Dagger, Spark Foundry create "Not Alone" for Aflac

And, the ANDY goes to ... | Dagger, Spark Foundry create "Not Alone" for Aflac | Planet Propaganda, Duluth Trading unveil "Wayforgers" Created for {EMAIL} | [Web Version]( April 28, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And, the ANDY goes to ...]( Burger King's "Moldy Whopper" campaign from INGO, David and Publicis won the Top Bravery award and the Pop Choice ANDY at the Ad Club's 56th International ANDY Awards. Omnicom took home 28 awards and was named Agency Group of the Year, while FCB had the most awards of an agency network, and there was a tie for the most awards for any single agency office between Goodby Silverstein & Partners and TBWA\Media Arts Lab. Full Story: [Campaign US (tiered subscription model)]( (4/27), [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Accelerate your career in digital marketing Introducing The Trade Desk Edge Academy — the premier online education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. That's why we're offering free access to the Edge Academy throughout 2020. [Enroll for free in 2020.]( ADVERTISEMENT: [] Creative [] [Dagger, Spark Foundry create "Not Alone" for Aflac]( [Dagger, Spark Foundry create "Not Alone" for Aflac]( (Aflac/YouTube) Aflac, with Dagger and Spark Foundry, launched a "Not Alone" campaign that emphasizes how the brand has consumers covered when their health insurance fails to pay out. The spots are airing on cable and broadcast TV, with other campaign support from digital video, social content, podcast ads on iHeartRadio and custom Spotify and Pandora ads. Full Story: [MediaPost Communications]( (4/27), [Campaign US (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Planet Propaganda, Duluth Trading unveil "Wayforgers"]( [Planet Propaganda, Duluth Trading unveil "Wayforgers"]( (Duluth Trading Co./YouTube) Planet Propaganda created a "Wayforgers" campaign for Duluth Trading Co., which celebrates pioneering women and shows items such as the No Yank Tank and Fire Hose Pants being worn by female bikers, tattoo artists, ranchers and pilots. The push is running nationally across cable TV, social and digital, and Planet Propaganda's Emily Steele says, "The best part was assembling a team of equally formidable women to help bring this concept to life." Full Story: [MediaPost Communications]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why attribution will change the way you market If you've tried tracking conversions using Facebook or Google, you've no doubt felt the pain of arbitrating between conflicting data. Our new guide is a quick, 5-minute summary of the key things you need to know to get started with attribution in 2020. [Get this informative guide to learn more.]( ADVERTISEMENT: [] Agency Insider [] [How agencies are engaging quarantined recruits]( Sara Spary takes a look at how the pandemic is changing the way agencies are connecting with potential recruits, such as Wieden+Kennedy Amsterdam offering personal development advice on Instagram and Mother London's use of the extra time to think about long-term strategic talent planning. "Getting the right job is a long-term game, and it's these small chats you have now that could have a big effect in the future," says Mother London's Ben Major. Full Story: [Adweek (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BSSP's Tracey Pattani on leading during the pandemic]( BSSP CEO Tracey Pattani shares four principles to help agency leaders steer their teams through the pandemic, including putting the business, not emotions, at the heart of decision-making. "Emotional decision-making quietly robs everyone of consistency, objectivity and confidence, which ultimately destroys organizational trust," she writes. Full Story: [MediaPost Communications]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [Navigating the ad landscape during COVID-19.]( the right tone and content for your brand messaging can be a challenge. Twitter has updated our COVID-19 advertising policies to help marketers navigate this complex new environment. [Click here to learn more and explore some best-in-class examples for inspiration.](   [LinkedIn]( [Twitter]( [Facebook]( [How brands are joining the culinary conversation.]( mandates mean dining in is the new norm. But dinner at home doesn't have to mean dinner alone. Brands are joining the mealtime conversation by sharing new recipes, heartwarming videos, and delicious backgrounds for video calls. [See what they're serving up on Twitter.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Laura Jordan Bambach becomes CCO at Grey London]( Laura Jordan Bambach, Mr. President's former chief creative officer, has joined Grey London as CCO. She replaces Vicki Maguire in the position, who moved to Havas London last year. Full Story: [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Neil Gissler named global COO at Dentsu]( Campaign US (tiered subscription model) (4/28) [] Media & Technology Trends [] [Snapchat entices brands with additional ad options]( Snapchat is launching First Commercial, which enables brands to lock in promotional placement for the initial ad shown during the platform's more than 60 original shows, which register more than 10 million viewers. Snapchat also is adding more Snap Select curated ad options and is offering the ability to convert horizontal assets into vertical format via a Snap Publisher tool. Full Story: [Social Media Today]( (4/28), [Adweek (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [The latest 4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates and resources for your agency. 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