Customers will treat you as you have treated them

Without this foundation, your moral compass is broken | practice | Customers will treat you as you have treated them Created for {EMAIL} | [{NAME}]( at [{NAME}]( [For more relevant content - Update Your Profile]( | [Web Version]( March 30, 2023 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [SHARE](  [] Leading the Way [] [Without this foundation, your moral compass is broken]( [Without this foundation, your moral compass is broken]( (DNY59/Getty Images) A foundation of decency and integrity should guide the moral compass of every company, says author Colleen Doyle Brant, who urges leaders to cultivate personal and corporate values of respect, fairness, honesty and responsibility. It's easy to spot companies who have lost their way, write leadership practitioners Gregg Vanourek and Bob Vanourek, because they will ignore conflicts of interest, discrimination, and harassment may be rampant, and managers can retaliate against those who speak up or point out inconsistencies. Full Story: [Triple Crown Leadership]( (3/29), [Deliberate Directions]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: If your own personal values conflict with corporate values, Doyle Brant says it's up to you to reconcile the two by searching for common ground with your co-workers and boss. "By relating it to those things that we have agreed upon by the nature of being in this relationship in the corporation, then you have a reasonable argument. It can't just be, 'Well, this is how I feel,'" [Doyle Bryant asserts](.   [] SmartBrief on Leadership [] [Customers will treat you as you have treated them]( [Customers will treat you as you have treated them]( (Andrii Yalanskyi/Getty Images) Customers don't like to feel they are being treated unfairly by companies -- especially when they are given an upfront price on goods or services that changes over time -- a tactic that doesn't foster loyalty, writes Larry Robertson. "The way you treat your customers comes back in like form, loyal or indifferent, and a short-term gain isn't likely to yield long-term advantage," Robertson writes. Full Story: [SmartBrief/Leadership]( (3/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: [Robertson cites research]( that shows people will avoid companies that make them feel cheated or taken advantage of, so it's worth it to review your customer experience and journey on a regular basis to discover those areas where customers are quitting your business. [] [Read more]( from Larry Robertson on SmartBrief on Leadership [] Smarter Communication [] [You made a great speech, now what?]( That speech you gave that had everyone on their feet and motivated by your call to action can reach a new audience by turning it into an online post, a social media video or pitching it to a print publication to advance your image as a thought leader, writes Jim Anderson. "You've already invested your time and energy in creating and polishing your speech, so it only makes sense for you to leverage your content for a different or perhaps an even larger audience," Anderson writes. Full Story: [The Accidental Communicator]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Speeches with stories or are really relatable to a larger audience could be adapted for a storytelling event that could lead to a wider platform for your ideas, [Anderson notes](. Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Tips & Tricks Guide - Microsoft Windows 11]( - [Career Planning Tips]( - [25 Cryptocurrencies You Should Know About]( - [Nonverbal Communications Skills – The 10 Skills You Need to Learn]( - [How Technology Can Help You Get a Good Night's Sleep]( [] Future of Work Your work future could include ... [] - [Report: Fewer workers are in their home office]( Axios (3/29) [] - [Is AI coming for your job? Maybe, maybe not]( BBC (3/28) [] - [Could the metaverse be your new office?]( VentureBeat (3/24) [] In Their Own Words [] [Leadership is difficult, so listening is key, CEO says]( Leaders have to make difficult choices, so it's important for them to be fair and listen carefully to their teams so their business can succeed, says Ryta Zasiekina, CEO of FYST. "Issuing directives where you are simply handing out tasks and telling people what to do is completely ineffectual for business," says Zasiekina. Full Story: [Medium (tiered subscription model)/Authority Magazine]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Daily Diversion [] [End your emails "sensuously" with bot written sign-offs]( If your business email sign-off is boring, you can follow Shaun Usher's lead and ask ChatGPT to create some new ones for you including "With focused determination," "Your business ally," or "In the realm of success." Usher used the bot to concoct ending phrases for other styles of communication including apologies: "Repentantly," congratulations: "Extending my warmest felicitations," and romantic: "With the pulse of passion." Full Story: [Letters of Note blog]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] SmartBrief Podcast Network [] [Matt Ferrell on Sustainable Homes]( [] SmartBreak: Question of the Day [] Sitarist Ravi Shankar is related to which of these personalities, all born on March 30? Check your answer [here](. [Vote]( [Actor Mili Avital (1972)]( [Vote]( [Singer Celine Dion (1968)]( [Vote]( [Musician Norah Jones (1979)]( [Vote]( [Athlete Sam Stosur (1984)]( [] About The Editor [] Candace Chellew Candace Chellew Candace Chellew One of the reasons I moved from being a street reporter at an Atlanta news radio station to a news anchor was because of a clash of values, [as Colleen Doyle Bryant describes in her interview](. My request to be in the booth instead of on the street came after far too many assignments to interview grieving families who had lost loved ones to gun violence or other malicious acts. One family, in particular, had lost a 17-year-old son on a Saturday night as part of a gang initiation. On Sunday morning, I was assigned to knock on their door and interview them, if they were willing. I felt such a thing was intrusive and considered quitting on the spot. Instead, I sat outside their home for an eternity until a camera crew showed up, and the TV reporter had no qualms about knocking on their door. The family was so gracious and invited us into their home, and their willingness to speak out ultimately led to the capture of their son's killer. While this assignment turned out well, others emotionally overwhelmed me and went against my values of respecting people's privacy. Little did I know that I was doing as Doyle Bryant suggests and finding common ground where my bosses could accommodate me. I could excel at the anchor desk without it taking such an emotional toll on me. Have you found yourself in a situation where your values clash with what your company expects from you? What did you do? [Tell us your story](mailto:candace.chellew@futurenet.com)! If this newsletter helps you, please tell your colleagues, friends or anyone who can benefit. Forward them this email, or [send this link](. What topics do you see in your daily work that I should know about? Do you have praise? Criticism? [Drop me a note](mailto:candace.chellew@futurenet.com). And don't forget to send me photos of your pets, your office, and where you spend your time off. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing SmartBrief on Leadership with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/leadership/?referrerId=japnABMSAp [] [] Some things may have been tried before their time, but if these things don't violate the laws of physics they are likely to prove possible the next time around. [Gordon Moore](, entrepreneur, Intel co-founder, creator of Moore's Law 1929-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:leadership@smartbrief.com) | [ADVERTISE](mailto:lengel@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036