Promoting women athletes a lucrative marketing choice

An interview with Alnylam CEO Yvonne Greenstreet | Promoting women athletes a lucrative marketing choice | How introverted leaders can leverage their unique skills Created for {EMAIL} | [Web Version]( February 8, 2024 CONNECT WITH NEXTUP  [LinkedIn]( [Facebook]( [X]( €‰€‰[Tik tok]( [NEW SmartBrief]( Gender equity news from NextUp, Advancing All Women in Business [SIGN UP]( â‹… [SHARE]( ADVERTISEMENT Top of the week [] [An interview with Alnylam CEO Yvonne Greenstreet]( [An interview with Alnylam CEO Yvonne Greenstreet]( Greenstreet (Boston Globe/Getty Images) Alnylam CEO Yvonne Greenstreet, one of the few women of color leading a major pharmaceutical company, says she loved being a practicing OB-GYN but wanted to have a broader impact on health care, so she pursued an MBA and sought a career in biopharma. Greenstreet says her strength as a CEO is "bringing in diverse voices, actively listening to different perspectives, and using those views to come up with the best possible solutions." Full Story: [Boston magazine]( (1/30) [LinkedIn]( [X]( [Facebook]( [Email]( Harvard Online Leadership Courses Learn More. Earn More. Flexible, 100% online certificate courses that help you develop the leadership and management skills to get things done and bring out the best in your team, whether you're an aspiring, new, or seasoned leader. [View Certificate Courses.]( ADVERTISEMENT: [] Today's leadership [] [Promoting women athletes a lucrative marketing choice]( Women's elite sports will generate more than $1 billion in revenue this year, according to a Deloitte forecast, and brands including Coca-Cola, Nike, Google and Delta Airlines are increasing their investments to promote these teams and athletes. The massive spending power of women and girls means brands will need to focus on messages of authenticity and empowerment to tap into this "girl economy," writes Jodi Bondi Norgaard, founder of Dream Big Toy Co. and the Go! Go! Sports Girls doll line. Full Story: [Ms. Magazine]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How introverted leaders can leverage their unique skills]( [How introverted leaders can leverage their unique skills]( (Westend61/Getty Images) Introverted leaders can use their skills of active listening, deep deliberation and penchant for collaboration to drive project management success just as effectively as their more extroverted counterparts, writes Te Wu, an associate professor at Montclair State University. "Over time, introverted leaders are likely to be viewed as more dependable. After all, by saying less and doing more, introverted project leaders earn their team's trust," Wu concludes. Full Story: [Psychology Today]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Actor Nash-Betts gives a masterclass in speechwriting]( [Actor Nash-Betts gives a masterclass in speechwriting]( Nash-Betts (Allen Berezovsky/Getty Images) When Niecy Nash-Betts recently won an Emmy for Outstanding Supporting Actress in a Limited or Anthology Series or Movie, her speech, in which she thanked others, then boldly thanked herself for believing in herself, offered a road map for a powerful speech, writes Sherri Kolade. Nash-Betts also tapped potent emotion in her remarks and connected with the audience through her passion for using her craft to uphold the worth of minorities. Full Story: [Ragan]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [5 Black trailblazers who are leaders in their fields]( Black Enterprise has highlighted the careers of five Black businesswomen who have reached pinnacles of success in their fields, including Marian Rogers Croak, vice president of engineering at Google and a tech inventor who holds more than 200 patents. Other notable businesswomen include Shelley Worrell, CEO of caribBEING, RJ White, CEO and president of three sports teams who aims to be the first Black woman to own an NBA team, Gwendolyn Butler, a real estate trailblazer, and Esi Eggleston Bracey, chief of Unilever North America's beauty and personal care portfolio. Full Story: [Black Enterprise]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How organizations can make networking work for women]( Research suggests that networking with high-profile people helps men to progress in their careers, but the same strategy may not necessarily work for women -- and it could even backfire. However, organizations may be able to take steps to rectify this problem, such as by reframing "networking opportunities in ways that explicitly signal communality," write Siyu Yu of the University of Michigan and Catherine Shea of Carnegie Mellon University. Full Story: [The Wall Street Journal]( (1/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] Read the latest from SmartBrief [] - [How to build self-esteem and belonging at work]( SmartBrief/Leadership (2/6) [] - [4 ways to increase leadership credibility]( SmartBrief/Leadership (2/5) [] - [Drive results with emotions. Yes, even anger]( SmartBrief/Leadership (2/2) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Nonverbal Communication Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Managing Remote Employees Legally & Effectively (Free Business Management Daily Report)]( - [The Next Action Method: A Simple System for Overcoming Procrastination (Free Guide)]( - [Fueling Growth Through Change (Free Heinz Marketing Guide)]( [] Diversity & Inclusion Trends [] [Nonprofit leader says "courage" needed to support DEI]( Kevin Matta, president of Diversity and Inclusion Professionals, discusses the nonprofit's plans to counter a backlash against diversity, equity and inclusion in the workplace and why funding is more important than ever. Matta says now is the time to "double down on this effort" and "show the courage that we're not going to change this or stop the progress that we've accomplished." Full Story: [The Boston Globe (tiered subscription model)]( (2/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [New company DEI policies focus on less divisiveness]( US companies are adapting to diversity, equity and inclusion initiatives amid legal challenges by shifting away from controversial practices like diversity training, numerical objectives or unconscious bias programs that suggest blame. Instead, leaders and advisors are quietly rolling out less divisive strategies that focus on the inclusive part of DEI, writes Richard Vanderford. Full Story: [The Wall Street Journal]( (2/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Vox Media offers DEI resource to marketers]( Advertisers and marketers now have access to Vox Media's Language, Please initiative, which offers information about diversity, equity, and inclusion for journalists and other content creators. Language, Please receives Google News Initiative Innovation Challenge funding and uses survey responses from 2,000 people. Full Story: [MediaPost Communications (free registration)]( (2/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Report finds more C-suite diversity in advertising]( Black women and Latinas filled 8% of ad industry executive positions this year, an increase for both demographics, She Runs It research revealed. CEO Lynn Branigan expressed concerns about attrition for Black people working in the sector, particularly since mentorship program participation among Black employees dropped from 23% last year to 9%. Full Story: [Adweek]( (2/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [] Don't sit down and wait for the opportunities to come. Get up and make them. [Madam C. J. Walker](, entrepreneur, philanthropist, activist February is Black History Month [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT NEXTUPâ„¢: [About Us]( | [Events]( | [Regions]( | [Partners]( | [Learning]( SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:nextup@smartbrief.com) | [ADVERTISE](mailto:cwarne@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.