You can at least do this, say Chemistry, Beyond Meat | Ogilvy calms a "Drama Queen" with Verizon Home Internet | Tombras, Sweethearts offer "Situationship Boxes"
Created for {EMAIL} | [Web Version]( January 8, 2024
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[] [You can at least do this, say Chemistry, Beyond Meat](
[You can at least do this, say Chemistry, Beyond Meat]( (Beyond Meat/YouTube)
Chemistry created an "It's Literally the Least You Can Do" campaign for Beyond Meat that stars Rizwan Manji from "Schitt's Creek." A humorous 30-second spot shows Manji rejecting New Year resolutions to get fit, opting instead for the easier option of embracing a healthier plant-based diet with the brand. Full Story: [The Drum (free registration)]( (1/8)
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[] [Ogilvy calms a "Drama Queen" with Verizon Home Internet](
[Ogilvy calms a "Drama Queen" with Verizon Home Internet]( (Verizon/YouTube)
Ogilvy's "Drama Queen" spot for Verizon features a party guest calming down her overly dramatic host, who laments her current Wi-Fi troubles, by telling her to save money with Verizon Home Internet. The spot is running across online video, Spotify, local radio and social, including 10-second versions on Snapchat and Meta. Full Story: [MediaPost Communications (free registration)]( (1/8)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [Tombras, Sweethearts offer "Situationship Boxes"](
[Tombras, Sweethearts offer "Situationship Boxes"]( (Sweethearts Candies/Instagram)
Tombras' Valentine's Day campaign for Sweethearts Candies features limited-edition "Situationship Boxes" containing the brand's imperfectly printed candies to reflect the "blurry feelings" sometimes felt by modern daters, says Tombras N.Y.'s Avinash Baliga. A 40-second spot shows the rejected candies being saved, "perfect for your undefined relationships," a voice-over says. Full Story: [Muse by Clio]( (1/5)
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[] [Boomerang FT's Renee van den Oetelaar on favorite work](
Renee van den Oetelaar, director of Publicis Groupe's Boomerang FT, talks about creative inspirations and favorite work. She discusses being proud of the agency's TikTok campaign for the Amsterdam Dance Event festival and one of her favorite creative projects, "H&M for Amsterdam." Full Story: [Muse by Clio]( (1/5)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [Agency leaders talk trends at CES 2024](
Agency leaders talk trends at CES 2024 (CES/Facebook)
Agency leaders share what they're looking forward to from CES 2024 starting this week, including discussions around generative AI, immersive tech, retail media, streaming TV and creative commerce. "I'm looking forward to discovering smart solutions that leverage AI in ways that tackle real world challenges," says McCann Worldgroup's Elav Horwitz, while MediaLink's Lena Petersen notes, "A year on from ChatGPT's release, marketers will also get serious about the risks -- addressing issues such as deepfakes, bias, copyright infringements and more." Full Story: [Campaign US (tiered subscription model)]( (1/5)
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[] [Dentsu Creative wins US creative for T-Mobile](
Dentsu Creative won US creative lead for T-Mobile, replacing incumbent Saatchi & Saatchi following a competitive review in which Deutsch L.A. was a finalist. The brand's influencer and CRM business will still be led by VML. Full Story: [MediaPost Communications (free registration)]( (1/5), [Ad Age (tiered subscription model)]( (1/5)
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[] [Report predicts $1B ad sales from agents using AI](
Ad agents incorporating AI will bring in $1 billion this year for Snap and Meta combined if Meta meets its July testing schedule, New Street Research predicts, and more than $7 billion in 2025. Google, OpenAI and Microsoft have all started developing similar agents, and some companies are creating their own. Full Story: [MediaPost Communications (free registration)]( (1/5)
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[LinkedIn]( [X]( [Facebook]( [Email]( [] [Privacy and the Future of TV Advertising: New report](
A new, comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments. [LEARN MORE](.
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