VB+P takes "The Unbanned Book Club" to Florida

VB+P takes "The Unbanned Book Club" to Florida | Deutsch N.Y. shows dystopian alternative to VillageMD | Dentsu invites social to Oreo, Super Mario challenge Created for {EMAIL} | [Web Version]( June 30, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [VB+P takes "The Unbanned Book Club" to Florida]( [VB+P takes "The Unbanned Book Club" to Florida]( (Little Free Library/Instagram) Venables Bell + Partners created "The Unbanned Book Club" in partnership with Little Free Library to give people in Duval County, Fla., free access to books banned by local schools. A 50-second video running across Little Free Library's social channels states, "Politicians can ban books, but they can't ban what they fear most: Curiosity." Full Story: [Campaign US (tiered subscription model)]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Introducing Nexxen From the buy-side to the sell-side, digital to linear, planning to activation to measurement and optimization, Nexxen is here to empower you to utilize video and Connected TV in the most meaningful ways, today and in the future. [Learn More]( ADVERTISEMENT: [] Creative [] [Deutsch N.Y. shows dystopian alternative to VillageMD]( [Deutsch N.Y. shows dystopian alternative to VillageMD]( "Factory" (Village Medical/YouTube) Deutsch New York shows VillageMD's Village Medical system of primary care is the answer to an alternative dystopian world in two spots. "Factory" shows doctors being whisked away from patients into the air by a pulley system while "[Pharmacy](" shows pharmacists on spinning wheels, unable to meaningfully interact with care teams. Full Story: [Muse by Clio]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu invites social to Oreo, Super Mario challenge]( [Dentsu invites social to Oreo, Super Mario challenge]( (The Oreo Official/TikTok) Dentsu Creative paired Oreo with Nintendo's Super Mario Bros., releasing limited-edition packs of cookies featuring the faces of the game's characters and inviting fans to compete in a social media challenge to defeat a Bowser-embossed cookie. A TikTok video showcasing the challenge has attracted 1.4 million views, and prizes are available for the best videos. Full Story: [Ad Age (tiered subscription model)]( (6/28), [Muse by Clio]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Building brands with emerging media Did you know brand recall influences nearly 40% of brand lift in podcast ads, social media and sponsored content advertising? Our report pinpoints exactly what moves the needle for brand building across these emerging channels. [Download the "Secrets of Success" report for brand building.]( ADVERTISEMENT: [] Agency Insider [] [Ad execs on the eradication of affirmative action]( Advertising executives share their thoughts on the US Supreme Court's decision to eradicate affirmative action in higher education. Crenshaw Communication's Chris Harihar says that businesses led by people of color "may need to shoulder more responsibility in supporting underrepresented communities -- a burden that's already all too familiar." Doe-Anderson's John Birnsteel agrees the private sector will need to step up, noting, "That's why Doe-Anderson has been supportive of critical industry initiatives like the 4A's MAIP internship program." Full Story: [The Drum (free registration)]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gut's Anselmo Ramos on winning big at Cannes Lions]( Anselmo Ramos, the co-founder and creative chairman of Gut, talks about the agency's wins at Cannes Lions, particularly two honors in Independent Agency categories. "We love what we do. And, yes, there's a lot of passion and we're not cynical about it. We love our business and our industry," Ramos says. Full Story: [Campaign US (tiered subscription model)]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More with Less]( - [Tips and tricks for ABM using ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Python for IT Professionals]( [] Agency News [] [Laughlin Constable wins AOR for True Value]( Laughlin Constable was appointed agency of record by True Value, responsible for creative, media and developing new brand strategy. The agency "very quickly understood our brand and business, and demonstrated a thoughtful approach to how we can take our brand story to the next level," said True Value's Kelly Megel. Full Story: [MediaPost Communications (free registration)]( (6/29), [Ad Age (tiered subscription model)]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Global media under review at Beiersdorf]( Ad Age (tiered subscription model) (6/29) [] - [T-Mobile reviewing some of US creative business]( Ad Age (tiered subscription model) (6/29) [] Media & Technology Trends [] [Report: Marketers have high hopes for RMNs]( Report: Marketers have high hopes for RMNs (Broadsign) Nearly 75% of marketers plan to boost retail media spending this year, with approximately 60% offering discounts and deals and 43% planning to use augmented or virtual reality content, per LiveIntent research. While 63% say RMN marketing is more effective than other digital channels, 44% say accurate campaign reporting remains an issue. Full Story: [[A]listdaily]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's: Your Partner Hub]( The talent you need, when you need it. 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