Ryan Reynolds reads "Winnie-the-Screwed"

Ryan Reynolds reads "Winnie-the-Screwed" | W+K creates "You Do Your Thing" for TurboTax | Johannes Leonardo, Kraft Mac & Cheese embrace "no" Created for {EMAIL} | [Web Version]( January 4, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ryan Reynolds reads "Winnie-the-Screwed"]( [Ryan Reynolds reads "Winnie-the-Screwed"]( (Ryan Reynolds/YouTube) Maximum Effort's campaign for Mint Mobile took advantage of Winnie-the-Pooh entering the public domain with a spot that shows Ryan Reynolds reading a new version of the story, "Winnie-the-Screwed." The reworked storybook, including illustrations, tells the tale of Winnie ground down by bills from "Big Wireless" until he discovers Mint Mobile's new deal of three months free service if Winnie signs up by Friday. Full Story: [Ad Age (tiered subscription model)]( (1/3), [Fast Company (tiered subscription model)]( (1/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media Buying Guide with a Side of Humor Every successful endeavor starts with a strong foundation, yet millions of dollars are invested in digital advertising without a foundation of digital media assurance. AAM partnered with the Marketoonist to share insights to help marketers achieve greater ROI. [Download the guide.]( ADVERTISEMENT: [] Creative [] [W+K creates "You Do Your Thing" for TurboTax]( [W+K creates "You Do Your Thing" for TurboTax]( (TurboTax/YouTube) Wieden+Kennedy's "You Do Your Thing" campaign for TurboTax features an anthem 60-second spot that shows how the brand can help those with "unusual circumstances" or more modern careers, such as professional gamers, self-employed creators, cryptocurrency investors and digital nomads living in their vans. The push carries the tagline "You do your thing. We've got your taxes" and is running across social, digital and audio with both English- and Spanish-language ads. Full Story: [Adweek]( (1/3), [Ad Age (tiered subscription model)]( (1/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Johannes Leonardo, Kraft Mac & Cheese embrace "no"]( [Johannes Leonardo, Kraft Mac & Cheese embrace "no"]( (Kraft Macaroni and Cheese/YouTube) Johannes Leonardo and Kraft Mac & Cheese are encouraging people to embrace the power of saying "no" and share their stories using #NoYearsResolutions. The "Happy No Year" campaign includes a 50-second spot shot in New York with a voice-over explaining a series of "noes" before saying, "No to anything that doesn't bring you comfort." Full Story: [Ad Age (tiered subscription model)]( (1/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Will Accenture become a creative competitor under Droga?]( Industry experts discuss what David Droga's appointment as CEO of Accenture Interactive could mean for the consultancy, after its acquisition of Droga5 in 2019 hasn't quite led to it becoming as powerful a threat to agencies as was boasted at the time. "David is going to take what's good with Accenture, which is data, consulting and strategy, but wrap around it a high level of creativity," says Avidan Strategies founder Avi Dan, adding, "He knows what clients want." Full Story: [Digiday (tiered subscription model)]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why some agencies are buying office space]( Johnson & Sekin, Zulu, Empower and Bounteous are investing in office space despite the shift to remote working and moves from other agencies to eliminate offices altogether. Johnson & Sekin expanded from Dallas to Denver with the purchase of a 34-acre Camp Purpose property that will not only give the agency an additional office but also serve as an experiential meetup place for its teams. Full Story: [Campaign US (tiered subscription model)]( (1/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sponsored content from The Wall Street Journal Free to read exclusively for SmartBrief readers - [I Spent 44 Years Studying Retirement. Then I Retired.]( - [Returning Workers Confront Creepy Time Capsules of Pre-Pandemic Life]( - [Farewell, High-Waisted Skinny Jeans. The Low-Rise Returns]( - [Burned Out? Maybe You Should Care Less About Your Job]( - [Where Inflation Is Highest in U.S.]( [] Agency News [] [Stagwell acquires UK media agency]( Stagwell is acquiring the UK's second-largest independent media agency, Goodstuff Communications, in an undisclosed deal. The shop will retain its brand and become part of Stagwell Media Network. Full Story: [Campaign US (tiered subscription model)]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Social selling poised for rapid worldwide growth]( Accenture predicts social selling via Facebook, TikTok and other platforms will outpace traditional sales channels by three times during the next three years to reach $1.2 trillion by 2025. It will primarily be driven by Generation Z and millennials with influencers also playing a role. The highest growth rates are expected for India and Brazil, while clothing, consumer electronics, and home decor are expected to be among the most popular items. Full Story: [BNN Bloomberg (Canada)]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] If one has no sense of humor, one is in trouble. Betty White, actor, comedian 1922-2021 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) Future US LLC ©, 10th floor, 1100 13th Street, Suite #1000, N.W Washington, DC 20005