OKRP execs talk viral "Whopper Whopper" jingle

Innocean, Hyundai go electric with Kevin Bacon | Droga5, Molson Coors take DraftKings bets for Super Bowl | Rethink, Heinz explain "LVII Meanz 57" Created for {EMAIL} | [Web Version]( January 30, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Innocean, Hyundai go electric with Kevin Bacon]( [Innocean, Hyundai go electric with Kevin Bacon]( "Grandkids" spot from Innocean USA (Hyundai USA/YouTube) Innocean USA created a campaign for Hyundai -- "It's Time to Go Electric" -- that features humorous spots starring Kevin Bacon, who shows off his electric Ioniq 6 while also embarrassing his real daughter, Sosie. The push, with media managed by Canvas, debuted during Sunday's AFC and NFC Championship games and is running across TV, digital and social. Full Story: [MediaPost Communications (free registration)]( (1/27), [Muse by Clio]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Tech Talk: Using programmatic data to bring in new TV advertisers Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. [Watch on-demand.]( ADVERTISEMENT [] Creative [] [Droga5, Molson Coors take DraftKings bets for Super Bowl]( [Droga5, Molson Coors take DraftKings bets for Super Bowl]( (Miller Lite/YouTube) Droga5 is inviting fans to use DraftKings to win a share of $500,000 by guessing the details of Molson Coors' Super Bowl spot that will pit Coors Light against Miller Lite. Teasers for the "High Stakes Beer Ad" debuted during the NFL Conference Championship Games. Full Story: [Adweek]( (1/27), [Ad Age (tiered subscription model)]( (1/27), [The Drum (free registration)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Rethink, Heinz explain "LVII Meanz 57"]( Rethink, Heinz explain "LVII Meanz 57" The "LVII Meanz 57" push includes OOH. (Kraft Heinz/BusinessWire) Heinz teamed with Rethink, Publicis 57, Carat and Zeno Group to create a campaign for Heinz that links the 57 on its ketchup bottles to the 57th Super Bowl by urging football fans to vote on whether the NFL should stop using Roman numerals for the big game. An "LVII Meanz 57" spot shows people on the street unable to decipher the Roman numerals and the brand is promoting a move to simplicity on social with #LVIIMeanz57. Full Story: [Adweek]( (1/27), [Marketing Dive]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Droga5, W+K execs on making Super Bowl ads]( Creatives from Wieden+Kennedy and Droga5 talk about what's happening inside their agencies in the run-up to the Super Bowl and what it's like to work on campaigns for the biggest advertising event of the year. "[Y]ou get a bit more freedom, and that's one of the things that makes doing a Super Bowl ad unique, because everyone is really just going for it," says Wieden+Kennedy's Gerard Caputo. Full Story: [Fast Company (tiered subscription model)]( (1/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [OKRP execs talk viral "Whopper Whopper" jingle]( Executives from O'Keefe Reinhard & Paul talk about the agency's "Whopper Whopper" jingle for Burger King, part of its "You Rule" campaign, which has taken on a viral life of its own as consumers create their own versions. "It feels fun, and you can't get it out of your head. That's probably the best North Star to chase when you're making advertising," says OKRP's Ben Pfutzenreuter. Full Story: [Ad Age (tiered subscription model)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Ellie Bamford is leaving R/GA]( Ellie Bamford, global head of media and connections at R/GA, is leaving the agency to take a role that is not "solely in media" at an undisclosed shop. "Ellie has built a media practice at R/GA that unlocked some of our most iconic work and some of our best business relationships," said R/GA's Tom Morton. Full Story: [Ad Age (tiered subscription model)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [ICYMI: Social media roundup]( [ICYMI: Social media roundup]( (Pexels) Mike Driehorst rounds up last week's most significant social media news, along with the hottest trends and tips. Highlights include Twitter's brand safety moves and experimentation with reach, TikTok's controversial use of manual "heating," and the best smartphones for producing social videos. Full Story: [SmartBrief/Marketing]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Decisions 2023]( [4A's Decisions 2023]( (4A's) Kick off the new year exploring the new age of perpetual disruption at [4A's Decisions 2023](, Wednesday and Thursday! Don't miss your chance to learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. 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