New: AI for marketing online training course

Hi {NAME}, When people talk about ‘AI’ today, they often jump straight to the most popular LLMs such as Gemini, Pi, and ChatGPT. Yet, there are many other exciting ‘use-cases’ for AI, Machine Learning, and Propensity Modeling in marketing too. Rather than a fixation on one particular aspect, I recommend taking a strategic approach. Ask yourself: - "Which elements of my marketing strategy would most benefit from AI integration?" - "What structures can I put in place to mitigate the risks involved?" When I'm consulting/delivering training on implementing AI to improve marketing performance, whether with individuals, startups, or large businesses, my focus remains the same - use strategy to empower marketers with a collaborative approach to AI. For example, this popular infographic, which we first released in 2017, demonstrates how different technologies can be harnessed across the RACE Framework. Fi​​nd out more in my free blog, [15 applications of artificial intelligence in marketing](. As a Free Member of Smart Insights, I wanted you to know first-hand that we're developing a new [AI for Marketing Learning Path]( for Starter and Pro Members. This is now live, but there are still more modules to be added... For those hoping to complete this training in full, we've published a [course outline and objectives](. It should be ready to complete in full this September. However, many of our members prefer to pick and choose individual [15-minute modules](. So we've made some of these available now, across governance, copywriting, creative, and SEO. What do you think? If you have any comments or questions, please [get in touch](mailto:support@smartinsights.com). Have a good week, Dr. Dave Chaffey Co-Founder, Smart Insights If you'd rather not receive email updates you can [unsubscribe](.