E-news: Must-know Digital Marketing, Social Media, and CX Innovations

Are you aware that a key benefit of Smart Insights membership is access to a constantly updated collection of resources E-news: Must-know Digital Marketing, Social Media, and CX Innovations [View in your browser](6-RGsXlsTgWuYzHK31YA6w,0,aHR0cHM6Ly9mcmVzaHdvcmtzLWV1LmVtYWlsL3ZpZXctaW4tYnJvd3Nlcj9mbV9kaWdlc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlBM0ExMkEyQjhFRDI0NDMwRjVCRENBODZENzA1NENEOTM1QUI0NkU5NUY4QUI4MzQ4QTMwOEU0MEQ1Q0YyRTZCRTlFMzJBODlCNDFDNzhGMkU4N0Q0RjEyQURBOEUzOEE3NDVENUJBM0E2OUNDMkY0NTk0MTBDRDQzQTM2ODQyMUY5MTI4M0U5NUYyMTEyMkYwNjExMjVCRjI5MDY4MDMwODIwRDQ5RTA5OTY4NEUyOEQ2N0EyNjg0NDQ4RTA0QkU0ODM5NzlEN0I2OUEzRkVGOERGMzM1OUM3OTc1ODI4NENGQUUwODQ3OTJCRkM5REY1Q0FEN0JFMkEwMjYzN0Uw,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,FO2gOTO4MfbbNoFUx2ZxK5gT8uKsrB4md26TFJX93gI) [Smart Insights](gKEjLmMZQtO9TqcEPQW43g,1,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwMTMyJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4RjJCNkNCQzYxRUIzOUNFMzhCNDNENEM1RDFBNjhDMjc4MkNERkE0QjVFQjZGQkVDRUJDOUE2MUNGMzY4NkU4MQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,vq8icyNtMfKyslh3l8_ybzjkjWGkboX-UQbZyN2RoXI) Weekly E-news Hi {NAME}, Are you aware that a key benefit of Smart Insights membership is access to a constantly updated collection of resources designed to keep you informed about the latest marketing changes? According to the [LinkedIn Workplace survey for 2024](3vM1q4ZbRLSbe5Ra76ScZg,2,aHR0cHM6Ly9sZWFybmluZy5saW5rZWRpbi5jb20vcmVzb3VyY2VzL3dvcmtwbGFjZS1sZWFybmluZy1yZXBvcnQ_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwMTMy,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,bZzJYm9KunCi8KB1xxRw9cbLdlhq8qxuwPSBj9Win0o), Staying up-to-date in my field is #2 in the top reasons to spend more time learning in 2024. Below are some of our most recent updates, all aimed at helping you stay ahead of your competition. Featured Member Content - Essential Digital Marketing Developments Briefing: Stay updated with our compilation of the must-know trends and changes in digital marketing to keep your strategies effective and competitive. [Read more](2amOKNupRBymz1x9ikE9bQ,3,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL2Vzc2VudGlhbC1kaWdpdGFsLW1hcmtldGluZy1kZXZlbG9wbWVudHMtYnJpZWZpbmcvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMiZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEYyQjZDQkM2MUVCMzlDRTM4QjQzRDRDNUQxQTY4QzI3ODJDREZBNEI1RUI2RkJFQ0VCQzlBNjFDRjM2ODZFODE,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,NsZzaKuWds8UcIh9I7lVf2sORmUJocloGU3G7dzlLR0) - Learn the Latest Social Media Developments: Learn about the newest updates and trends across social media platforms to optimize your social media marketing efforts. [Explore now](NuCZxjqBQ5mbX2Nt8TorFg,4,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9sZWFybi10aGUtbGF0ZXN0LXNvY2lhbC1tZWRpYS1kZXZlbG9wbWVudHMvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMiZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEYyQjZDQkM2MUVCMzlDRTM4QjQzRDRDNUQxQTY4QzI3ODJDREZBNEI1RUI2RkJFQ0VCQzlBNjFDRjM2ODZFODE,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,4wsSBTfwkYMtmNlFvrT3YEjzkSk8TbkGUtbdeWBlVPo) - Learn