E-news: New AI training | Plan better events | Why we're roadmapping for strategy

Hi {NAME}, Read up on our latest event guidance, digital marketing headlines, and new techniques for managing AI... New: How to plan and promote a high-converting webinar Our brand new training module, [How to plan and promote a high-converting webinar](, covers topic research, hosting tips, and how to evaluate your content. This new highly-requested interactive module is now available via our [Content Marketing Learning Path](. Updated: Event marketing guide Plan successful and cost-effective in-person events that meet your business goals. Our 28 page PDF [Event marketing guide](, including editable event strategy template, gives you a 7-step planning structure to plan better events. Marketing news: Read up on these stories to keep up to date: 1) OpenAI launches new tool that can support [marketing analysis and reporting]( 2) Apple launches [Apple Intelligence]( (AI) "for the rest of us" 3)[US Reputation Quotient]( favours Nvidia, 3M, and Fidelity Investments E-n​​​ews covers top headlines each week. But Pro Members can also read a monthly summary and recommended actions in Dr. Dave Chaffey's monthly [digital marketing briefing for decision-makers](. AI for Marketing Learning Path We're already getting great feedback from Members on our new AI Learning Path. This week we've added another new module, [Creating an AI marketing strategy and roadmap](, for support with AI workflows and priroritization. RACE Technique: Roadmapping Why roadmaps? At the heart of this strategic planning technique is a “single version of the truth” summary. Pro Members can download our [Digital channel roadmap template]( to champion their digital transformation strategy. ​​​​​Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.