9MTEwNzQzJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4Qjk1QTRDODQ4M0YxNTY4RkQ1Q0IwNEVGMzVBRTNCNzU0NTZDN0YyNEQxQkY0Qzg5NTgxQjlDRTBDOUQ5ODdCOQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,huRxuxXTl8wS85FeJpPvlCr_vwL6RHA41E-oOPVyMb0) [Why do you need a strategy?](NlBvlfy6Tl6iAX58xXiLkw,10,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvZGlnaXRhbC1zdHJhdGVneS1kZXZlbG9wbWVudC8xMC1yZWFzb25zLWZvci1kaWdpdGFsLW1hcmtldGluZy1zdHJhdGVneS8_dXRtX2NhbXBhaWduPUUtbmV3c19fMTFfMDlfMjQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWJ1bGtfZW1haWwmdXRtX2lkPTExMDc0MyZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEI5NUE0Qzg0ODNGMTU2OEZENUNCMDRFRjM1QUUzQjc1NDU2QzdGMjREMUJGNEM4OTU4MUI5Q0UwQzlEOTg3Qjk,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,EJQALr7Qyxo-zH56x0JZdg4CHB5kyYoTTaUCV3SmLsA) [Membership pricing](m9xw5QJhSzCrX5sQqsbJJg,11,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9tZW1iZXJzaGlwLXByaWNpbmcvP3V0bV9jYW1wYWlnbj1FLW5ld3NfXzExXzA5XzI0JnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1idWxrX2VtYWlsJnV0bV9pZD0xMTA3NDMmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThCOTVBNEM4NDgzRjE1NjhGRDVDQjA0RUYzNUFFM0I3NTQ1NkM3RjI0RDFCRjRDODk1ODFCOUNFMEM5RDk4N0I5,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,f_ZdlkYbkVhJG76LbBLwFE79ZzUV0q-YcvUaTXnr2mw) This email from Smart Insights is permission-based; you agreed to receive it through opting in at SmartInsights.com. 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