Erin Riley becomes TBWA\Chiat\Day's first US CEO

Mischief, Boyz II Men sing "baby back" for Chili's | Cornett taps "Extreme Cheapskates" for A&W Restaurants | Deutsch L.A. uses AI to help shelters write pet profiles Created for {EMAIL} | [Web Version]( November 15, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief, Boyz II Men sing "baby back" for Chili's]( [Mischief, Boyz II Men sing "baby back" for Chili's]( (Chili's Grill & Bar/YouTube) Mischief @ No Fixed Address created a 90-second spot for Chili's where Boyz II Men have dinner at one of the chain's restaurants and discuss how they're definitely not going to sing the "I want my baby back, baby back, baby back" jingle, which many people in the 1990s assumed was by them. Inevitably, they can't resist the urge to put their spin on the tune, which can be seen across streaming, digital and social, with fans able to participate via a TikTok duet. Full Story: [Muse by Clio]( (11/14), [Ad Age (tiered subscription model)]( (11/14) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [Cornett taps "Extreme Cheapskates" for A&W Restaurants]( [Cornett taps "Extreme Cheapskates" for A&W Restaurants]( (A&W Restaurants/Instagram) Cornett is touting the deals at A&W Restaurants with the help of parsimonious couple Karen and Grant Hearn, famous for their "Extreme Cheapskates" appearance. Humorous spots show the couple extolling the cost-savings available via the chain's Rooty's Mug Club membership, while poking fun at their antics on the show, such as doing their own dentistry work. Full Story: [Ad Age (tiered subscription model)]( (11/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Deutsch L.A. uses AI to help shelters write pet profiles]( [Deutsch L.A. uses AI to help shelters write pet profiles]( (PetSmart Charities/YouTube) Deutsch L.A. created an AI tool named "Rescue Writer" for PetSmart Charities, which helps people quickly write bios for shelter pets with a customized tone of voice representing their personality. The tool, already in use at animal shelters, is explained in a video that shows its ease of use and the creative, emotional pet profiles it creates. Full Story: [Ad Age (tiered subscription model)]( (11/14) [LinkedIn]( [X]( [Facebook]( [Email]( A Marketer's Guide to App Engagement Data As marketers prepare for the full deprecation of the third-party cookie, they are hurrying to assemble reliable sources of scalable and privacy-compliant data. T-Mobile first-party Mobility Data is one form of data that marketers are leaning on heavily. [Get the guide.]( ADVERTISEMENT: [] Agency Insider [] [Ogilvy's Darla Price on driving change with creativity]( Darla Price, president of Ogilvy New York, explains how data-driven insights, creativity and personal stories can be the backbone for campaigns that authentically tackle social issues and drive change. "Creativity doesn't thrive in fear, suffocation, or discrimination. What may be truer is that change doesn't take place in those conditions either," Price writes. Full Story: [Adweek]( (11/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ad execs on ensuring DEI has a place in AI]( [Ad execs on ensuring DEI has a place in AI]( (Pixabay) Executives at an AdColor conference in Los Angeles spoke about the importance of embedding diversity, equity and inclusion into generative AI and training staff who use the tools to spot biases. "AI is not human. It has no moral obligation in any capacity. We have the obligation," said Karina Wilsher, partner and global CEO at Anomaly. Full Story: [Campaign US (tiered subscription model)]( (11/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Erin Riley becomes TBWA\Chiat\Day's first US CEO]( Erin Riley becomes TBWA\Chiat\Day's first US CEO Riley (TBWA\Chiat\Day/PRNewswire) Erin Riley was named the first US CEO at TBWA\Chiat\Day, overseeing the agency's Los Angeles, New York and Nashville offices. "These are very robust agencies that share a lot in terms of ethos and methodology, but also have things that are very distinct about them, things that we want to preserve," Riley says, adding, "It's really about looking for those products and offerings that could be better together." Full Story: [Ad Age (tiered subscription model)]( (11/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [72andSunny wins creative AOR for Wilson Sporting Goods]( Campaign US (tiered subscription model) (11/14) [] - [DDB's Ari Weiss departs to set up own agency]( Ad Age (tiered subscription model) (11/14) [] Media & Technology Trends [] [YouTube establishes new AI rules, protections]( AI-altered and AI-generated content, including voice, on YouTube will require labeling within the description panel or in the video player depending on the topic within the next few months, and violators will be subject to content removal or suspension. YouTube also will give users the ability to request removal of AI-generated or synthetic content that resembles identifiable faces or voices through its privacy request process. 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