Doner CX, Bic shower with Annie Murphy, Eric Andre

BBDO L.A., AT&T show "Madness Loves Company" | Doner CX, Bic shower with Annie Murphy, Eric Andre | W+K, Amazon Prime show a teen embrace her mustache Created for {EMAIL} | [Web Version]( March 17, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO L.A., AT&T show "Madness Loves Company"]( [BBDO L.A., AT&T show "Madness Loves Company"]( "One Shining Moment," one of the four spots in the "Madness Loves Company" campaign (AT&T/YouTube) BBDO Los Angeles created a March Madness campaign for tournament sponsor AT&T that features four ads starring the brand's spokesperson Lily with former and current NCAA stars. "Madness Loves Company," with support from Critical Mass and Hearts & Science, is running across TV during the games, digital video, out of home, and features a Snapchat lens. Full Story: [Adweek]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Omnichannel Marketing: A Complete Guide for 2023 Only 35% of companies feel they are successfully achieving omnichannel personalization. Are you one of them? Our latest guide is all about mastering your own omnichannel approach. What it is. Why you need it. And how to do it really well. [Get the guide.]( ADVERTISEMENT: [] Creative [] [Doner CX, Bic shower with Annie Murphy, Eric Andre]( [Doner CX, Bic shower with Annie Murphy, Eric Andre]( (Bic Razors/YouTube) Doner CX created a humorous 30-second spot to tout Bic's new EasyRinse razor that stars actress Annie Murphy and comedian Eric Andre, who extol the product's no-clogging benefits while taking showers in adjacent stalls. The campaign is running across TV and digital, and includes signage and retail displays. Full Story: [MediaPost Communications (free registration)]( (3/15), [Muse by Clio]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Amazon Prime show a teen embrace her mustache]( [W+K, Amazon Prime show a teen embrace her mustache]( (Amazon/YouTube) Wieden+Kennedy London created a 60-second " 'Tache" spot for Amazon Prime that is directed by Olivia Wilde and running in the US and Canada, with a new tagline, "It's on Prime." The ad shows a teenage girl seeking hair removal options for her upper lip before she's inspired by mustache-wearing heroes on her bedroom walls, orders a Freddie Mercury-style jacket on Prime and struts confidently into school. Full Story: [Muse by Clio]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The State of AI Marketing AI is helping small businesses juggle everyday challenges. This e-book—with data points gathered from small businesses—shows how AI is lending small businesses a helping hand. These takeaways show where small businesses face challenges and how AI can help get the ball rolling. [Download the e-book.]( ADVERTISEMENT: [] Agency Insider [] [22Squared creatives test AI-created portfolio]( Austin Anglin and Emma Murf, art director and senior copywriter, respectively, at 22Squared used Midjourney and ChatGPT to create a portfolio for a fictional art director named Alex Irving. The pair used the portfolio to apply for jobs, sparking some interest from recruiters, but ultimately had to step in to help the ChatGPT AI, which said of its experience, "I cannot have spontaneous breakthroughs, be surprised by my own creations, or have the subjective experience of feeling creative." Full Story: [Adweek]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency, industry experts talk media agency staffing woes]( Media agency and industry experts describe a talent crisis that's seeing shops outsource work to companies like Google, Pacvue and Criteo, with some blaming an employee shortage on overzealous layoffs, the Great Resignation and agencies over-promising clients. Matt Seiler, managing director of talent firm Raines International and former CEO of IPG Mediabrands, says a pay-for-performance is the best way to fix the issue. Full Story: [Ad Age (tiered subscription model)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Quick Reference Guide – Microsoft Excel 2021 Advanced Guide]( - [The Ultimate Guide to Developing Self-Discipline]( - [Public Speaking at Work]( - [Tips & Tricks Guide – Career Planning – Why It's Essential for Your Success]( [] Agency News [] [TBWA\Chiat\Day L.A. to lead Sephora's 2023 holiday push]( TBWA\Chiat\Day L.A. was appointed by Sephora to lead its 2023 holiday campaign in North America. "Sephora is a clear leader in the inclusive beauty revolution, and we are privileged to have the opportunity to amplify their impact through truly disruptive communications that put nuanced multicultural insights at the brand's core," said Erin Riley, CEO of TBWA\Chiat\Day L.A. Full Story: [MediaPost Communications (free registration)]( (3/16), [Adweek]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Video podcasts emerge as new marketing opportunity]( [Video podcasts emerge as new marketing opportunity]( (Pixabay) Media buyers are exploring increasingly popular video podcasts as an emerging opportunity for everything from pre- and mid-reel ads to sponsorships and brand integration. Wavemaker US Managing Partner Adam Arnegger says every client is a consideration for video podcasts, while Horizon Media Vice President Maria Tullin says the format "can be a harder sell" for cost-per-action-focused brands. Full Story: [Digiday (tiered subscription model)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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