the Latest Digital Experience Developments: Discover the cutting-edge developments in digital experience to enhance customer engagement and satisfaction. [Discover more](qfsdAmgNSC6bV-PgknAwog,5,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9sZWFybi10aGUtbGF0ZXN0LWRpZ2l0YWwtZXhwZXJpZW5jZS1kZXZlbG9wbWVudHMvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMiZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEYyQjZDQkM2MUVCMzlDRTM4QjQzRDRDNUQxQTY4QzI3ODJDREZBNEI1RUI2RkJFQ0VCQzlBNjFDRjM2ODZFODE,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,giMkEo94g1qreQpy2umBNjy1DrSe2mtqY1HjL2zfkBs) Need-to-know Marketing News - Google to Replace Classic Merchant Center: Google plans to phase out the classic Merchant Center by September, urging businesses to transition to the new platform. [Learn more](L-7jbjmGQ1mvndTeGMhcIw,6,aHR0cHM6Ly93d3cuc2VhcmNoZW5naW5lam91cm5hbC5jb20vZ29vZ2xlLXRvLXJlcGxhY2UtY2xhc3NpYy1tZXJjaGFudC1jZW50ZXItYnktc2VwdGVtYmVyLzUyNTQwNC8_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwMTMy,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,hL_oMPs8BuOwh4Ht6GILsFBfkC36cp8-6Wdtk9M30OM) - Keyword Research Methods: Moz shares advanced techniques for effective keyword research to boost your SEO strategy. [Explore the methods](bqnorBLNRICcvDBt49tlDQ,7,aHR0cHM6Ly9tb3ouY29tL2Jsb2cva2V5d29yZC1yZXNlYXJjaC1tZXRob2RzLXdoaXRlYm9hcmQtZnJpZGF5P3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMg,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,sMKZYAhc7xTrYpu5Kt35pnWJR2ETM2exK9HBS9RZZWQ) - LinkedIn Launches Feed Video Carousels: LinkedIn introduces video carousels in the feed, offering new ways for businesses to engage with their audience. [Check it out](Qi1e0AX9SaiPZdIZ7mnKRw,8,aHR0cHM6Ly93d3cuc29jaWFsbWVkaWF0b2RheS5jb20vbmV3cy9saW5rZWRpbi1sYXVuY2hlcy1mZWVkLXZpZGVvLWNhcm91c2Vscy83MjUwNjkvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMg,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,q18Q9TSFKPGaUX5hDK93ZFAVvFUWVdCQcOB7YQ4NUt0) RACE technique: Digital competitor benchmarking Competitor benchmarking is often neglected, but it is a key technique to succeed in always-on marketing. Learn the approach using our[Competitor benchmarking with RACE](KpkgQWhIT8C9aLazCGzwnw,9,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbGVhcm5pbmctbW9kdWxlcy9jb21wZXRpdG9yLWJlbmNobWFya2luZy13aXRoLXJhY2XigIsvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMiZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEYyQjZDQkM2MUVCMzlDRTM4QjQzRDRDNUQxQTY4QzI3ODJDREZBNEI1RUI2RkJFQ0VCQzlBNjFDRjM2ODZFODE,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,_crwOfiK3VWx-zvVOzRpFipJAro4O1QRm_SLVFU-RLs) learning path module, which explains how to use our[Competitor benchmarking template](nDZTE4PETtq3v9nr1WNGgQ,10,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZ3VpZGVzL2NvbXBldGl0b3ItYmVuY2htYXJraW5nLWd1aWRlLXRlbXBsYXRlLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTAxMzImX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGMkI2Q0JDNjFFQjM5Q0UzOEI0M0Q0QzVEMUE2OEMyNzgyQ0RGQTRCNUVCNkZCRUNFQkM5QTYxQ0YzNjg2RTgx,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,-KBOVPWBF2gnLAfKGqZjdXvLKR7_j1ddJ7t73XqUa1g). Have a great week, Resources [Marketing advice library](Qn-FEM18QSOPivMuV4Xkcw,11,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctYWR2aWNlLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTAxMzImX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGMkI2Q0JDNjFFQjM5Q0UzOEI0M0Q0QzVEMUE2OEMyNzgyQ0RGQTRCNUVCNkZCRUNFQkM5QTYxQ0YzNjg2RTgx,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,53TcVa8oNVLjyerYYFC1l0ibjuGOgRqDizWxDM-8UV0) [Benefits of membership](YfSFRMgJTsO2yi-j__A38A,12,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9idXNpbmVzcy1tZW1iZXJzaGlwLWJlbmVmaXRzLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTAxMzImX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGMkI2Q0JDNjFFQjM5Q0UzOEI0M0Q0QzVEMUE2OEMyNzgyQ0RGQTRCNUVCNkZCRUNFQkM5QTYxQ0YzNjg2RTgx,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,hkG5BrvGiNlkLycp5_tDw2qaEro3Y13AhGH82OGohjI) [Book a free demo](pdLLu8_HRdmMNyp0qiWVHg,13,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vaW5zaWdodHMvcmFjZS1tYXJrZXRpbmctY29uc3VsdGF0aW9uLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTAxMzImX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGMkI2Q0JDNjFFQjM5Q0UzOEI0M0Q0QzVEMUE2OEMyNzgyQ0RGQTRCNUVCNkZCRUNFQkM5QTYxQ0YzNjg2RTgx,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,9hR9jda4IProkVOt8FhYzZuICn_kIdcrc6pZy8Tdu-k) Strategy [What is the RACE Framework?](K8zfQZp_T1Wi4lFI9Lt_hQ,14,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvcmFjZS1hLXByYWN0aWNhbC1mcmFtZXdvcmstdG8taW1wcm92ZS15b3VyLWRpZ2l0YWwtbWFya2V0aW5nLz91dG1fY2FtcGFpZ249Y2FtcGFpZ24mdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPWVuZXdzJnV0bV9pZD0xMTAxMzImX2ZtX3N0PTIxQzA2MDg4ODRFMTQyNTkxRUU1OEJGMDU5Q0Q5OEE5Q0YyNjc2RDZFNDU2M0YzRkFEQTY4RDgxRDNBQzcxQThGMkI2Q0JDNjFFQjM5Q0UzOEI0M0Q0QzVEMUE2OEMyNzgyQ0RGQTRCNUVCNkZCRUNFQkM5QTYxQ0YzNjg2RTgx,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,jrHIcabxgIDHTgmLnQUHneSlneAWN0E5Y2Thg8XRWGo) [Why do you need a strategy?](8LsOSVhjSgGdouVnDmMKBQ,15,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vZGlnaXRhbC1tYXJrZXRpbmctc3RyYXRlZ3kvZGlnaXRhbC1zdHJhdGVneS1kZXZlbG9wbWVudC8xMC1yZWFzb25zLWZvci1kaWdpdGFsLW1hcmtldGluZy1zdHJhdGVneS8_dXRtX2NhbXBhaWduPWNhbXBhaWduJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1lbmV3cyZ1dG1faWQ9MTEwMTMyJl9mbV9zdD0yMUMwNjA4ODg0RTE0MjU5MUVFNThCRjA1OUNEOThBOUNGMjY3NkQ2RTQ1NjNGM0ZBREE2OEQ4MUQzQUM3MUE4RjJCNkNCQzYxRUIzOUNFMzhCNDNENEM1RDFBNjhDMjc4MkNERkE0QjVFQjZGQkVDRUJDOUE2MUNGMzY4NkU4MQ,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,66M2ytvpL4gUd7fBHY8-BRrkda1DxhaSWTixJn0kiHs) [Membership pricing](ymE_XOecR0KJ2g29SG5Dew,16,aHR0cHM6Ly93d3cuc21hcnRpbnNpZ2h0cy5jb20vbWVtYmVyc2hpcC9tZW1iZXJzaGlwLXByaWNpbmcvP3V0bV9jYW1wYWlnbj1jYW1wYWlnbiZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9ZW5ld3MmdXRtX2lkPTExMDEzMiZfZm1fc3Q9MjFDMDYwODg4NEUxNDI1OTFFRTU4QkYwNTlDRDk4QTlDRjI2NzZENkU0NTYzRjNGQURBNjhEODFEM0FDNzFBOEYyQjZDQkM2MUVCMzlDRTM4QjQzRDRDNUQxQTY4QzI3ODJDREZBNEI1RUI2RkJFQ0VCQzlBNjFDRjM2ODZFODE,1,N18xXzY5MDUwMTAxMDY2MzgyMzM4Nw,dXYx,U0lHMQ,MTAwMQ,N1mSSGf-aKXuqTdI-Sw2aOaGPZnKHk8s20X9AyfoDSw) This email from Smart Insights is permission-based; you agreed to receive it through opting in at SmartInsights.com. 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