Agency pros chime in on social sameness

Droga5 London, Amazon show "That Reading Feeling" | VMLY&R indulges with IHOP Coffee at home | The Vault, Tony Romo teach a class about Paramount+ Created for {EMAIL} | [Web Version]( August 18, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Droga5 London, Amazon show "That Reading Feeling"]( [Droga5 London, Amazon show "That Reading Feeling"]( (Droga5 London/Instagram) Droga5 London created a "That Reading Feeling" campaign for Amazon Books that's running in the US and UK across digital, online video, radio, social media and out of home, including a New York City billboard. Spots and images show a book in front of people's faces as animation, copy or illustrations float above their heads to demonstrate how reading sparks the imagination. Full Story: [The Drum (free registration)]( (8/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. [Register Now]( ADVERTISEMENT [] Creative [] [VMLY&R indulges with IHOP Coffee at home]( VMLY&R is touting IHOP Coffee, which fans can now enjoy at home, with a campaign running across digital video, TikTok, paid and organic social media. One spot shows a woman drinking her morning IHOP Coffee at home, surrounded by custom-made home decor and items proudly displaying images of her dog as she says, "We like what we like." Full Story: [MediaPost Communications (free registration)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Vault, Tony Romo teach a class about Paramount+]( [The Vault, Tony Romo teach a class about Paramount+]( (Paramount Plus/YouTube) The Vault created a 60-second spot for Paramount+ that features Tony Romo teaching college students about how the platform's subscribers can watch the NFL on CBS, while pretending he's teaching a class on English Literature. Josh Allen, quarterback for the Buffalo Bills, also joins in the fun via video call. Full Story: [Ad Age (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Translation's Chaucer Barnes: Ad lessons from hip-hop]( Chaucer Barnes, chief marketing officer at Translation + UnitedMasters, shares lyrics from hip-hop legends that offer lessons for advertisers. "[O]ne of my favorite rappers unwittingly gifted me the perfect rubric for identifying creative concepts that can move the masses and manufacture new normals," Barnes writes of lyrics from Mos Def's "Astronomy (8th Light)." Full Story: [Muse by Clio]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Pereira O'Dell's Munayyer Gonzalez talks leadership]( Mona Munayyer Gonzalez, chief growth officer at Pereira O'Dell, talks about moving from her comfort zone of observing to finding her way as a leader. "It's less an opportunity for me to build my brand or say something smart in a room and more about offering someone else a little bit more permission to contribute," she says. Full Story: [Adweek]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [McCann Worldgroup says goodbye to John Mescall]( McCann Worldgroup confirmed the departure of John Mescall, global executive creative director and Creative Leadership Council president. "John Mescall has made a tremendous impact on McCann Worldgroup during his 10-plus years with our company, helping our creative community elevate its work and contributing significantly to awards and industry recognition over the years," the agency stated. Full Story: [Ad Age (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [NBZ offers support network for agency new business leaders]( Ad Age (tiered subscription model) (8/17) [] - [Megan Lally becomes Highdive's first CEO]( Ad Age (tiered subscription model) (8/17) [] Media & Technology Trends [] [Agency pros chime in on social sameness]( Agency pros chime in on social sameness (Pixabay) Social media marketers jumping in on trending phrases, "Gen Z speak" and other popular forms of expression to stand apart are inadvertently creating similar online personas and getting lost in what R/GA's Chapin Clark dubs "The Funny Brand Voice." The trend is attributed to the need to try to organically stand out, a complicated approval process that yields mashups of every other brand and a "monkey see, monkey do" approach. TBWA\Chiat\Day L.A.'s Janni Widerholm says the content approach should be "less about being jokey and snarky only. It's more about, let's have discussions." Full Story: [Digiday (tiered subscription model)]( (8/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's, ad groups protest Calif.'s Delete Act]( The 4A's joined other ad groups to urge the rejection by California lawmakers of the Delete Act, a bill that would allow residents to require all data brokers to delete their personal information via one single opt-out request. "Without data, companies would not be able to deliver critically important products and services consumers benefit from today, sometimes without even being aware of how this data supports their safety and enjoyment of everyday life," the groups write. Full Story: [MediaPost Communications (free registration)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Celebrating strategic bravery]( [Celebrating strategic bravery]( (4A's) The only conference designed exclusively for strategists is back in NYC this October! The [4A's StratFest 2023]( takes place Oct. 3 and will bring together strategists, risk-takers and game-changers to celebrate and elevate the art of strategy. [Register today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] [Hear from experts about AI's impact on the marketing industry]( [Hear from experts about AI's impact on the marketing industry]( AI offers myriad opportunities in the marketing industry, but coming up with an AI strategy can generate more questions than answers. SmartBrief will bring together AI experts from a range of industries at its inaugural [AI Impact Summit]( on Sept. 27 and 28 to offer attendees the knowledge, context and inspiration they need to navigate the complexities of AI. [Read more about AI's impact on the marketing industry]( and [register for AI Impact today](. 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