W+K Portland shows DoorDash is "Your Door To More"

W+K Portland shows DoorDash is "Your Door To More" | Erich & Kallman, Reese's celebrate fans at Super Bowl | BBDO, Planters turn mishaps into "Ahhh, Nuts" moments Created for {EMAIL} | [Web Version]( January 16, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K Portland shows DoorDash is "Your Door To More"]( [W+K Portland shows DoorDash is "Your Door To More"]( (DoorDash/YouTube) Wieden+Kennedy Portland was hired by DoorDash to create its new brand platform, "Your Door To More," which includes this year's Super Bowl spot. The campaign's first 30-second spot, "Milk," shows how the brand delivers "crisis-free breakfasts" and is running across TV, digital and social media. Full Story: [MediaPost Communications (free registration)]( (1/12), [Ad Age (tiered subscription model)]( (1/12), [Adweek]( (1/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Erich & Kallman, Reese's celebrate fans at Super Bowl]( Erich & Kallman is taking Reese's to its second Super Bowl with a 30-second spot celebrating candy and football fandom. The push will include activations with strategic partners ahead of the game. Full Story: [MediaPost Communications (free registration)]( (1/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO, Planters turn mishaps into "Ahhh, Nuts" moments]( [BBDO, Planters turn mishaps into "Ahhh, Nuts" moments]( "ATM" spot by BBDO MW for Planters (Mr. Peanut/YouTube) BBDO MW's campaign for Hormel Foods' Planters brand shows how Planters turns "Ah, nuts!" moments into "Ahhh, Nuts" goodness. A series of 15-second spots, directed by Harold Einstein, show people exclaiming the former when things go wrong, before people appear with the brand's nuts to show the more positive side of the phrase. Full Story: [Muse by Clio]( (1/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [VML's Jon Cook: Simplicity will be key in 2024]( Jon Cook, global CEO of VML, argues that simplicity is the driver for the consolidation trend and will be key to agency success this year. "It's not about consolidation for the sake of it. It's about simplification in pursuit of stronger creative output and smarter, more effective business results," Cook writes. Full Story: [The Drum (free registration)]( (1/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Preston Spire's Brett Essman talks favorite work]( Brett Essman, creative director at Preston Spire, talks about creative inspirations and favorite work. Essman explains why he's proud of "[The New Life Vest](" for Change the Ref and how he was inspired by Citi's "Identity Theft" and Nike's "Write the Future." Full Story: [Muse by Clio]( (1/12) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Ad leaders launch diversity conference, Blackweek]( [Ad leaders launch diversity conference, Blackweek]( (Blackweek/LinkedIn) Black and Latino leaders partnered to create Blackweek, a conference debuting in New York Oct. 15 to 18 to drive diversity and inclusion change in the advertising industry. The conference's founders are VML's Walter Geer III, Hero Collective and Hero Media's Joe Anthony, Uniworld Group's Monique Nelson, Annex 88's Andre Gray, FKA Publicis' Adan Romero, Che Creative's Dabo Che and Kitchen Table's Gabrielle Shirdan. Full Story: [Ad Age (tiered subscription model)]( (1/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Survey: AI most helpful in determining purchase intent]( AI is delivering significant or moderate savings for 72% of marketers polled by MessageGears and Ascend2 and 61% say the technology will be an extremely or very crucial part of future strategies. Slightly more than half (53%) of respondents say AI is most helpful in determining which customers are most apt to make a purchase, the channel most likely to convert (50%) and prospects' likelihood to engage with the brand (47%). Full Story: [MediaPost Communications (free registration)]( (1/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Privacy and the Future of TV Advertising: New report]( A new, comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments. [LEARN MORE](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Decisions 2024: Registration is open]( [Decisions 2024: Registration is open]( (4A's) Decisions 2024 -- [Los Angeles]( on Feb. 7 and [Kansas City]( on March 20 -- is your chance to connect with advertising, business and technology thought leaders and peers to explore the latest developments in media, data, technology and entertainment and uncover pragmatic approaches to building for sustained growth. [Register now]( (free for 4A's members). [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Publicis uses AI to send custom thank-you's to employees]( Adweek [] - [Barkley, Kansas City Chiefs spoof romantic movies]( Ad Age (tiered subscription model) [] - [Dentsu Creative, Totino get silly with Pete Davidson]( MediaPost Communications (free registration) [] - [Droga5, Paramount+ pit Josh Allen against Scourge]( Campaign US (tiered subscription model) [] - [McKinney shows the possibilities at Choice Hotels]( Adweek Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It is not just about how many games we won and lost, but it's about the legacy and how we went about it. We always tried to do it the right way. [Nick Saban](, American football coach [LinkedIn]( [X]( [Facebook]( [Email]( SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036