Enews: Digital Marketing Team Structure, Digital Transformation and Strategy Prioritization

Hi {NAME}, This week, explore how to structure your digital marketing team for maximum impact, navigate the complexities of digital transformation, and master the art of high-converting product page copywriting. Plus, catch up on the latest marketing news, from TikTok's legal battle to the role of AI in influencer marketing, and discover how backlinks can supercharge your SEO efforts. Featured Member Content - [Guide to Digital Marketing Team Structure](: Discover the essential components and roles required to build an effective digital marketing team, tailored to your business size and industry. Learn how to allocate responsibilities and optimize team performance. - [Digital Transformation Learning Path](: Explore a comprehensive roadmap to digital transformation, providing insights into the strategies, tools, and processes necessary for businesses to thrive in a rapidly evolving digital landscape. - [Copywriting for B2B and B2C Product Pages](: Gain expert knowledge on crafting compelling product page copy that converts. This module offers actionable tips to enhance the effectiveness of your B2B and B2C product pages, driving sales and customer engagement. Need-to-know Marketing News - TikTok Challenges US Sell-Off Mandate: TikTok files a new motion to contest the US government's demand for the platform's sale, arguing the bill's constitutionality. [Read more]( - AI Grading for Influencers: See how AI tools are being used to evaluate influencers, offering brands a data-driven approach to selecting the best partners. [Read more]( - Impact of Links on SEO: Moz explains how backlinks influence search engine rankings, providing actionable tips to enhance your SEO strategy. [Read more]( RACE technique: Select strategic digital initiatives With so many competing priorities for limited resources, it's essential to have a solid process for prioritizing which activities you will work on in the next annual or 90-day plan. Use the [8 tools in our Powerpoint and Excel strategy prioritization template]( to define your priorities. For prioritizing web improvements we recommend the PIE and similar scoring approaches we feature in our Learning path module : [Opportunities for Improving Digital Experiences](. Have a great week, If you'd rather not receive email updates you can [unsubscribe](.