GroupM partners with SeenThis to lower carbon emissions

Arts & Letters, ESPN salute college football | BBDO woos college football fans with Honey Baked Ham | Serena Williams finds sanctuary with Lincoln Created for {EMAIL} | [Web Version]( August 24, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Arts & Letters, ESPN salute college football]( [Arts & Letters, ESPN salute college football]( (ESPN/YouTube) Arts & Letters created a 60-second "The Story That Keeps Getting Greater" spot for ESPN to ramp up excitement for college football season. "From the places, to the rivalries, to the players, even down to the motorcycle-riding ducks, we want every college football fan to feel the passion and heart of the sport coming through in the work," says Arts & Letters' Chris Kim. Full Story: [Ad Age (tiered subscription model)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost Sales: Your Guide to Effective Shopping Ads Each social media platform has its own unique benefits and opportunities that enable brands to drive awareness, engagement and sales. By understanding the advantages of each platform, brands can create effective strategies to maximize the spend and impact of their ad campaigns. [Download the ebook]( for a guide to effective social media shopping ads. ADVERTISEMENT: [] Creative [] [BBDO woos college football fans with Honey Baked Ham]( [BBDO woos college football fans with Honey Baked Ham]( (The Honey Baked Ham Co./YouTube) BBDO is telling college football fans that "Gameday is a Honey Baked Day" with a campaign running across TV, social, digital video, national radio and on-site activations at games. The push, the brand's biggest outside of holiday campaigns, touts Honey Baked Ham's Tailgate Packs with spots showing the similarities between college football and ham. Full Story: [Ad Age (tiered subscription model)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Serena Williams finds sanctuary with Lincoln]( [Serena Williams finds sanctuary with Lincoln]( (Serena Williams/Instagram) Hudson Rouge's new spot for Lincoln stars brand ambassador Serena Williams and is running initially on the star's Instagram account, before it will expand to the brand's social channels and paid media. The spot compares the feeling Williams had as a child when she let go of her father to float in the sea with her pressing the Navigator's BlueCruise hands-free button, and ends with the tagline, "The Power of Sanctuary." Full Story: [MediaPost Communications (free registration)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. [Register Now]( ADVERTISEMENT [] Agency Insider [] [Mizrahi: Don't ignore the facts on Hispanic advertising]( Alma CEO Isaac Mizrahi urges brands to keep ads on Spanish language media in Spanish even as some outlets begin to allow ads in English. Authenticity is at stake and using English ads "may even risk alienating the segment they are trying to connect with," Mizrahi writes. Full Story: [Forbes (tiered subscription model)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Tips for excelling as a radio or podcast guest]( Tips for excelling as a radio or podcast guest (Pixabay) Radio and podcast guests should prepare for an appearance by learning about the hosts, formats, style and audience, suggests Dave Purdy from Otter PR. Guests should also tell compelling stories, actively listen and respond to the host, and use social media, websites and blogs to promote their appearance. Full Story: [SmartBrief/Marketing]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Newbies Guide to Internet Marketing]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [GroupM partners with SeenThis to lower carbon emissions]( WPP's GroupM is partnering globally with SeenThis to use the Swedish company's technology to help clients lower their video ad carbon footprint. SeenThis enables video ads to stream directly via display ads, cutting out energy-intensive uploading and downloading, and GroupM agencies can monitor video ad emissions in real time via a dashboard. Full Story: [Adweek]( (8/24), [The Media Leader]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Branded campaign search available in Meta Ads Library]( A new branded content section in Meta's ad library offers insights into competitors' influencer and creator partnerships across Facebook and Instagram. Marketers can search by platform, date range, influencer and brand. Full Story: [Social Media Today]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Foundation]( The [4A's Foundation]( exists to advocate for and connect diverse talent to the marketing industry, working to foster a culture of curiosity, creativity and craft to fuel a more equitable future. The Foundation offers life-changing programs and initiatives aimed at discovering and cultivating talent across their educational and professional career journey. [Learn more](. 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