E-news: Digital legal compliance training | Cookieless marketing stats | Google March Update learnings

Hi {NAME}, The best marketers are those who continue to learn and educate themselves in the field. But, with so many different and complex areas of marketing to consider, whilst also tracking the latest digital developments, it can feel like it's difficult to keep up! Today's e-news contains our recommended resources and news to help you review your digital media... New: Digital media legal compliance module Our research found that 71% of marketers don't have a fixed process to regularly check digital and social media legal requirements. But failing to do so risks penalties, restrictions, and legal action in more severe cases. Our new module covers a checklist of [6 areas of digital media compliance]( to help you protect your brand and customers. Google's helpful content system integrated into core updates We are now 2 weeks since the launch of the [March core update](, expected to reduce low-quality, unoriginal content in search results by 40%. Google also updated its [helpful content FAQs]( on Monday to confirm that core updates will now contain helpful content rankings going forward. But what does this mean for marketers now? [Ann Smarty](shares her findings. Cookieless marketing stats so far Settling into the first stage of cookie depreciation, with 30 million Chrome users (1%) now cookie-free, early research shows [trackable impressions are down by 30-60%]( for this audience. To prepare for the next stage, we recommend Elisa Pogliano's guest blog which reviews [5 areas of marketing that will be impacted by cookieless advertising](. 8 our 10 marketers cite increasing "outcome-based marketing" pressure today US B2B marketing decision-makers share their biggest obstacles to demonstrating the value of their marketing, including misaligned goals, measurement/metrics issues, and resource constraints in a [report by Walker Sands](. As always, we recommend our [free digital marketing plan template]( for anybody looking for a practical, strategic plan aligned with your customers' journeys. RACE technique: Campaign Planning Learning Path When creating a marketing campaign, there are so many paid, owned, and earned media channels you need to plan and track. Our [Campaign Planning Learning Path](, for [Business Members](, introduces a strategic, step-by-step process you can use to maximize your campaigns' reach, interaction, response and ROI. Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.