W+K, FanDuel pit Gronkowski against Cena | Translation, WhatsApp follow Antetokounmpo to Nigeria | GS&P, Xfinity find laughs "Between the Streams"
Created for {EMAIL} | [Web Version]( January 17, 2024
CONNECT WITH 4A's [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE](
[] Top Story
[] [W+K, FanDuel pit Gronkowski against Cena](
[W+K, FanDuel pit Gronkowski against Cena]( (FanDuel/YouTube)
Wieden+Kennedy latest "Kick of Destiny 2" Super Bowl campaign spot for FanDuel shows Rob Gronkowski bursting through the wall of the brand's headquarters to persuade executives to give him a second shot, stealing the potential ad gig from John Cena. The pair stare each other down in the boardroom, with Cena declaring, "You're gonna miss," to which Gronkowski replies, "No, John. I'm gonna make." Full Story: [Muse by Clio]( (1/16)
[LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions
With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative
[] [Translation, WhatsApp follow Antetokounmpo to Nigeria](
[Translation, WhatsApp follow Antetokounmpo to Nigeria]( Trailer for "UGO: A Homecoming Story" (WhatsApp/YouTube)
Translation's latest work for WhatsApp's "There's No One Like Us" campaign is a film showing NBA star and brand partner Giannis Antetokounmpo traveling to Nigeria with his mom to discover his family roots. "[Ugo: A Homecoming Story](," titled for Antetokounmpo's Nigerian birth name, is running on the brand's YouTube channel and on Prime Video in select markets, and being promoted via influencers and earned media. Full Story: [Adweek]( (1/17)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [GS&P, Xfinity find laughs "Between the Streams"](
Goodby Silverstein & Partners created a humorous series of "Between the Streams" spots for Xfinity, which are directed by Harold Einstein and show what happens when your internet isn't up to the task of streaming live sports. One ad features a friend entertaining others by showing off a mole that looks like Abraham Lincoln, while another shows friends dismayed when one of them gets out her ventriloquist doll. Full Story: [Muse by Clio]( (1/17), [ShootOnline (free content)]( (1/16)
[LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider
[] [We Are Social's Rebecca Coleman talks favorite work tool](
Rebecca Coleman, CEO US at We Are Social, talks about why her iPhone Reminders app is her favorite tool, enabling her to juggle her professional and personal responsibilities. "It helps me keep track of a truly hybrid, blended life through one single list," Coleman says. Full Story: [Adweek]( (1/17)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [How turnover is driving an increase in account reviews](
A rise in account reviews is expected this year, with not only chief marketing officer turnover driving the trend but also turnover within agencies spurring brands to seek alternatives when their favorite agency talent is no longer available, industry insiders say. "People bond in the trenches and folks who are truly on the business day-to-day are often the ones who are most appreciated," says TDA Boulder's Jonathan Schoenberg. Full Story: [Ad Age (tiered subscription model)]( (1/16)
[LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn](
- [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)](
- [Best Practices for Email Etiquette](
- [11 Habits That Will Give You A Complete And Successful Life](
- [Creating Positive Habits - The Ultimate Guide]( [] Agency News
[] [US media under review at Gap](
Gap Inc. is reviewing its US media business as part of its strategy to "drive revenue and relevance in our pursuit of brand reinvigoration," a brand spokesperson stated. The company invested $190 million in US media last year, per COMvergence, and Omnicom's PHD is reported to be the incumbent. Full Story: [Campaign US (tiered subscription model)]( (1/16)
[LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends
[] [Meta remains optimistic about potential for metaverse](
Meta remains committed to its metaverse development journey and is making significant investments but it will take "a good decade to get to that fully realized vision," said Nicola Mendelsohn, head of global business. Mendelsohn said Meta's investments in AI and hardware are contributing to its metaverse plans, and has spent nearly $50 billion toward it. Full Story: [Insider]( (1/16), [Social Media Today]( (1/16)
[LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News
[] [4A's Perspective on AI -- GenAI Guidance](
[4A's Perspective on AI -- GenAI Guidance]( (4A's)
The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](.
[LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Learning Institute](
We've recently updated our [Learning Institute and Training (LIT)]( section to be easier and more efficient for you to access the resources and training you need. - Explore training by career path or interests.
- Find upcoming programs at a glance.
- Discover additional resources for each topic.
- Take advantage of exclusive, members-only training.
Don't miss out on the improved navigation and a seamless learning experience. Visit the [4A's Learning Institute](.
[LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's:
[Homepage]( | [Training Programs]( | [All Upcoming Events](
Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
[SHARE](
Or copy and share your personalized link:
smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Where you falter, alter.
[Peggy Noonan](,
columnist, Pulitzer Prize for Commentary recipient [LinkedIn]( [X]( [Facebook]( [Email]( SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio](
[Sign Up]( | [Update Profile]( | [Advertise with SmartBrief](
[Unsubscribe]( | [Privacy policy](
CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future](
SmartBrief, a division of Future US LLC ©
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036