E-news: Do you use SOPs?

We believe Standard Operating Procedures (SOPs) are a great fit with the complexities of digital marketing E-news: Do you use SOPs? [View in your browser](g4xsnFoSSg2KKMl8Uw4x8A,0,aHR0cHM6Ly9mcmVzaHdvcmtzLWV1LmVtYWlsL3ZpZXctaW4tYnJvd3Nlcj9mbV9kaWdlc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlBM0ExMkEyQjhFRDI0NDMwRjVCRENBODZENzA1NENEOTM1QUI0NkU5NUY4QUI4MzQ4QTMwOEU0MEQ1Q0YyRTZCQzY0QkYyMTNDMEZENzAyRTcxN0VEMjMxOTE0MEFEOEE0OUUwMEM0MEE2MTU4NkFERTE2NjYxOURGQkE5QkZDMEY5MTI4M0U5NUYyMTEyMkYwNjExMjVCRjI5MDY4MDMwODIwRDQ5RTA5OTY4NEUyOEQ2N0EyNjg0NDQ4RTA0QkVFRDEyOThBRjBBNzFBM0E5M0JDNjg5OTJEQURDN0EwRjA0NzMyQTc5NDBFRkRGN0QzMzVGMDg2RUZGM0UyMjI0,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,7rzjsQOrBcJKFktMYdYMq4eR9Vql7fXDIivII1qOrzw) [Smart Insights](Vzg-9xnATrWPXztW0CJNNQ,1,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwNTI4Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4RjhEREU0QzUwNDI5MUM1RjVCNDY2NjY1QUIyQkU0NjA2RTA0ODgzRTBCNzZGNENFM0YwOTVBNDZBQTFCM0I1Nw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,rWgSmfZRr-tN9rW0fbpboZIldfpoZGY8GXU4V4ojt5M) Weekly E-news Hi {NAME}, We believe Standard Operating Procedures (SOPs) are a great fit with the complexities of digital marketing since, [as my post explains](_NlPZTriRK-rAE2irnAOag,2,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvaG93LXRvLXVzZS1zdGFuZGFyZC1vcGVyYXRpbmctcHJvY2VkdXJlcy1zb3BzLWZvci1tYXJrZXRpbmcvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDUyOCZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEY4RERFNEM1MDQyOTFDNUY1QjQ2NjY2NUFCMkJFNDYwNkUwNDg4M0UwQjc2RjRDRTNGMDk1QTQ2QUExQjNCNTc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,8iMvwwBBSOuTEzZJ3pCGlv7TFwL-BjOalwpxC5aDNc8), they can help cement best practices in teams of any size. We recently asked on LinkedIn, “[Does your business use SOPs for marketing activities](iM-lOq37S6mfxo2CNvpcXA,3,aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2ZlZWQvdXBkYXRlL3VybjpsaTphY3Rpdml0eTo3MjMxNjE3NTc5MDE3MDE1Mjk3P3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDUyOCZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEY4RERFNEM1MDQyOTFDNUY1QjQ2NjY2NUFCMkJFNDYwNkUwNDg4M0UwQjc2RjRDRTNGMDk1QTQ2QUExQjNCNTc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,jyb2u5Okrav0X4r6bBct8Excjfl0OYrpEr5nDhJxc9o)?”. You can see that fewer than 10% use them routinely, but around half use them occasionally, with many unsure what they are or how to use them. So, to help here, in our future newsletters, we’ll regularly feature recommended SOPs, starting this week with Content Marketing. This week's RACE SOP and premium member content updates: Define Content Marketing Strategy Today, all businesses rely on content marketing, but research from the [Content Marketing Institute](NzhSXzuuSCKkVSuH3rYSRg,4,aHR0cHM6Ly9jb250ZW50bWFya2V0aW5naW5zdGl0dXRlLmNvbS9hcnRpY2xlcy9iMmItY29udGVudC1tYXJrZXRpbmctdHJlbmRzLXJlc2VhcmNoLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,SNQ6_p9bhPNO_ue3BQXuc1libXuxe-TYYNQbPqd-H_Q) shows that just 6% have an in-depth content marketing strategy. To support our members in improving their content marketing, we recommend these recently updated resources: - [Content marketing playbook](Xni6rg4jTmmknQ-yXqgALA,5,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL21hbmFnaW5nLWNvbnRlbnQtbWFya2V0aW5nLWNoZWNrbGlzdC8_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwNTI4Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4RjhEREU0QzUwNDI5MUM1RjVCNDY2NjY1QUIyQkU0NjA2RTA0ODgzRTBCNzZGNENFM0YwOTVBNDZBQTFCM0I1Nw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,TjqhR7YOU6BB5eByfQsyIC3Lu8mGXf6whdzPCWzNwmk) - [Content ideation template](vLXEZz7lSPCcg8a3ummYGA,6,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL2NvbnRlbnQtaWRlYXRpb24tdGVtcGxhdGUvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDUyOCZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEY4RERFNEM1MDQyOTFDNUY1QjQ2NjY2NUFCMkJFNDYwNkUwNDg4M0UwQjc2RjRDRTNGMDk1QTQ2QUExQjNCNTc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,VDmga3LIqjYcJAsP-Qw92qlYcM_QVT5DG7oYxNoN2uM) - [Evaluating Content Marketing ROI module](GHbL-3UCSM6A1NMoBmHKUw,7,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9ldmFsdWF0ZS1jb250ZW50LW1hcmtldGluZy1yb2k_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwNTI4Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4RjhEREU0QzUwNDI5MUM1RjVCNDY2NjY1QUIyQkU0NjA2RTA0ODgzRTBCNzZGNENFM0YwOTVBNDZBQTFCM0I1Nw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,KEal-y7pOzAtnoYXXJkRlfUvEKhMSo5tDfnW6gazwhI) What are