Brian Cox critiques Ogilvy's creative for film festival | Human celebrates Land O'Lakes' farmers | Lerma delivers bad news via Avocados from Mexico jingle
Created for {EMAIL} | [Web Version]( October 17, 2023
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[] [Brian Cox critiques Ogilvy's creative for film festival](
[Brian Cox critiques Ogilvy's creative for film festival]( (Ogilvy Chicago/Instagram)
Ogilvy Chicago created a "Critics Welcome" campaign for the Chicago International Film Festival, which features out-of-home posters displaying scathing reviews in the style of film critics about the campaign's creative. The push includes a video narrated by actor Brian Cox, who extols the film festival before laying into the people who created the trailer, telling them "to quit wasting everyone's frigging time with this typographic buffoonery." Full Story: [Ad Age (tiered subscription model)]( (10/16)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative
[] [Human celebrates Land O'Lakes' farmers](
[Human celebrates Land O'Lakes' farmers]( (Land O'Lakes/YouTube)
Human created a short film, "Tulare is Incredible," for Land O'Lakes that's running across streaming TV, online video, local and regional news and social media, with support from influencer collaborations. The film celebrates the farmers in Tulare, Calif., who are part of the brand's farming cooperative. Full Story: [The Drum (free registration)]( (10/16)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lerma delivers bad news via Avocados from Mexico jingle](
[Lerma delivers bad news via Avocados from Mexico jingle]( "Benched," from Avocados from Mexico and Lerma (Avocados from Mexico/YouTube)
Lerma created two silly 30-second spots for Avocados from Mexico where lines are delivered to the tune of the brand's jingle and end by telling viewers that the brand's avocados "make everything better." In one spot, a [woman accepts a burst water main]( outside her house while the other shows a football player being happy to be benched, all due to receiving the news to the sound of the jingle and being rewarded with avocados. Full Story: [Muse by Clio]( (10/16), [ShootOnline (free content)]( (10/16)
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[] [Sable says marketers using AI "better than anybody else"](
David Sable, former global CEO of Young & Rubicam, was named vice chairman of Stagwell and, in this interview, chats about the new role and how he sees AI from an advertising viewpoint. "My view is that we have to be marketers. ... We're not creating the tech. We're using the tech better than anybody else," Sable says. Full Story: [Ad Age (tiered subscription model)]( (10/16)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Yard NYC's Ulrika Karlberg talks favorite work](
Ulrika Karlberg, chief creative officer of Yard NYC, talks about creative inspirations and favorite work. Karlberg explains why "We Dress America" for Walmart was one of her favorite creative projects and why she's proud of the agency's "[Stop the Horror](" campaign. Full Story: [Muse by Clio]( (10/16)
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[] [YouTube lets brands put "spotlight" on cultural moments](
YouTube's Spotlight Moments offers contextual ad targeting around videos tied to cultural events that AI deems as gaining popularity and sponsorship of related dynamically curated channels. YouTube also says tests of its AI-fueled Video Reach campaigns delivered 54% more reach and reduced costs by 42% and Video View efforts yielded 40% more views and lowered the cost-per-view compared to regular in-stream ad tests. Full Story: [MediaPost Communications (free registration)]( (10/16), [TechCrunch (tiered subscription model)]( (10/16), [Search Engine Journal]( (10/16)
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