Brian Cox critiques Ogilvy's creative for film festival

Brian Cox critiques Ogilvy's creative for film festival | Human celebrates Land O'Lakes' farmers | Lerma delivers bad news via Avocados from Mexico jingle Created for {EMAIL} | [Web Version]( October 17, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Brian Cox critiques Ogilvy's creative for film festival]( [Brian Cox critiques Ogilvy's creative for film festival]( (Ogilvy Chicago/Instagram) Ogilvy Chicago created a "Critics Welcome" campaign for the Chicago International Film Festival, which features out-of-home posters displaying scathing reviews in the style of film critics about the campaign's creative. The push includes a video narrated by actor Brian Cox, who extols the film festival before laying into the people who created the trailer, telling them "to quit wasting everyone's frigging time with this typographic buffoonery." Full Story: [Ad Age (tiered subscription model)]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Human celebrates Land O'Lakes' farmers]( [Human celebrates Land O'Lakes' farmers]( (Land O'Lakes/YouTube) Human created a short film, "Tulare is Incredible," for Land O'Lakes that's running across streaming TV, online video, local and regional news and social media, with support from influencer collaborations. The film celebrates the farmers in Tulare, Calif., who are part of the brand's farming cooperative. Full Story: [The Drum (free registration)]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lerma delivers bad news via Avocados from Mexico jingle]( [Lerma delivers bad news via Avocados from Mexico jingle]( "Benched," from Avocados from Mexico and Lerma (Avocados from Mexico/YouTube) Lerma created two silly 30-second spots for Avocados from Mexico where lines are delivered to the tune of the brand's jingle and end by telling viewers that the brand's avocados "make everything better." In one spot, a [woman accepts a burst water main]( outside her house while the other shows a football player being happy to be benched, all due to receiving the news to the sound of the jingle and being rewarded with avocados. Full Story: [Muse by Clio]( (10/16), [ShootOnline (free content)]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Sable says marketers using AI "better than anybody else"]( David Sable, former global CEO of Young & Rubicam, was named vice chairman of Stagwell and, in this interview, chats about the new role and how he sees AI from an advertising viewpoint. "My view is that we have to be marketers. ... We're not creating the tech. We're using the tech better than anybody else," Sable says. Full Story: [Ad Age (tiered subscription model)]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Yard NYC's Ulrika Karlberg talks favorite work]( Ulrika Karlberg, chief creative officer of Yard NYC, talks about creative inspirations and favorite work. Karlberg explains why "We Dress America" for Walmart was one of her favorite creative projects and why she's proud of the agency's "[Stop the Horror](" campaign. 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Catalyte's end-to-end, AI-driven, re-skilling program makes significant strides to eliminate hiring bias and creates opportunities based on aptitude, regardless of background or education, providing a highly-skilled and de-risked hiring process for agencies. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] He realized all of a sudden that time had passed and he had never asked himself what he had been doing all these years. [Khaled Khalifa](, writer, screenwriter 1964-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036