SOPs? SOPs are repeatable instructions defining how to complete a marketing activity by following a series of steps in order to achieve a consistent approach and good results by applying best practices. Download our free Google Sheets template: [RACE Standard Operating Procedures (SOPs) for digital marketing](wNNXOLq5QOKkIqLAzLGiUg,8,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL3JhY2Utc3RhbmRhcmQtb3BlcmF0aW5nLXByb2NlZHVyZXMtZm9yLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,n_erwolecXkVwV6apglr-ww1p8AReN6cM9_Cdpk90Vo). Need-to-know Marketing News - AI-Assisted Search Revolution: AI-assisted search tools are changing how marketers create and optimize content, driving more personalized user experiences. [Read more](zX5dp9ylSkaIREf5BYPvmw,9,aHR0cHM6Ly9jb250ZW50bWFya2V0aW5naW5zdGl0dXRlLmNvbS9hcnRpY2xlcy9haS1hc3Npc3RlZC1zZWFyY2gvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDUyOCZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEY4RERFNEM1MDQyOTFDNUY1QjQ2NjY2NUFCMkJFNDYwNkUwNDg4M0UwQjc2RjRDRTNGMDk1QTQ2QUExQjNCNTc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,2pXBMhAH2bH3V4VQV4lAUSaX189aNvmV4BME_Axa5vQ) - CMOs Criticized for Overusing AI Content in SEO: Industry experts warn CMOs about over-relying on AI-generated content for SEO, stressing the need for genuine, value-driven content. [Read more](jQZLZoUWRRakNlFYNzio3Q,10,aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vY21vcy1jYWxsZWQtb3V0LWZvci1yZWxpYW5jZS1vbi1haS1jb250ZW50LWZvci1zZW8vNTI1NzQ2Lz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,RmF8ckeMu9s5YM9wyKVyizHQfnqzhm0rn7al4liR3Qg) - Claude’s Artifacts Feature Sets New Standard in Generative AI: Claude’s Artifacts, a unique tool in generative AI, offers an innovative approach to organizing and utilizing AI-generated content. [Read more](R5V5dxC6TZ2D5Q-RC2DevQ,11,aHR0cHM6Ly93d3cuemRuZXQuY29tL2FydGljbGUvd2h5LWNsYXVkZXMtYXJ0aWZhY3RzLWlzLXRoZS1jb29sZXN0LWZlYXR1cmUtaXZlLXNlZW4taW4tZ2VuZXJhdGl2ZS1haS1zby1mYXIvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDUyOCZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEY4RERFNEM1MDQyOTFDNUY1QjQ2NjY2NUFCMkJFNDYwNkUwNDg4M0UwQjc2RjRDRTNGMDk1QTQ2QUExQjNCNTc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,gvUHp4g6OEdJ0K7igx149d5cIB8MLEV6bLkolHjLUXg) Resources [Marketing advice library](n4OX2bWuSLC6xOQg2q-EUQ,12,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctYWR2aWNlLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,cZI4Li1XYabVva2CFnlEa4s22SegUlEqkdcAA0gi_Mc) [Benefits of membership](uG8ofwOKTsWYeGFUsND9Ig,13,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9idXNpbmVzcy1tZW1iZXJzaGlwLWJlbmVmaXRzLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,tq7D-HqhNqbhZTSWwkouO0b_olv3Acn1ZM3gNcjFlWQ) [Book a free demo](PVdCzcyETdKLPIeEMBvrdA,14,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vaW5zaWdodHMvcmFjZS1tYXJrZXRpbmctY29uc3VsdGF0aW9uLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,FXrTAgSxIPaBeS7CTAbo3bIvzKdMrdbp15HFjAF9rE8) Strategy [What is the RACE Framework?](3pnTfBiXQWW48wdsz3HeGw,15,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvcmFjZS1hLXByYWN0aWNhbC1mcmFtZXdvcmstdG8taW1wcm92ZS15b3VyLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTA1MjgmX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGOERERTRDNTA0MjkxQzVGNUI0NjY2NjVBQjJCRTQ2MDZFMDQ4ODNFMEI3NkY0Q0UzRjA5NUE0NkFBMUIzQjU3,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,II54jXBUCJ0a1jMMaFJUuPbaFafbLmgnh8L8kupvvR8) [Why do you need a strategy?](yiAThJ_oSaifvhQlBAc5cw,16,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvZGlnaXRhbC1zdHJhdGVneS1kZXZlbG9wbWVudC8xMC1yZWFzb25zLWZvci1kaWdpdGFsLW1hcmtldGluZy1zdHJhdGVneS8_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwNTI4Jl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4RjhEREU0QzUwNDI5MUM1RjVCNDY2NjY1QUIyQkU0NjA2RTA0ODgzRTBCNzZGNENFM0YwOTVBNDZBQTFCM0I1Nw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,57DWHVUoQIwRFj_Sjn_9uQDzlh3bBS7QrcOnnU9i9WM) [Membership pricing](xNZZO1lRSZSNRMKYBiHkYA,17,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9tZW1iZXJzaGlwLXByaWNpbmcvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDUyOCZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEY4RERFNEM1MDQyOTFDNUY1QjQ2NjY2NUFCMkJFNDYwNkUwNDg4M0UwQjc2RjRDRTNGMDk1QTQ2QUExQjNCNTc,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,6Eaoh9skevILOqfNmqM-geH_s__6Wukhtm3NloAIvGw) This email from Smart Insights is permission-based; you agreed to receive it through opting in at SmartInsights.com. 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