Sorrell on why Publicis' boycott of Cannes is the wrong move

Top Cannes accolades won by WPP, BBDO, Droga5 | Terri & Sandy, Barba call for transgender equality | W+K New York sells Sprite with Vince Staples Created for {EMAIL} | [Web Version]( June 26, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Top Cannes accolades won by WPP, BBDO, Droga5]( Clemenger BBDO Melbourne was named Agency of the Year at Cannes Lions, with AlmapBBDO taking second place and McCann New York coming in third. WPP won holding company of the year, Independent Agency of the Year went to Droga5 for the third consecutive year, and BBDO was awarded Network of the Year. [Advertising Age]( (6/24), [The Drum (Scotland)]( (6/24), [MediaPost Communications]( (6/25) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Driving Full-Funnel Results With Video Ads Nearly $29 billion is being spent worldwide on digital video advertising this year. Are you getting the most out of your video investment? [Download this new ViralGains ebook]( to learn how to use video ads to engage consumers at every stage of the customer journey—from awareness to purchase. ADVERTISEMENT [] Creative [] [Terri & Sandy, Barba call for transgender equality]( Barba, with Terri & Sandy, has launched a "Strands for Trans" campaign to eliminate discrimination against the transgender community, which has so far attracted the support of more than 60 salons and barbershops. The push includes a dedicated site, digital spots, testimonials from victims and a social push with #strandsfortrans. [MediaPost Communications]( (6/22), [Advertising Age]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [W+K New York sells Sprite with Vince Staples]( Wieden+Kennedy New York's "Cold Lyrics" campaign for Sprite includes a spot that features Vince Staples manning a drinks stand at a carnival while also giving some advertising lessons to teenagers. The summer push includes product packaging that displays the lyrics from six rappers, and fans are encouraged to get involved using #WannaSprite. [Advertising Age]( (6/23), [MediaPost Communications]( (6/24) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Break The Prisoner's Dilemma in Mobile Ad Fraud Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. [Read More]( to find out what needs to be done to make a change. ADVERTISEMENT [] Agency Insider [] [How agencies are responding to transparency demands]( Agencies are showing brands that they've listened to and understood their transparency concerns, such as Havas' new portal that enables clients to review their ad spend and performance with digital vendors in real time. Dentsu Aegis, WPP and Omnicom have all taken steps to provide a full breakdown of their costs, and more agencies are moving toward a commission-based payment model. [Adweek]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Sorrell on why Publicis' boycott of Cannes is the wrong move]( Martin Sorrell on why Publicis' boycott of Cannes is the wrong move Sorrell (Wpa Pool/Getty Images) WPP's Martin Sorrell talks about Publicis' decision to forego Cannes next year, saying a boycott isn't the answer. Sorrell noted that improvements and changes should be considered, but he also stated, "I welcome the breadth of it, we welcome the fact that we have health Lions, that we have creative data Lions, that we have glass Lions, that we have titanium awards for integration." [The Drum (Scotland)]( (6/24), [Adweek]( (6/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . 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