72andSunny CEO talks evolving "big brand platform"

And Adweek's ad picks of the year are ... | Ryan Reynolds seeks holiday donations for SickKids | Pizza Hut, Domino's give back for the holidays Created for {EMAIL} | [Web Version]( December 7, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [And Adweek's ad picks of the year are ...]( And Adweek's ad picks of the year are ... (McDonald's USA/PRNewswire) Adweek makes itS pick of the year's best 20 ads, with Mattel's "Pink Billboard" for Barbie taking top spot, while second place was awarded to Wieden+Kennedy New York's "Grimace's Birthday" for McDonald's. Also highlighted are Mischief @ No Fixed Address' "Interface Interruption" for Tubi, Orchard's "Power Your Party" for Ocean Spray and TBWA\Chiat\Day NY's "The Ad You Stay In" for Hilton Hotels. Full Story: [Adweek]( (12/6) [LinkedIn]( [X]( [Facebook]( [Email]( A Full Report on Rideshare Advertising Brands are tapping into rideshare advertising to reach highly sought-after consumers with dynamic ads that offer full-funnel measurability throughout the customer journey. This report provides a summary of rideshare advertising, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Creative [] [Ryan Reynolds seeks holiday donations for SickKids]( [Ryan Reynolds seeks holiday donations for SickKids]( (SickKids Foundation/YouTube) Maximum Effort created a humorous holiday spot for SickKids that stars Ryan Reynolds, who asks for donations so that ill kids can get back to being their annoying selves, and features cameos from singer Michael Buble and NHL's Auston Matthews. Samsung is supporting the push and donating up to $100,000 in matched donations, and fans also can buy the ugly holiday sweater worn by Reynolds in the ad. Full Story: [Muse by Clio]( (12/7), [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Pizza Hut, Domino's give back for the holidays]( Pizza Hut, Domino's give back for the holidays (Pizza Hut/PRNewswire) Pizza Hut, with GSD&M, is giving away "Reverse Delivery" doormats featuring QR codes, which are designed to be scanned by delivery drivers during the holiday season to receive a free pizza. Domino's, with WorkinProgress, is encouraging people to [enter their hometown]( into a sweepstakes to win a $25,000 snowplowing grant, with up to 17 towns receiving the gift during the holiday season. Full Story: [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [72andSunny CEO talks evolving "big brand platform"]( Evin Shutt, global CEO at 72andSunny, talks about how clients are seeking the "big brand platform" and the challenge of delivering that in light of constantly changing technology and channels. Shutt also discusses the agency's new strategy studio and prioritizing diversity, equity and inclusion and the rise of flexible working. Full Story: [Campaign US (tiered subscription model)]( (12/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Hook's Paul LaFleur talks favorite work]( Paul LaFleur, design director at Hook, talks about creative inspirations and favorite work. LaFleur chooses "Not There" for the Clinton Foundation as one of his favorite creative projects and says Droga5's "The Last da Vinci" "blew me away." Full Story: [Muse by Clio]( (12/7) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [20 Email Security Providers You Should Know]( - [Core Java Cheatsheet]( - [Pipeline Palooza: Proven plays to prime your '24 pipeline]( [] Agency News [] [Krispy Kreme selects VML as global creative agency]( VML won global creative agency partner for Krispy Kreme following a competitive review, its first major win since it was formed from the merger of VMLY&R and Wunderman Thompson. "The team is beyond enthusiastic to help shape the next brand roadmap for Krispy Kreme," says VML global CEO Jon Cook. Full Story: [Adweek]( (12/6), [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Will 2024 be a shakeup year for RMNs?]( The retail media network marketplace is becoming "top-heavy" with the addition of non-traditional players such as Marriott, Drizly and DoorDash that will only survive if they "begin pooling data and extending audiences across the internet," says Nikhil Lai, Forrester senior analyst. Lai also expects more RMN operators to commoditize the sell side as they bring technology in-house, and notes the challenges associated with a lack of standardization, which may be solved by IAB or Amazon. 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