WPP gives clients exclusive generative AI platform

TBWA\Chiat\Day, Red Baron get playful with Netflix | Mojo Supermarket, Match go OOH with "Adults Wanted" | Gut, Globant poke fun at AI-obsessed consultancies Created for {EMAIL} | [Web Version]( May 31, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\Chiat\Day, Red Baron get playful with Netflix]( [TBWA\Chiat\Day, Red Baron get playful with Netflix]( (Red Baron Pizza/YouTube) TBWA\Chiat\Day L.A. plays with Netflix's clampdown on password sharing with a "Pizza Sharing" campaign for Red Baron. A spot, styled like the streaming platform, touts a limited-time promotion offering codes for free pizza and the push also features spoof movie posters. Full Story: [The Drum (free registration)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why GA4 Won't Work for Attribution Struggling with GA4 for attribution? Discover how to navigate the cookieless era with precision. Our guide provides effective strategies for accurate attribution without relying on cookies. Enhance your marketing efforts and make data-driven decisions confidently. Don't let GA4 limitations hold you back! [Read the guide.]( ADVERTISEMENT: [] Creative [] [Mojo Supermarket, Match go OOH with "Adults Wanted"]( Mojo Supermarket is touting Match as the place where singles can find more emotionally mature partners with an out-of-home "Adults Wanted" campaign. The push is running in Los Angeles and New York, with ads featuring bold copy and striking colors, with lines such as "Cross a borough for someone who won't cross your boundaries." Full Story: [Ad Age (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gut, Globant poke fun at AI-obsessed consultancies]( [Gut, Globant poke fun at AI-obsessed consultancies]( (Globant/YouTube) Gut's latest comedic spot in Globant's business-to-business "Stuck in Consultancy" campaign pokes fun at consultancies obsessed with artificial intelligence. The humorous spot shows a group of consultants pitching to an unimpressed client, resorting to chanting "AI" before the prospect walks out of the meeting and one consultant says, "We should have said VR." Full Story: [Ad Age (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Holistic View of CTV Advertising We're anticipating a 19% growth in CTV spend, a rate that has steadily increased over the past two years. Download our guide outlining the data and trends behind CTV's success—including challenges, opportunities, and where it's headed. [Download now.]( ADVERTISEMENT: [] Agency Insider [] [Keith Reinhard talks how creativity will change]( Keith Reinhard, chairman emeritus of DDB Worldwide, talks about the state of creativity, trust in client-agency relationships and his favorite campaigns. "I believe the level of creativity will rise in the future as young creators and their clients begin to realize the difference between a click and an emotional connection, the difference between creating a buzz and creating a brand, the difference between a one-off stunt and an enduring brand story and the big difference between big data and a big idea," Reinhard says. Full Story: [Muse by Clio]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to solve the problem of AI and ethics]( [How to solve the problem of AI and ethics]( (Pixabay) The need for ethical standards and governance of artificial intelligence as it experiences a surge in growth is an issue not just for the tech industry, but for those in marketing and other fields, writes Boathouse's Karen Baker, who urges marketers to review current ethics guidance from the Federal Trade Commission and the White House Blueprint for an AI Bill of Rights. "Viewing AI as a social problem -- not just a technological issue -- can build more ethical practices," Baker writes. Full Story: [SmartBrief/Marketing]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [Best Practices for Email Etiquette]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [WPP gives clients exclusive generative AI platform]( WPP gives clients exclusive generative AI platform (Nvidia) WPP teamed with Nvidia to develop a generative AI-based advertising platform for creating 2D and 3D videos and images, which also links to generative AI tools of partners such as Getty Images and Adobe. WPP CEO Mark Read said the partnership with Nvidia offers "a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today. This new technology will transform the way that brands create content for commercial use." Full Story: [MediaPost Communications (free registration)]( (5/29), [Campaign UK (tiered subscription model)]( (5/30), [Ad Age (tiered subscription model)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Dentsu downgrades global ad growth]( Dentsu reduced its global ad sales projections for 2023 from 3.5% to 3.3% and US growth slowing to 2.6% due to "economic uncertainty," and expects digital ad growth of 7.8%, marking a first in the single digits since 2020. Retail media (+18%), connected TV (+15.2%) and programmatic ad inventory transactions (14.4%) are expected to drive digital media growth. Full Story: [Digiday (tiered subscription model)]( (5/31), [Adweek]( (5/31), [MediaPost Communications (free registration)]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It's the imperfections that make things beautiful. [Jenny Han](, writer May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036